KPMG
Manager, Advisory Marketing
KPMG, Shreveport, Louisiana, us, 71150
Business Title: Manager, Advisory Marketing
Requisition Number: 115105 - 39
Function: Business Support Services
Area of Interest:
State: LA
City: Shreveport
Description:
Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others. If you're as passionate about your future as we are, join our team.
KPMG is currently seeking a Manager, Advisory Marketing to join our Marketing organization.
Responsibilities:
Partner with business sponsors to identify needs, priorities, and trends as part of campaign strategy and program design
Set strategic direction with internal stakeholders; map and share timelines and budgets
Lead and execute the buyer-journey process, including development of the buyer persona/issues, campaign messaging, campaign tactic, and alignment, where possible, with higher-funnel campaigns to connect buyer journeys with relevant buyer issues
Work with campaign business sponsors, writers, and other internal stakeholders to identify content needed to support key themes and align with the buyer journey
Manage the end-to-end content creation process including creative briefs, reviews and edits with SMEs and other internal stakeholders mapping to the buyer journey plan
Support budget management through content creation, partnership with internal stakeholders on allocation, and invoice submissions; provide forecasts as needed
Qualifications:
Minimum three years of recent experience leading marketing programs, preferably in a professional services environment
Bachelor's degree from an accredited college/university
Experience in strategic marketing with the ability to translate marketing strategy from the business strategy and define marketing plans to accomplish the business objectives
Proven track record in messaging and strategy of professional services, their solutions; solid knowledge of the Big 4 landscape and related positioning; knowledge of Risk Services marketing preferred
Demonstrated track record in designing marketing strategy plans that support growth among key buyers that improve awareness, engagement, and sales
Excellent oral and written communication skills and strong executive presence and presentation skills
KPMG complies with all local/state regulations regarding displaying salary ranges. If required, the ranges displayed below or via the URL below are specifically for those potential hires who will work in the location(s) listed. Any offered salary is determined based on relevant factors such as applicant's skills, job responsibilities, prior relevant experience, certain degrees and certifications and market considerations. In addition, the firm is proud to offer a comprehensive, competitive benefits package, with options designed to help you make the best decisions for yourself, your family, and your lifestyle. Available benefits are based on eligibility. Our Total Rewards package includes a variety of medical and dental plans, vision coverage, disability and life insurance, 401(k) plans, and a robust suite of personal well-being benefits to support your mental health. Depending on job classification, standard work hours, and years of service, KPMG provides Personal Time Off per fiscal year. Additionally, each year the firm publishes a calendar of holidays to be observed during the year and provides two firmwide breaks each year where employees will not be required to use Personal Time Off; one is at year end and the other is around the July 4th holiday. Additional details about our benefits can be found towards the bottom of our KPMG US Careers site at 'Benefits & How We Work (https://www.kpmguscareers.com/why-kpmg/#benefits) '.
Follow this link to obtain salary ranges by city outside of CA: https://kpmg.com/us/en/how-we-work/pay-transparency.html/?id=4088_9_24
KPMG LLP (the U.S. member firm of KPMG International) offers a comprehensive compensation and benefits package. KPMG is an affirmative action-equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state or local laws. The attached link ( https://assets.kpmg.com/content/dam/kpmg/us/pdf/2018/09/eeo.pdf) contains further information regarding the firm's compliance with federal, state and local recruitment and hiring laws. No phone calls or agencies please.
KPMG recruits on a rolling basis. Candidates are considered as they apply, until the opportunity is filled. Candidates are encouraged to apply expeditiously to any role(s) for which they are qualified that is also of interest to them.
KPMG does not currently require partners or employees to be fully vaccinated or test negative for COVID-19 in order to go to KPMG offices, client sites or KPMG events, except when mandated by federal, state or local law. In some circumstances, clients also may require proof of vaccination or testing (e.g., to go to the client site).
GL: 4
GF: 15311
Requisition Number: 115105 - 39
Function: Business Support Services
Area of Interest:
State: LA
City: Shreveport
Description:
Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others. If you're as passionate about your future as we are, join our team.
KPMG is currently seeking a Manager, Advisory Marketing to join our Marketing organization.
Responsibilities:
Partner with business sponsors to identify needs, priorities, and trends as part of campaign strategy and program design
Set strategic direction with internal stakeholders; map and share timelines and budgets
Lead and execute the buyer-journey process, including development of the buyer persona/issues, campaign messaging, campaign tactic, and alignment, where possible, with higher-funnel campaigns to connect buyer journeys with relevant buyer issues
Work with campaign business sponsors, writers, and other internal stakeholders to identify content needed to support key themes and align with the buyer journey
Manage the end-to-end content creation process including creative briefs, reviews and edits with SMEs and other internal stakeholders mapping to the buyer journey plan
Support budget management through content creation, partnership with internal stakeholders on allocation, and invoice submissions; provide forecasts as needed
Qualifications:
Minimum three years of recent experience leading marketing programs, preferably in a professional services environment
Bachelor's degree from an accredited college/university
Experience in strategic marketing with the ability to translate marketing strategy from the business strategy and define marketing plans to accomplish the business objectives
Proven track record in messaging and strategy of professional services, their solutions; solid knowledge of the Big 4 landscape and related positioning; knowledge of Risk Services marketing preferred
Demonstrated track record in designing marketing strategy plans that support growth among key buyers that improve awareness, engagement, and sales
Excellent oral and written communication skills and strong executive presence and presentation skills
KPMG complies with all local/state regulations regarding displaying salary ranges. If required, the ranges displayed below or via the URL below are specifically for those potential hires who will work in the location(s) listed. Any offered salary is determined based on relevant factors such as applicant's skills, job responsibilities, prior relevant experience, certain degrees and certifications and market considerations. In addition, the firm is proud to offer a comprehensive, competitive benefits package, with options designed to help you make the best decisions for yourself, your family, and your lifestyle. Available benefits are based on eligibility. Our Total Rewards package includes a variety of medical and dental plans, vision coverage, disability and life insurance, 401(k) plans, and a robust suite of personal well-being benefits to support your mental health. Depending on job classification, standard work hours, and years of service, KPMG provides Personal Time Off per fiscal year. Additionally, each year the firm publishes a calendar of holidays to be observed during the year and provides two firmwide breaks each year where employees will not be required to use Personal Time Off; one is at year end and the other is around the July 4th holiday. Additional details about our benefits can be found towards the bottom of our KPMG US Careers site at 'Benefits & How We Work (https://www.kpmguscareers.com/why-kpmg/#benefits) '.
Follow this link to obtain salary ranges by city outside of CA: https://kpmg.com/us/en/how-we-work/pay-transparency.html/?id=4088_9_24
KPMG LLP (the U.S. member firm of KPMG International) offers a comprehensive compensation and benefits package. KPMG is an affirmative action-equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state or local laws. The attached link ( https://assets.kpmg.com/content/dam/kpmg/us/pdf/2018/09/eeo.pdf) contains further information regarding the firm's compliance with federal, state and local recruitment and hiring laws. No phone calls or agencies please.
KPMG recruits on a rolling basis. Candidates are considered as they apply, until the opportunity is filled. Candidates are encouraged to apply expeditiously to any role(s) for which they are qualified that is also of interest to them.
KPMG does not currently require partners or employees to be fully vaccinated or test negative for COVID-19 in order to go to KPMG offices, client sites or KPMG events, except when mandated by federal, state or local law. In some circumstances, clients also may require proof of vaccination or testing (e.g., to go to the client site).
GL: 4
GF: 15311