Director North America Marketing

WHO WE ARECertinia (formerly FinancialForce) delivers a Services-as-a-Business platform that powers and connects all aspects of services operations, from services estimation and delivery to customer success management and financial planning and accounting. The company's Professional Services Automation (PSA), Customer Success, and ERP solutions delivered on Salesforce's leading cloud platform provide the ability to run a connected services business, deliver with intelligence, and achieve business agility. Headquartered in San Jose, California with offices around the world, Certinia is backed by Haveli Investments, General Atlantic and Salesforce Ventures. For more information, visit www.certinia.com.As the Director of Marketing, you are a key leader in our effort to drive pipeline and meet revenue goals. You will be responsible for the marketing strategy, including outbound and inbound demand generation, sales funnel development activities as well as coordinating with our product marketing team on field enablement.You will leverage global messaging and assets to develop, adapt and execute highly effective marketing programs to increase market awareness, generate demand, accelerate pipeline, activate partners and grow sales within the region. This role will partner with key stakeholders including our marketing team, field teams, and product management to define and execute metrics-driven campaigns.This role will report into the Chief Marketing Officer based in the US.WHAT YOU WILL DO IN THIS ROLEDevelop and manage the marketing plan for the AMER region to meet or exceed the regional awareness, pipeline targets and revenue targetsLead, motivate and mentor the existing marketing team to meet KPIs and revenue targetsWork with the global field team and US-based marketing team to collaborate and align regional objectives with overall corporate goalsLeverage global demand strategy to create innovative regional approaches leading to bookings aligned with the global sales strategyAbility to take key messages from the US team and use terminology appropriate to the target market and geographyManage the marketing budget associated with all marketing activities and direct the spend to associated teams to execute plans you create and shapeWork with Corporate Marketing PR to support regional PR and AR activities with customers, partners, and Certinia executivesTrack, build and expand the reach of the contact database for key AMER accountsDrive a strong partnership between the Marketing team and the sales teams (field and inside) to ensure they are equipped with relevant collateral and references to drive sales through the pipeline.Work with Certinia partners to support their marketing efforts and run joint events and campaignsWork with corporate Product Marketing to coordinate product launches, review global campaign themes and provide feedback on sales tools required for the AMER regionSome travel requiredWHAT YOU NEED TO BE SUCCESSFUL IN THIS ROLESubstantial & proven experience working in a similar B2B field marketing management role within the technology industry (SaaS and ERP preferred)Experience with pre-IPO, hyper-growth technology company & IPO eventsExcellent verbal and written communication skills, with the ability to present ideas and influence executive leadershipTeam player, able to work with global cross-functional teamsHigh energy with the ability to work well under pressure and with tight deadlines in a fast-paced, changing environmentDeep understanding of sales process and marketing/sales alignmentExperience working within the Salesforce Community preferredMetrics metrics-driven approach, you are numerically strong and use data to inform strategic decisions and planningExpert knowledge of demand generation best-practicesExperience working with salesforce.com and Marketing Automation systems (Marketo and 6sense preferred)Experience partnering with Sales leadership, understanding and supporting sales drivers; lead to pipeline add, pipeline growth and management, territory growth tactics (warm & cold territory plans), regional events, etc.A demonstrable track record of achieving significant growth results, revenue & market shareProven ability to build and lead world-class marketing teamsHigh levels of initiative and the skills and ability to build rapport with executives, colleagues and customersExcellent leadership skills and able to develop and nurture a teamCreative thinker with the ability to inspire out of the box thinking in othersSelf-starter with a can do and solution focused attitude who can thrive in a fast paced environmentExcellent written and verbal communication skillsSalary Range: $161,600 - $222,000Certinia annually assesses our compensation and benefits strategies to ensure a best-in-class total rewards package. New hire base pay is dependent on job-related, non-discriminatory factors such as experience, tenure, growth potential, team parity, geo, etc. Base pay is one part of the Total Rewards that Certinia provides to compensate and recognizes employees for their work. Certinia provides other elements including best-in-class benefits, variable pay offerings, remote work opportunities, flexible time off, parental leave, 401(k), HSA and FSA plans, and more.LI-Remote LI-RW1