Spectrum
Senior Manager, Marketing (Bilingual Spanish) - On Site, Stamford
Spectrum, Stamford, Connecticut, United States, 06925
JOB SUMMARY
TheSenior Manager, Marketing will assist the VP, Multicultural Marketing with the development and implementation of the multicultural plan and strategy targeted to the Hispanic segment. Responsible for the execution of effective Direct Marketing and Brand advertising strategies and tactics to drive customer consideration and growth. Manage Hispanic segment advertising campaigns and projects from inception to completion, including post campaign analysis and summary report.
MAJOR DUTIES AND RESPONSIBILITIES
Oversee all aspects for ideation, execution and implementation of Direct Marketing and Brand campaigns targeted to the Hispanic segment
Manage the creative agency on the creative development of various tactics including Direct Mail, DRTV, Brand TV, Digital Video, Digital Audio, Shared Mail, Print and Radio
Assist in the development of the go-to-market strategy, and overall marketing plan for the Hispanic segment
Develop plans for testing new hypotheses and identifying strategies that deliver actionable insights to optimize customer acquisition and upsell programs
Partner with Marketing and Creative teams to plan and execute all aspects of customer acquisition and upsell programs
Manage all internal relationships that are required to execute creative campaigns
Partner with cross-functional teams to develop and implement Hispanic campaigns across channels to improve multi-touch campaign effectiveness
Analyze performance, assess weekly performance reports and provide program improvement recommendations based on learnings
Responsible for competitive advertising activity monitoring and reporting for the Hispanic segment
Manage budget attributed to Hispanic marketing efforts.
REQUIRED QUALIFICATIONS
Skills/Abilities and Knowledge
Ability to read, write, speak and understand English
Strong writing and proofreading skills required, for use both internally and for the development of customer facing materials
Must possess exceptional written and verbal communication skills with the ability to clearly articulate ideas and feedback in a constructive way
Must possess a high-level of proficiency in PowerPoint and all Microsoft Office applications
Ability to make decisions and resolve problems while working under pressure within tight timelines/turnaround time
Ability to conduct formal presentations to all levels of management on issues or findings in assigned areas or subjects
Ability to efficiently manage resources and prioritize tasks
Ability to think creatively and strategically
Highly developed capacity for teamwork and a strong focus on the customer
Ability to build strong relationships with customers and colleagues/effectively work across a matrix organization
Ability to manage and motivate team members
Related Work Experience
Marketing experience; 7+ years
Required Education
Bachelor's degree or higher in marketing, business, communications or related field
PREFERRED QUALIFICATIONS
Preferred Skills/Abilities and Knowledge
Proven ability to manage integrated marketing efforts
Proven ability to manage and direct creative agencies
Knowledge of cable television, high speed Internet and phone products and services
Bilingual Spanish Preferred
WORKING CONDITIONS
Office environment
Some travel may be required
#LI-NT1
MPD630 2024-36581 2024
Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensivepay and benefits (https://jobs.spectrum.com/compensation-and-benefits) package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
Get to Know UsCharter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you’re joining a strong community of more than 100,000 individuals working together to serve more than 32 million customers in 41 states and keep them connected to what matters most.Watch this video to learn more. (https://www.youtube.com/watch?v=N-HEOHIAU7Q)
Who You Are Matters HereWe’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets.Learn about our inclusive culture. (https://jobs.spectrum.com/inclusiveworkplace/)
TheSenior Manager, Marketing will assist the VP, Multicultural Marketing with the development and implementation of the multicultural plan and strategy targeted to the Hispanic segment. Responsible for the execution of effective Direct Marketing and Brand advertising strategies and tactics to drive customer consideration and growth. Manage Hispanic segment advertising campaigns and projects from inception to completion, including post campaign analysis and summary report.
MAJOR DUTIES AND RESPONSIBILITIES
Oversee all aspects for ideation, execution and implementation of Direct Marketing and Brand campaigns targeted to the Hispanic segment
Manage the creative agency on the creative development of various tactics including Direct Mail, DRTV, Brand TV, Digital Video, Digital Audio, Shared Mail, Print and Radio
Assist in the development of the go-to-market strategy, and overall marketing plan for the Hispanic segment
Develop plans for testing new hypotheses and identifying strategies that deliver actionable insights to optimize customer acquisition and upsell programs
Partner with Marketing and Creative teams to plan and execute all aspects of customer acquisition and upsell programs
Manage all internal relationships that are required to execute creative campaigns
Partner with cross-functional teams to develop and implement Hispanic campaigns across channels to improve multi-touch campaign effectiveness
Analyze performance, assess weekly performance reports and provide program improvement recommendations based on learnings
Responsible for competitive advertising activity monitoring and reporting for the Hispanic segment
Manage budget attributed to Hispanic marketing efforts.
REQUIRED QUALIFICATIONS
Skills/Abilities and Knowledge
Ability to read, write, speak and understand English
Strong writing and proofreading skills required, for use both internally and for the development of customer facing materials
Must possess exceptional written and verbal communication skills with the ability to clearly articulate ideas and feedback in a constructive way
Must possess a high-level of proficiency in PowerPoint and all Microsoft Office applications
Ability to make decisions and resolve problems while working under pressure within tight timelines/turnaround time
Ability to conduct formal presentations to all levels of management on issues or findings in assigned areas or subjects
Ability to efficiently manage resources and prioritize tasks
Ability to think creatively and strategically
Highly developed capacity for teamwork and a strong focus on the customer
Ability to build strong relationships with customers and colleagues/effectively work across a matrix organization
Ability to manage and motivate team members
Related Work Experience
Marketing experience; 7+ years
Required Education
Bachelor's degree or higher in marketing, business, communications or related field
PREFERRED QUALIFICATIONS
Preferred Skills/Abilities and Knowledge
Proven ability to manage integrated marketing efforts
Proven ability to manage and direct creative agencies
Knowledge of cable television, high speed Internet and phone products and services
Bilingual Spanish Preferred
WORKING CONDITIONS
Office environment
Some travel may be required
#LI-NT1
MPD630 2024-36581 2024
Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensivepay and benefits (https://jobs.spectrum.com/compensation-and-benefits) package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
Get to Know UsCharter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you’re joining a strong community of more than 100,000 individuals working together to serve more than 32 million customers in 41 states and keep them connected to what matters most.Watch this video to learn more. (https://www.youtube.com/watch?v=N-HEOHIAU7Q)
Who You Are Matters HereWe’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets.Learn about our inclusive culture. (https://jobs.spectrum.com/inclusiveworkplace/)