Insight Global
Marketing Manager
Insight Global, Grand Rapids, Michigan, us, 49528
Job Description
The Marketing Manager oversees marketing strategies, vendor relationships, and lead generation across multiple RV dealership locations in Michigan. Responsibilities include SEO/SEM management, social media engagement, and collaboration with sales teams.
Vendor Management: Collaborate with vendors to source marketing materials, negotiate contracts, and ensure timely delivery of promotional items.
Strategy Development: Create and execute marketing strategies to drive brand awareness, customer engagement, and lead generation across multiple RV dealership locations.
SEO/SEM: Optimize website content, manage paid search campaigns, and analyze performance metrics to improve online visibility and drive traffic.
Lead Generation Management: Oversee lead capture processes, nurture leads through targeted campaigns, and collaborate with sales teams to convert leads into customers.
Social Media Management: Develop and maintain social media content calendars, engage with followers, and monitor online reputation.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .
Skills and Requirements
Bachelors degree in Marketing, Business, or related field.
Proven experience in marketing management, preferably in the automotive or RV industry.
Strong analytical skills and proficiency in SEO/SEM tools.
Excellent communication, negotiation, and project management abilities. null
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.
The Marketing Manager oversees marketing strategies, vendor relationships, and lead generation across multiple RV dealership locations in Michigan. Responsibilities include SEO/SEM management, social media engagement, and collaboration with sales teams.
Vendor Management: Collaborate with vendors to source marketing materials, negotiate contracts, and ensure timely delivery of promotional items.
Strategy Development: Create and execute marketing strategies to drive brand awareness, customer engagement, and lead generation across multiple RV dealership locations.
SEO/SEM: Optimize website content, manage paid search campaigns, and analyze performance metrics to improve online visibility and drive traffic.
Lead Generation Management: Oversee lead capture processes, nurture leads through targeted campaigns, and collaborate with sales teams to convert leads into customers.
Social Media Management: Develop and maintain social media content calendars, engage with followers, and monitor online reputation.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .
Skills and Requirements
Bachelors degree in Marketing, Business, or related field.
Proven experience in marketing management, preferably in the automotive or RV industry.
Strong analytical skills and proficiency in SEO/SEM tools.
Excellent communication, negotiation, and project management abilities. null
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.