Digital Marketing Specialist

Thrasker is a fast-growing website development and digital marketing company located in St Petersburg, FL looking for a digital marketing specialist to help manage our marketing division.The Digital Marketing Specialist will manage all paid search campaigns on Google, Facebook, Instagram, as well as other search and display marketing engines. A successful Marketing Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.ResponsibilitiesCampaign Management - Build and manage multi-channel PPC advertising campaigns across Google, Facebook, Instagram, Amazon, YouTube and more.Assist w/Client Acquisition - Help acquire new clients from the incoming leads by providing expert digital marketing knowledge and insight on how our company can help their company grow in profitability through lead generation.Client Relationship Management - Own and build client relations with key accounts and act as the daily point of contact for your clients.Digital Marketing Strategy - Develop and implement digital marketing strategy for new and existing clients.Campaign Creation- Build campaigns from the ground up, including account set-up, campaign planning/organization, competitive analysis, keyword research, and ad copywriting.Campaign Optimization - Test and optimize bids, keywords, text ads, image ads, and landing pages to improve campaign performance.Reporting & Analysis - Establish and track client goals, perform deep-dive performance analysis, write and present client reports.Requirements1-3 years of professional digital marketing experienceSales or customer service experienceProven SEM experience and success managing PPC campaigns across Google, Facebook, Instagram, and other search and display marketing enginesWell-versed in performance marketing, conversion, and online customer acquisitionUp to date with the latest trends and best practices in search engine marketingIn-depth experience with bid management toolsExperience with website analytics tools (e.g., Google Analytics)Strong analytical skills and experience generating SEM reportsFamiliarity with A/B and multivariate experimentsWorking knowledge of HTML, CSS, and JavaScript development websites.Experience with Shopify websitesSkills and experience in creative content writingAnalytical mindset and critical thinkingExcellent communication and interpersonal skillsGoogle Ads CertifiedFacebook Blueprint Certified