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Confidential

Head of Marketing

Confidential, Boston, Massachusetts, United States, 02298


Head of Marketing

About the CompanyPioneering fintech specializing in online cryptocurrencyIndustryFinancial ServicesTypePrivately Held

About the RoleThe Company is seeking a Head of Marketing to lead the expansion of their digital marketing team. The successful candidate will be responsible for developing and executing comprehensive marketing plans to drive traffic, player acquisition, and engagement. This includes the creation and optimization of multi-channel marketing campaigns, enhancing brand presence, and ensuring consistent messaging. The role also involves market analysis, performance tracking, and the management of marketing budgets to maximize ROI. The Head of Marketing will be expected to comply with industry regulations and ethical standards, particularly in the online gaming and cryptocurrency sectors. Applicants for the Head of Marketing position at the company should have a minimum of 5 years' of marketing experience in online gaming, a strong knowledge of digital marketing channels and tools, and a proven track record in leading marketing teams. The role requires an innovative thinker with proficiency in data analysis, the ability to craft unique marketing campaigns, and excellent communication skills. A Bachelor's degree in marketing, business, or a related field is essential, with advanced degrees or certifications being a plus. The ideal candidate will be enthusiastic about online gaming and cryptocurrency, with a keen interest in industry trends, and will be capable of fostering a vibrant and engaged player community.Travel PercentLess than 10%FunctionsMarketing

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