Mindteck
Marketing Coordinator I
Mindteck, Burbank, California, United States, 91520
The Job:Using best digital practices drive online sales revenue through the creation of omni-channel digital campaigns (Display, Paid Social, Email, etc.) that are optimized for conversion and awareness and ensure our website/mobile app is optimized and current. Using our digital roadmap as your guide, this individual will work closely with the Marketing Manager and Digital Agency to champion online/mobile/social sales to meet revenue and attendance goals.
The Daily - Major Activities:• Create and manage website, ensuring that all content is on-brand, up-to-date, accurate using CMS and understanding of basic coding (HTML, CSS, etc.)• Manage online ticketing products within the website to ensure WBSTH is in compliance with advertising best practices.• Ensure website is compliant with GDPR regulations inclusive of management of all tracking tags and pixels.• Create, manage, and implement a CRM strategy in partnership with Corporate Research, Data & Insights Team, including devising appropriate data capture initiatives and engagement campaigns.• Create and implement online customer acquisition campaigns to drive sales using a variety of targeting strategies, programmatic and real-time buys, and other digital best practices. Achieve assigned revenue targets.• Provide a proactive and forward-thinking commercial approach to the delivery of effective SEO and SEM strategies (Organic and Paid). Manage search budgets with the objective of maximizing online revenue and minimizing cost-of-sale.• Oversee effective and cost-efficient online media buying to support the acquisition/awareness objectives of the Studio Tour and provide accurate reporting on media spend/results.• Manage QA process throughout the duration of a marketing campaign.• Work with the team to ensure marketing databases are used effectively and creatively for driving revenue from consumers and trade partners.• Working with Marketing Manager and Digital Agency, develop on-brand engaging creative for use in all owned channels.• Working with our digital agency, optimize the online customer journey and steward the integrity of the Studio Tour website. Ensure vendors and partners produce quality work (technically functioning and of the highest possible quality for optimal user experience).• Research trends in advertising/marketing and brainstorm on innovative, first-to-market ways to debut content and create new digital programs.• Ensure online ads are delivered on time, to specifications and on budget for each assigned media plan. Provide creative direction with media outlets and partners.• Provide reporting through dashboards and analytic tools and present recommendations to shift or maintain digital budgets/campaigns in a timely manner.• Collaborate across the studio with other WB digital teams and consumer intelligence. Stay current on industry trends and competitive landscape to ensure we remain a leader in the attraction space.
The Essentials:• 3-5 years' website management and online marketing• 3-5 years' using a Content Management System• 3-5 years' experience using web analytics tools (GA4)• 2-3 years' experience working with a creative tool like Photoshop• 2-3 years leverage social media platforms for paid advertising• Experience with paid media platforms (Google AdWords, Facebook, DV360, etc.)• Exceptional written, verbal, and presentation communication and presentation skills• Ability to understand holistic marketing objectives and how digital marketing can help supplement the end goals• Ability to shift and adapt quickly and is comfortable with pivoting strategies
The Daily - Major Activities:• Create and manage website, ensuring that all content is on-brand, up-to-date, accurate using CMS and understanding of basic coding (HTML, CSS, etc.)• Manage online ticketing products within the website to ensure WBSTH is in compliance with advertising best practices.• Ensure website is compliant with GDPR regulations inclusive of management of all tracking tags and pixels.• Create, manage, and implement a CRM strategy in partnership with Corporate Research, Data & Insights Team, including devising appropriate data capture initiatives and engagement campaigns.• Create and implement online customer acquisition campaigns to drive sales using a variety of targeting strategies, programmatic and real-time buys, and other digital best practices. Achieve assigned revenue targets.• Provide a proactive and forward-thinking commercial approach to the delivery of effective SEO and SEM strategies (Organic and Paid). Manage search budgets with the objective of maximizing online revenue and minimizing cost-of-sale.• Oversee effective and cost-efficient online media buying to support the acquisition/awareness objectives of the Studio Tour and provide accurate reporting on media spend/results.• Manage QA process throughout the duration of a marketing campaign.• Work with the team to ensure marketing databases are used effectively and creatively for driving revenue from consumers and trade partners.• Working with Marketing Manager and Digital Agency, develop on-brand engaging creative for use in all owned channels.• Working with our digital agency, optimize the online customer journey and steward the integrity of the Studio Tour website. Ensure vendors and partners produce quality work (technically functioning and of the highest possible quality for optimal user experience).• Research trends in advertising/marketing and brainstorm on innovative, first-to-market ways to debut content and create new digital programs.• Ensure online ads are delivered on time, to specifications and on budget for each assigned media plan. Provide creative direction with media outlets and partners.• Provide reporting through dashboards and analytic tools and present recommendations to shift or maintain digital budgets/campaigns in a timely manner.• Collaborate across the studio with other WB digital teams and consumer intelligence. Stay current on industry trends and competitive landscape to ensure we remain a leader in the attraction space.
The Essentials:• 3-5 years' website management and online marketing• 3-5 years' using a Content Management System• 3-5 years' experience using web analytics tools (GA4)• 2-3 years' experience working with a creative tool like Photoshop• 2-3 years leverage social media platforms for paid advertising• Experience with paid media platforms (Google AdWords, Facebook, DV360, etc.)• Exceptional written, verbal, and presentation communication and presentation skills• Ability to understand holistic marketing objectives and how digital marketing can help supplement the end goals• Ability to shift and adapt quickly and is comfortable with pivoting strategies