GE Healthcare
Global Product Marketing Director - Radiation Oncology
GE Healthcare, Waukesha, Wisconsin, United States, 53188
Job Description Summary
As the Global Product Marketing Director you will be responsible for the downstream marketing strategy for Radiation Oncology in Oncology care area. As a Marketing Director you will be responsible for the end-to-end NSI (New Solutions Introduction) commercialization process from scope definition (with the Global Product Manager), value proposition and evidence/collateral generation to, commercial deployment, training and funnel creation. In this position you will identify and develop opportunities for growth, profit margin and market share gain for Radiation Oncology solutions.
GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
Job Description
In this role, you will:
Develop and execute marketing strategy and tactics related to multi-product and services solutions in Radiation Oncology.
Define customer value propositions based on a good understanding of customer challenges and clinical workflows in Radiation Oncology
Optimize commercial execution though development of marketing and launch plans and aligning market insights with technology trends.
Develop a plan for evidence generation to support care pathway value propositions.
Lead, coordinate and manage execution of care area marketing plans, identify, and execute opportunities for growth and share gain.
Perform clinical and industry trend analysis, market share and competitive analysis and win/loss tracking to identify product and commercial strategies for growth.
Orchestrate research to assess market and customer environments and to discover unmet needs, buying cycles and personas. Identifies customers’ clinical and economic needs, values and desired benefits.
Work with Global Segment Marketing Managers, Region Product Marketing, Product Management, Engineering and Global Design to provide input to the solutions development roadmap and to develop, test and prototype new ideas.
Work with Region Product Marketing to perform installed base analysis in order to define programs needed to improve customer loyalty, share of wallet and retention. Collaborate with Product Management to include these programs on solution roadmaps.
Develop inputs to support business case for new solution introductions (incl. target pricing) and positioning
Define brand (naming & trademarks), value proposition(s), and competitive positioning claims roadmap for new and existing solutions.
Interview professional societies and advocacy groups to identify and select KOL’s for thought leadership and awareness building. Supports development of regional KOL’s in collaboration with Regional Building and executing global product launch plan, including value proposition, segmentation / positioning, target pricing, awareness & advocacy strategies, channel strategy and sales enablement (in coordination with Regional Product Marketing).
Coordinate development of marketing assets and product training materials (in cooperation with Marketing Services).
Ensure regional marketing plans are aligned with the global marketing plan and collaborates with regional marketing on selecting the appropriate marketing mix.
Collaborate with Advertising & Promotion and Communications to develop a communications plan in support of the marketing objective.
Develop and managing budget needed to execute marketing plan and ensure timely implementation of programs in marketing plan.
Responsibilities
Utilizes Gold Standard marketing practices and skills to develop a global marketing plan (portfolio management, marketing strategy, customer segmentation and targeting, positioning and value proposition development, message and market assets development, etc.) to grow global orders and share alternatively, “to support annual business objectives”).
Develops commercial expertise across one or more countries, product lines, markets, sales processes, or customer groups.
Influences policy and ensures delivery across large and/or diverse sales territories.
Interprets internal and external business challenges and recommends best practices to improve products, processes, or services.
Utilizes understanding of industry trends to inform decision making process.
Influences commercial business operating guidelines.
Operates with high level of autonomy within the role.
Has the ability to perform high levels of commercial judgment.
Leads others to find creative solutions to address complex projects, product lines, markets, sales processes, or customers.
Has the ability to evaluate quality of information received & questions conflicting data for analysis.
Uses multiple internal and external resources outside of own function to help arrive at a decision.
May lead functional teams or projects with moderate resource requirements, risk, and/or complexity.
Communicates complex messages and negotiates mainly internally with others to adopt a different point of view.
Influences peers to take action and may negotiate with external partners, vendors, or customers.
Achieves new orders and market share objective for the portfolio (or product segment) through the development and execution of the product marketing plan.
Required Qualifications
This role requires Master's degree from an accredited university or college (or relevant knowledge / experience) with significant experience in the Marketing in Healthcare domain, Clinical and Care Areas.
5+ years of experience in Radiation Oncology.
5+ years of downstream product marketing experience.
Experience in commercializing digital and AI solutions
Desired Characteristics
10+ years of MedTech experience with a focus in Radiation Oncology.
Excellent oral and written communication skills.
Demonstrated ability to analyze and resolve problems.
Demonstrated ability to lead programs / projects.
Ability to document, plan, market, and execute programs.
Established project management skills.
Leadership skills to lead and/or influence teams and shape/lead growth vision and marketing strategy
Ability to motivate and lead a team of reports
Strong analytical and process skills
Influencing skills – ability to motivate individuals and demonstrate organizational influence
We expect all employees to live and breathe our behaviors: to act with humility and build trust, lead with transparency, deliver with focus and drive ownership – always with unyielding integrity.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
For U.S. based positions only, the pay range for this position is $114,240.00-$171,360.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.
Additional Information
GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer (https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRights_10_20.pdf) . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
Relocation Assistance Provided: No
Application Deadline: August 07, 2024
As the Global Product Marketing Director you will be responsible for the downstream marketing strategy for Radiation Oncology in Oncology care area. As a Marketing Director you will be responsible for the end-to-end NSI (New Solutions Introduction) commercialization process from scope definition (with the Global Product Manager), value proposition and evidence/collateral generation to, commercial deployment, training and funnel creation. In this position you will identify and develop opportunities for growth, profit margin and market share gain for Radiation Oncology solutions.
GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
Job Description
In this role, you will:
Develop and execute marketing strategy and tactics related to multi-product and services solutions in Radiation Oncology.
Define customer value propositions based on a good understanding of customer challenges and clinical workflows in Radiation Oncology
Optimize commercial execution though development of marketing and launch plans and aligning market insights with technology trends.
Develop a plan for evidence generation to support care pathway value propositions.
Lead, coordinate and manage execution of care area marketing plans, identify, and execute opportunities for growth and share gain.
Perform clinical and industry trend analysis, market share and competitive analysis and win/loss tracking to identify product and commercial strategies for growth.
Orchestrate research to assess market and customer environments and to discover unmet needs, buying cycles and personas. Identifies customers’ clinical and economic needs, values and desired benefits.
Work with Global Segment Marketing Managers, Region Product Marketing, Product Management, Engineering and Global Design to provide input to the solutions development roadmap and to develop, test and prototype new ideas.
Work with Region Product Marketing to perform installed base analysis in order to define programs needed to improve customer loyalty, share of wallet and retention. Collaborate with Product Management to include these programs on solution roadmaps.
Develop inputs to support business case for new solution introductions (incl. target pricing) and positioning
Define brand (naming & trademarks), value proposition(s), and competitive positioning claims roadmap for new and existing solutions.
Interview professional societies and advocacy groups to identify and select KOL’s for thought leadership and awareness building. Supports development of regional KOL’s in collaboration with Regional Building and executing global product launch plan, including value proposition, segmentation / positioning, target pricing, awareness & advocacy strategies, channel strategy and sales enablement (in coordination with Regional Product Marketing).
Coordinate development of marketing assets and product training materials (in cooperation with Marketing Services).
Ensure regional marketing plans are aligned with the global marketing plan and collaborates with regional marketing on selecting the appropriate marketing mix.
Collaborate with Advertising & Promotion and Communications to develop a communications plan in support of the marketing objective.
Develop and managing budget needed to execute marketing plan and ensure timely implementation of programs in marketing plan.
Responsibilities
Utilizes Gold Standard marketing practices and skills to develop a global marketing plan (portfolio management, marketing strategy, customer segmentation and targeting, positioning and value proposition development, message and market assets development, etc.) to grow global orders and share alternatively, “to support annual business objectives”).
Develops commercial expertise across one or more countries, product lines, markets, sales processes, or customer groups.
Influences policy and ensures delivery across large and/or diverse sales territories.
Interprets internal and external business challenges and recommends best practices to improve products, processes, or services.
Utilizes understanding of industry trends to inform decision making process.
Influences commercial business operating guidelines.
Operates with high level of autonomy within the role.
Has the ability to perform high levels of commercial judgment.
Leads others to find creative solutions to address complex projects, product lines, markets, sales processes, or customers.
Has the ability to evaluate quality of information received & questions conflicting data for analysis.
Uses multiple internal and external resources outside of own function to help arrive at a decision.
May lead functional teams or projects with moderate resource requirements, risk, and/or complexity.
Communicates complex messages and negotiates mainly internally with others to adopt a different point of view.
Influences peers to take action and may negotiate with external partners, vendors, or customers.
Achieves new orders and market share objective for the portfolio (or product segment) through the development and execution of the product marketing plan.
Required Qualifications
This role requires Master's degree from an accredited university or college (or relevant knowledge / experience) with significant experience in the Marketing in Healthcare domain, Clinical and Care Areas.
5+ years of experience in Radiation Oncology.
5+ years of downstream product marketing experience.
Experience in commercializing digital and AI solutions
Desired Characteristics
10+ years of MedTech experience with a focus in Radiation Oncology.
Excellent oral and written communication skills.
Demonstrated ability to analyze and resolve problems.
Demonstrated ability to lead programs / projects.
Ability to document, plan, market, and execute programs.
Established project management skills.
Leadership skills to lead and/or influence teams and shape/lead growth vision and marketing strategy
Ability to motivate and lead a team of reports
Strong analytical and process skills
Influencing skills – ability to motivate individuals and demonstrate organizational influence
We expect all employees to live and breathe our behaviors: to act with humility and build trust, lead with transparency, deliver with focus and drive ownership – always with unyielding integrity.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
For U.S. based positions only, the pay range for this position is $114,240.00-$171,360.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.
Additional Information
GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer (https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRights_10_20.pdf) . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
Relocation Assistance Provided: No
Application Deadline: August 07, 2024