Zayo Group
Channel Marketing Manager
Zayo Group, Ashburn, Virginia, United States, 22011
Company Description
Zayo provides mission-critical bandwidth to the world's most impactful companies, fueling the innovations that are transforming our society. Zayo's 141,000-mile network in North America and Europe includes extensive metro connectivity to thousands of buildings and data centers. Zayo's communications infrastructure solutions include dark fiber, private data networks, wavelengths, Ethernet, and dedicated Internet access. Zayo serves wireless and wireline carriers, media, tech, content, finance, healthcare and other large enterprises.
Zayo is seeking a
Channel Marketing Manager
who will be responsible for developing and executing marketing strategies that drive sales through Zayo's channel partners. The successful candidate will work closely with the Channel sales team, Product and Vertical marketing teams, sales enablement team, and other marketing teams to ensure that our channel partners have the necessary tools and resources to effectively sell and market Zayo's products, solutions, and services. The
Channel Marketing Manager
reports to the Chief Marketing Officer.
This remote work opportunity will consider applicants based in the continental United States.
Responsibilities:Drive channel growth and build brand awareness with Zayo's channel partnersResponsible for creating the strategy, planning, and execution of partner marketing initiatives and programs that grow channel leads, opportunities and revenueWork collaboratively with channel sales leadership, marketing teams, sales enablement and sales teams to design, build, support, and accelerate all channel activities including (but not limited to) product training, partner communications, newsletters, and webinarsPartner with Zayo's events team to lead strategy and execute key channel events and sponsorshipsOwn Partner website and portal messaging and contentLead MDF and sponsorship programs with key partners and tech distributorsManage Partner Advisory Board including communications cadence and quarterly meetings, including Awards programsCreate partner-ready demand creation co-marketing programs designed to drive new opportunities into the pipelineDevelop effective marketing and sales collateral - using both internal and agency resources - for use on the website and in campaignsAnalyze program results and make recommendations for future improvementsQualifications
Minimum of seven (7) years experience in a high-tech B2B marketing, with at least 2 years experience in channel marketing/programsSolid understanding of channel marketing programsStrong writing skills and basic understanding of content marketing best practicesDeep experience working with channel partners. Knowledge of partners, how they think, why they act, and how to help them be successful.Experience running campaigns and programs that directly contributed to pipeline and revenue growthExceptional quantitative and problem solving skills and ability to make data-driven decisions"Test and learn" mindset - comfortable taking calculated risksDetail oriented and strong cross-functional program management skillsBase Salary Range:
$83,300 - $120,000 USD/annually, commensurate with experience.
#LI-BW1
#Remote
Benefits, Rewards & Wellness
Excellent Health, Dental & Vision InsuranceRetirement 401(k) Savings PlanFitness membership discountsGenerous paid time off policy including paid parental leave
Zayo provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Zayo provides mission-critical bandwidth to the world's most impactful companies, fueling the innovations that are transforming our society. Zayo's 141,000-mile network in North America and Europe includes extensive metro connectivity to thousands of buildings and data centers. Zayo's communications infrastructure solutions include dark fiber, private data networks, wavelengths, Ethernet, and dedicated Internet access. Zayo serves wireless and wireline carriers, media, tech, content, finance, healthcare and other large enterprises.
Zayo is seeking a
Channel Marketing Manager
who will be responsible for developing and executing marketing strategies that drive sales through Zayo's channel partners. The successful candidate will work closely with the Channel sales team, Product and Vertical marketing teams, sales enablement team, and other marketing teams to ensure that our channel partners have the necessary tools and resources to effectively sell and market Zayo's products, solutions, and services. The
Channel Marketing Manager
reports to the Chief Marketing Officer.
This remote work opportunity will consider applicants based in the continental United States.
Responsibilities:Drive channel growth and build brand awareness with Zayo's channel partnersResponsible for creating the strategy, planning, and execution of partner marketing initiatives and programs that grow channel leads, opportunities and revenueWork collaboratively with channel sales leadership, marketing teams, sales enablement and sales teams to design, build, support, and accelerate all channel activities including (but not limited to) product training, partner communications, newsletters, and webinarsPartner with Zayo's events team to lead strategy and execute key channel events and sponsorshipsOwn Partner website and portal messaging and contentLead MDF and sponsorship programs with key partners and tech distributorsManage Partner Advisory Board including communications cadence and quarterly meetings, including Awards programsCreate partner-ready demand creation co-marketing programs designed to drive new opportunities into the pipelineDevelop effective marketing and sales collateral - using both internal and agency resources - for use on the website and in campaignsAnalyze program results and make recommendations for future improvementsQualifications
Minimum of seven (7) years experience in a high-tech B2B marketing, with at least 2 years experience in channel marketing/programsSolid understanding of channel marketing programsStrong writing skills and basic understanding of content marketing best practicesDeep experience working with channel partners. Knowledge of partners, how they think, why they act, and how to help them be successful.Experience running campaigns and programs that directly contributed to pipeline and revenue growthExceptional quantitative and problem solving skills and ability to make data-driven decisions"Test and learn" mindset - comfortable taking calculated risksDetail oriented and strong cross-functional program management skillsBase Salary Range:
$83,300 - $120,000 USD/annually, commensurate with experience.
#LI-BW1
#Remote
Benefits, Rewards & Wellness
Excellent Health, Dental & Vision InsuranceRetirement 401(k) Savings PlanFitness membership discountsGenerous paid time off policy including paid parental leave
Zayo provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.