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PACS Inc

Marketing Director

PACS Inc, Anderson, California, United States, 96007


Qualifications



Must have 2 years of business development experience WITHIN a skilled nursing facility as they relate to nursing facility operations



Must possess the ability to plan, organize and effectively present ideas and concepts to community groups / agencies



Must possess the ability to communicate effectively, orally and in writing



Must possess the ability to establish, implement and maintain effective marketing and public relations program



Possess the ability to make independent decisions when circumstances warrant such action



Must possess the ability to deal tactfully with personnel, residents, family members, visitors, government agencies/personnel and the general public

Responsibilities



The primary purpose of this position is to develop, coordinate, and direct our company's marketing and public relations programs and services



Provide admissions that are required to meet the facility's census and revenue goals, and support key relationships with physicians, case managers and other health facility customers by accomplishing specific business goals and ensure that the facility is in compliance with policies and procedures that govern our facilities as it relates to the marketing process



Plan, develop, organize, implement, evaluate, and direct the facility's public relations and marketing program and activities in order to maintain and increase our census and to provide the community with information relative to our facility, its programs, services and practices



Follow the written policies and procedures that govern the release of information concerning the residents, employees and / or facility in accordance with current Privacy Rules and Regulations



Assist department directors in the development and use of marketing and public relations policies and procedures, and establish a rapport in and between departments so that each staff member can realize the importance of his / her role in the marketing and public relations programs



Ensure that public information (policy manuals, brochures, information packets, etc.,) describing the services provided in the facility is accurate and fully descriptive



Keep a supply of brochures, and other printed material readily available for persons requesting such data



Assist with promotions, publications, newsletter, etc., as necessary



Make written and oral reports / recommendations to the Administrator concerning our facility's marketing and public relations programs and activities



Agree not to disclose residents protected health information and promptly report suspected or known violations of such disclosure to the Administrator and Chief