BioSpace, Inc.
Consumer Marketing Manager, Linzess
BioSpace, Inc., Mettawa, Illinois, United States,
Job Details
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on Twitter , Facebook , Instagram , YouTube and LinkedIn .
Job Description
The Linzess Consumer Marketing Manager will actively contribute to the design, development and execution of brand strategies and tactical initiatives that support the Linzess commercial plan. The Marketing Manager will partner with cross-functional partners (Medical, Regulatory, Legal, MABI, CE, Legal, OEC) to identify consumer insights and opportunities and develop messaging and tactics to address challenges. This individual will also partner closely with our co-promote partner and lead our agency partners in development of initiatives.
The Consumer Marketing Manager will lead a variety of projects that build consumer awareness of and engagement with Linzess. Projects include: Web site, audio, CRM, social and digital banner execution, management of budget and leadership of agency partners.
Responsibilities:Work effectively in a high paced, integrated brand team-based environment.Work with cross functional partners to enhance brand messaging and strengthen promotional claims within the label (where appropriate).Collaborate with ease with co-promote partners on daily basis in strategy and execution of all work.Work with cross-functional team to generate and analyze Consumer data/insights to continue to evolve and improve patient segmentation and tactical execution.Set strategic direction for agencies and manage projects and agencies within time and budget parameters, including measurement and optimization of campaign ecosystem and the development of message maps.Assess market dynamics and competitive activities for IBS/CIC market. Develop market shaping strategies, across channels and given competitive activity.Support the development of a strategically targeted and efficient media plan to reach key customer segments and embrace test and learn opportunities.Establish a highly effective collaborative working relationship with the GIC sales leadership team to ensure that field insights are heard and incorporated into marketing tactics as aligned to the consumer strategies.Effectively communicate brand vision, strategy and objectives to internal cross-functional partners and sales leadership to drive brand business objectives.Qualifications
Requirements:
Bachelors DegreeRelevant brand marketing experience; consumer marketing experience preferredCompetency in core marketing capabilities such as creative development, positioning, optimization across the marketing mixProven ability to lead and influence cross-functional teams, including timeline and budget managementAbility to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy and tactical executionSuccess working in a matrixed organization to drive alignment to brand objectivesStrong written and interpersonal skillsFamiliarity with field travel and participating in local market and patient immersions, pulling insights through to executionPreferred:
Experience working with and managing multiple external agencies including advertising, digital, database agencies and internal cross functional partners.DTC mass media (TV, Radio, Web/Digital) experienceCRM experienceExposure to digital and audio mediaExperience leading or supporting strategic and tactical planningAbility to influence senior managementAdditional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:
The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemay ultimatelypay more or less than the posted range. This range may be modified in thefuture.We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.This job is eligible to participate in our short-term incentiveprograms.This job is eligible to participate in our long-term incentiveprograms
Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employee remains in the Company's sole andabsolutediscretion unless and until paid andmay be modified at the Companys sole and absolute discretion, consistent withapplicable law.
AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on Twitter , Facebook , Instagram , YouTube and LinkedIn .
Job Description
The Linzess Consumer Marketing Manager will actively contribute to the design, development and execution of brand strategies and tactical initiatives that support the Linzess commercial plan. The Marketing Manager will partner with cross-functional partners (Medical, Regulatory, Legal, MABI, CE, Legal, OEC) to identify consumer insights and opportunities and develop messaging and tactics to address challenges. This individual will also partner closely with our co-promote partner and lead our agency partners in development of initiatives.
The Consumer Marketing Manager will lead a variety of projects that build consumer awareness of and engagement with Linzess. Projects include: Web site, audio, CRM, social and digital banner execution, management of budget and leadership of agency partners.
Responsibilities:Work effectively in a high paced, integrated brand team-based environment.Work with cross functional partners to enhance brand messaging and strengthen promotional claims within the label (where appropriate).Collaborate with ease with co-promote partners on daily basis in strategy and execution of all work.Work with cross-functional team to generate and analyze Consumer data/insights to continue to evolve and improve patient segmentation and tactical execution.Set strategic direction for agencies and manage projects and agencies within time and budget parameters, including measurement and optimization of campaign ecosystem and the development of message maps.Assess market dynamics and competitive activities for IBS/CIC market. Develop market shaping strategies, across channels and given competitive activity.Support the development of a strategically targeted and efficient media plan to reach key customer segments and embrace test and learn opportunities.Establish a highly effective collaborative working relationship with the GIC sales leadership team to ensure that field insights are heard and incorporated into marketing tactics as aligned to the consumer strategies.Effectively communicate brand vision, strategy and objectives to internal cross-functional partners and sales leadership to drive brand business objectives.Qualifications
Requirements:
Bachelors DegreeRelevant brand marketing experience; consumer marketing experience preferredCompetency in core marketing capabilities such as creative development, positioning, optimization across the marketing mixProven ability to lead and influence cross-functional teams, including timeline and budget managementAbility to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy and tactical executionSuccess working in a matrixed organization to drive alignment to brand objectivesStrong written and interpersonal skillsFamiliarity with field travel and participating in local market and patient immersions, pulling insights through to executionPreferred:
Experience working with and managing multiple external agencies including advertising, digital, database agencies and internal cross functional partners.DTC mass media (TV, Radio, Web/Digital) experienceCRM experienceExposure to digital and audio mediaExperience leading or supporting strategic and tactical planningAbility to influence senior managementAdditional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:
The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemay ultimatelypay more or less than the posted range. This range may be modified in thefuture.We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.This job is eligible to participate in our short-term incentiveprograms.This job is eligible to participate in our long-term incentiveprograms
Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employee remains in the Company's sole andabsolutediscretion unless and until paid andmay be modified at the Companys sole and absolute discretion, consistent withapplicable law.
AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.