Michigan State University(MSU)
Marketing Analyst & Social Media Coordinator / Communications Manager I
Michigan State University(MSU), East Lansing, Michigan, United States, 48823
Working/Functional Title
Marketing Analyst & Social Media Coordinator
Position Summary
The College of Communication Arts and Sciences at Michigan State University seeks an innovative and detail-oriented Marketing Analyst & Social Media Coordinator. This dynamic role centers around program marketing for the college and distribution of both paid and organic social media content. The successful candidate will play a pivotal role in marketing and enrollment management endeavors through the Marketing and Communications Office, providing support to academic units and programs.
Reporting to the Senior Director of Marketing and Communications, the Social Media Coordinator & Marketing Analyst will assume responsibility for the management of paid social media campaigns, paid search ads and management and enhancement of ComArtSci's social media channels.
This includes the creation and adaptation of content for diverse audiences, active engagement with communities, experience with keyword research, and a keen awareness of evolving communication and social media trends. Utilizing analytics as a robust component of their work, the chosen candidate will inform future projects aligned with the college's strategic priorities and demonstrate a commitment to ongoing education in marketing and enrollment management.
The ideal candidate will thrive in a fast-paced, entrepreneurial environment, be adept at managing multiple projects concurrently, be proficient in creating and devising marketing campaigns including paid social media and display campaigns and have working knowledge of search engine marketing. A creative self-starter, they will take initiative while collaborating seamlessly with a high-energy team of digital, marketing, communications, and multimedia professionals. In this collaborative and innovative work environment, the successful candidate will contribute to the authentic storytelling of ComArtSci, showcasing the excellence of our programs, creative projects, and research. Join our dynamic team, where a fun and collaborative atmosphere fosters the generation of fresh ideas to support and enhance the reputation of the ComArtSci brand.
This position has opportunity for a hybrid working schedule with a minimum of three day per week in-office. Remote work agreements are continuously assessed based on the needs of the organization and follow policies and guidelines provided by the College of Communication Arts & Sciences and Michigan State University.
Michigan State University's College of Communication Arts and Sciences, established in 1955, was the first such college in the country. Today, with more than 3,500 students and more than 56,000 alumni, it's one of the largest and most respected. With nationally ranked programs and internationally renowned faculty members, MSU ComArtSci prepares students for careers across a broad spectrum of the arts and sciences of communication.
Duties and Responsibilities include but are not limited to;
Develop and execute strategic marketing campaigns for clients across multiple media -- paid search, display, video, and social platforms (Google, Facebook, X, LinkedIn, and Instagram) in the college including researching effective channels, managing advertising buys, conducting ongoing assessments, and coordinating asset delivery.
Conduct keyword research and manage all aspects of campaign configuration, launch, and ongoing optimization -- including strategy, ad copywriting, data-based optimization, budget/billing management, and ad trafficking to drive students into program pipelines.
Marketing Analyst & Social Media Coordinator
Position Summary
The College of Communication Arts and Sciences at Michigan State University seeks an innovative and detail-oriented Marketing Analyst & Social Media Coordinator. This dynamic role centers around program marketing for the college and distribution of both paid and organic social media content. The successful candidate will play a pivotal role in marketing and enrollment management endeavors through the Marketing and Communications Office, providing support to academic units and programs.
Reporting to the Senior Director of Marketing and Communications, the Social Media Coordinator & Marketing Analyst will assume responsibility for the management of paid social media campaigns, paid search ads and management and enhancement of ComArtSci's social media channels.
This includes the creation and adaptation of content for diverse audiences, active engagement with communities, experience with keyword research, and a keen awareness of evolving communication and social media trends. Utilizing analytics as a robust component of their work, the chosen candidate will inform future projects aligned with the college's strategic priorities and demonstrate a commitment to ongoing education in marketing and enrollment management.
The ideal candidate will thrive in a fast-paced, entrepreneurial environment, be adept at managing multiple projects concurrently, be proficient in creating and devising marketing campaigns including paid social media and display campaigns and have working knowledge of search engine marketing. A creative self-starter, they will take initiative while collaborating seamlessly with a high-energy team of digital, marketing, communications, and multimedia professionals. In this collaborative and innovative work environment, the successful candidate will contribute to the authentic storytelling of ComArtSci, showcasing the excellence of our programs, creative projects, and research. Join our dynamic team, where a fun and collaborative atmosphere fosters the generation of fresh ideas to support and enhance the reputation of the ComArtSci brand.
This position has opportunity for a hybrid working schedule with a minimum of three day per week in-office. Remote work agreements are continuously assessed based on the needs of the organization and follow policies and guidelines provided by the College of Communication Arts & Sciences and Michigan State University.
Michigan State University's College of Communication Arts and Sciences, established in 1955, was the first such college in the country. Today, with more than 3,500 students and more than 56,000 alumni, it's one of the largest and most respected. With nationally ranked programs and internationally renowned faculty members, MSU ComArtSci prepares students for careers across a broad spectrum of the arts and sciences of communication.
Duties and Responsibilities include but are not limited to;
Develop and execute strategic marketing campaigns for clients across multiple media -- paid search, display, video, and social platforms (Google, Facebook, X, LinkedIn, and Instagram) in the college including researching effective channels, managing advertising buys, conducting ongoing assessments, and coordinating asset delivery.
Conduct keyword research and manage all aspects of campaign configuration, launch, and ongoing optimization -- including strategy, ad copywriting, data-based optimization, budget/billing management, and ad trafficking to drive students into program pipelines.