PBS
Sr. Manager, Digital Marketing
PBS, Arlington, Virginia, United States, 22201
Position Title:Sr. Manager, Digital Marketing
Department:LearningMedia
Corporate Area:General Audience Programming
Status:Regular, Full time Exempt
Manager Title:VP, LearningMedia
Position Overview:
The Senior Digital Marketing Manager develops and executes digital marketing campaigns and manages owned and paid marketing channels to reach and engage educators with PBS educational content and experiences. This role involves close collaboration with the PBS LearningMedia marketing and content teams to plan, coordinate, and oversee the creation of email campaigns and customer journeys.
Key responsibilities will include, but are not limited to:Define and drive email marketing strategyManage daily operations of PBSLM's B2C email marketing program including marketing calendar, strategy, and content, building and deploying email campaigns, and measuring reach and engagement against KPIsLead our cross-channel marketing platform migration and develop and implement best practices and strategies to support audience segmentation to target audiencesDevelop and execute specialized promotion and event email campaignsDevelop and manage external search engine marketing program and vendor, aligning strategically with PBSLM priorities and activitiesCollaborate with the PBS Brand and Creative teams to ensure brand guidelines are followed in emailsGuide creative development and management of digital marketing assets and coordinate their delivery to vendors and PBS member stations, as well as other platformsLead team ideation sessions to innovate on development processes to improve efficiency and impactSupport other digital marketing work, including educator digital learning experiences, and other team priorities, as neededSet up performance tracking, monitor and analyze results, share key learnings, and apply to ongoing efforts; keep up to date on digital media audience trends and share best practiceRequirements for success:
Minimum of five years experience in Digital Marketing, EdTech, and/or Communications in a non-profit and/or educational institutionBachelor's degree in marketing, communications or related field. An equivalent combination of education and work experience will be consideredPassion for education and public service - experience in education a plusExperience using and familiarity with Adobe Creative Suite and marketing platformsExceptional verbal and written communication skillsExceptional interpersonal and judgment skillsDemonstrated strong organization skills with attention to detailSelf-motivated individual who can work independently and as part of a team in a highly collaborative environmentAbility to communicate effectively with a wide range of individuals within the organizationAbility to set priorities, organize, and manage diverse activities to meet deadlinesConsistently demonstrates respect for inclusion, diversity, and ethicsProficiency with Microsoft Office Suite (Word, Excel, Access, PowerPoint, Outlook), Google Drive, and Project Management Software (e.g., ClickUp, Asana, Airtable)
PBS is an Equal Opportunity Employer in accordance with the EEOC and the Commonwealth of Virginia.
Department:LearningMedia
Corporate Area:General Audience Programming
Status:Regular, Full time Exempt
Manager Title:VP, LearningMedia
Position Overview:
The Senior Digital Marketing Manager develops and executes digital marketing campaigns and manages owned and paid marketing channels to reach and engage educators with PBS educational content and experiences. This role involves close collaboration with the PBS LearningMedia marketing and content teams to plan, coordinate, and oversee the creation of email campaigns and customer journeys.
Key responsibilities will include, but are not limited to:Define and drive email marketing strategyManage daily operations of PBSLM's B2C email marketing program including marketing calendar, strategy, and content, building and deploying email campaigns, and measuring reach and engagement against KPIsLead our cross-channel marketing platform migration and develop and implement best practices and strategies to support audience segmentation to target audiencesDevelop and execute specialized promotion and event email campaignsDevelop and manage external search engine marketing program and vendor, aligning strategically with PBSLM priorities and activitiesCollaborate with the PBS Brand and Creative teams to ensure brand guidelines are followed in emailsGuide creative development and management of digital marketing assets and coordinate their delivery to vendors and PBS member stations, as well as other platformsLead team ideation sessions to innovate on development processes to improve efficiency and impactSupport other digital marketing work, including educator digital learning experiences, and other team priorities, as neededSet up performance tracking, monitor and analyze results, share key learnings, and apply to ongoing efforts; keep up to date on digital media audience trends and share best practiceRequirements for success:
Minimum of five years experience in Digital Marketing, EdTech, and/or Communications in a non-profit and/or educational institutionBachelor's degree in marketing, communications or related field. An equivalent combination of education and work experience will be consideredPassion for education and public service - experience in education a plusExperience using and familiarity with Adobe Creative Suite and marketing platformsExceptional verbal and written communication skillsExceptional interpersonal and judgment skillsDemonstrated strong organization skills with attention to detailSelf-motivated individual who can work independently and as part of a team in a highly collaborative environmentAbility to communicate effectively with a wide range of individuals within the organizationAbility to set priorities, organize, and manage diverse activities to meet deadlinesConsistently demonstrates respect for inclusion, diversity, and ethicsProficiency with Microsoft Office Suite (Word, Excel, Access, PowerPoint, Outlook), Google Drive, and Project Management Software (e.g., ClickUp, Asana, Airtable)
PBS is an Equal Opportunity Employer in accordance with the EEOC and the Commonwealth of Virginia.