adidas
Director, Product Marketing - Partnerships
adidas, Los Angeles, California, United States, 90079
Director, Product Marketing - Partnerships
Area:
Culture, Collaborations & PartnershipsDepartment:
Product MarketingDirect Reporting Line:
Senior Director Product MarketingSubsidiary/country:
United StatesNumber of Personnel Managed:
3 - 6Purpose & Overall Relevance for the Organization:
Develop, steer, and deliver the global footwear and apparel category footprint and business strategy across functions and within the adidas brand.Key Responsibilities:Translate Global BU strategy, creative direction, and vision onto category levelCo-create, develop, and implement seasonal product marketing direction and strategic initiatives in conjunction with product triad leadershipLead creation of meaningful planning documents, e.g. category overview & target FOB, lifecycle management, volumes, go-in margin, etcDrive the yearly/seasonal BU cross-functional product end to end processCo-create, develop and implement consumer framework and corresponding product strategy in conjunction with Product Marketing leadershipDrive achievement of financial targets and results for category by range/concept offerIdentify, escalate and address business critical topics in categoryMonitor category financials and KPI’s (sell-in-/ sell-through-rates, number of articles, volumes per article) and initiate commercial, financial, and efficiency solutions as neededIdentify business opportunities and risks; respond to them by initiating key action steps and mitigation plans with relevant BU functions and cross-functional partnersIntegration of Brand initiatives and technologies into categoryIdentify new business opportunities to drive innovation and/or commercialityWork closely with the Sr Director to build short-, mid- and long-term business plansIntegrate all relevant units in the planning, strategy, and execution phases (Design, Development, Innovation, Brand Marketing, Culture Marketing, Merchandising, and Planning)Build and maintain a strong relationship with cross-functional teams and with interlinked departments to enable an efficient product creation process; ensure product excellenceManage & track system accuracy and calendar milestone readinessEnsure legal compliance of concept, model, and color namesPrepare and present product range for creative/design/selection review sessions and internal brand milestonesCreate a team culture that supports the principles of diversity, inclusion, and equityRole model the brand and team valuesKey Relationships:Partners and/or external partiesDesignProduct OperationsCosting and DevelopmentBrand and Culture MarketingHead OfficeLegalMindsets, Skills, and Abilities:Lateral thinking and comfortable with challenging the status quoBe open for change, support execution of change managementDisplay and model innovative, resilient, and empathetic mindsetsStrong collaborative and influencing skillsInspire, develop and lead; set organizational framework for performance and growthAbility to influence others upward and across the team/organizationExtensive understanding of consumer/marketplace as well as sneaker, fashion, and sport cultureStrong commercial, financial, and business acumenStrong communication and presentation skillsStrategic and data-minded with strong executional abilitiesAbility to travelSkills:Outlook: AdvancedWord: AdvancedExcel: AdvancedPowerPoint: AdvancedRequisite Education and Experience / Minimum Qualifications:University degree or equivalent education required; Masters degree a plus10 years of relevant work experiencePrevious partner-facing co-creation process experience5 years management experience of diverse & global teams5 years experience in production creation, merchandising, or related field
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Area:
Culture, Collaborations & PartnershipsDepartment:
Product MarketingDirect Reporting Line:
Senior Director Product MarketingSubsidiary/country:
United StatesNumber of Personnel Managed:
3 - 6Purpose & Overall Relevance for the Organization:
Develop, steer, and deliver the global footwear and apparel category footprint and business strategy across functions and within the adidas brand.Key Responsibilities:Translate Global BU strategy, creative direction, and vision onto category levelCo-create, develop, and implement seasonal product marketing direction and strategic initiatives in conjunction with product triad leadershipLead creation of meaningful planning documents, e.g. category overview & target FOB, lifecycle management, volumes, go-in margin, etcDrive the yearly/seasonal BU cross-functional product end to end processCo-create, develop and implement consumer framework and corresponding product strategy in conjunction with Product Marketing leadershipDrive achievement of financial targets and results for category by range/concept offerIdentify, escalate and address business critical topics in categoryMonitor category financials and KPI’s (sell-in-/ sell-through-rates, number of articles, volumes per article) and initiate commercial, financial, and efficiency solutions as neededIdentify business opportunities and risks; respond to them by initiating key action steps and mitigation plans with relevant BU functions and cross-functional partnersIntegration of Brand initiatives and technologies into categoryIdentify new business opportunities to drive innovation and/or commercialityWork closely with the Sr Director to build short-, mid- and long-term business plansIntegrate all relevant units in the planning, strategy, and execution phases (Design, Development, Innovation, Brand Marketing, Culture Marketing, Merchandising, and Planning)Build and maintain a strong relationship with cross-functional teams and with interlinked departments to enable an efficient product creation process; ensure product excellenceManage & track system accuracy and calendar milestone readinessEnsure legal compliance of concept, model, and color namesPrepare and present product range for creative/design/selection review sessions and internal brand milestonesCreate a team culture that supports the principles of diversity, inclusion, and equityRole model the brand and team valuesKey Relationships:Partners and/or external partiesDesignProduct OperationsCosting and DevelopmentBrand and Culture MarketingHead OfficeLegalMindsets, Skills, and Abilities:Lateral thinking and comfortable with challenging the status quoBe open for change, support execution of change managementDisplay and model innovative, resilient, and empathetic mindsetsStrong collaborative and influencing skillsInspire, develop and lead; set organizational framework for performance and growthAbility to influence others upward and across the team/organizationExtensive understanding of consumer/marketplace as well as sneaker, fashion, and sport cultureStrong commercial, financial, and business acumenStrong communication and presentation skillsStrategic and data-minded with strong executional abilitiesAbility to travelSkills:Outlook: AdvancedWord: AdvancedExcel: AdvancedPowerPoint: AdvancedRequisite Education and Experience / Minimum Qualifications:University degree or equivalent education required; Masters degree a plus10 years of relevant work experiencePrevious partner-facing co-creation process experience5 years management experience of diverse & global teams5 years experience in production creation, merchandising, or related field
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