AssuredPartners
Marketing Automation Manager
AssuredPartners, Cincinnati, Ohio, United States, 45208
OverviewThe Marketing Automation Manager will oversee and manage the execution and maintenance of marketing automation systems and strategies. This role often involves coordinating with various departments to streamline, automate, and measure marketing tasks and workflows, with the goal of increasing operational efficiency and revenue growth. In this role, your major tool will be Marketo, from creating email campaigns, to leveraging the tool capabilities for inbound marketing and all aspects of automation. Successful applicants will have an in-depth understanding of lead conversion, lead scoring, sales lifecycle, segmentation, data management, and how to apply that knowledge to improve results in a real-world business context.
What You'll Do
Create marketing initiatives in Marketo.
Collaborate and integrate Marketo Salesforce Interface, for the pushing of net new leads and marketing attribution.
Provide advice on and set up best practices, in collaboration with clients ranging from entry-level employees to C-level executives.
Control the Marketo programs’ technical design, configuration, deployment, and modification.
Manage and maintain the health of the marketo database, email practices and legal compliance.
Execute Marketo integrations with third party tools.
Create new emails, forms, and drip campaigns with Marketo
Create, modify, and test campaign components like forms, landing pages, and email.
Advis and implement A/B testing and other program and individual asset (email, form, landing page) testing strategies.
Analyze operational marketing and/or sales processes to find and suggest efficiencies.
Ensure that all project deliverables are timely and of high quality.
Control many projects to completion on time and within budget.
Travel may be required to increase adoption of tools.
Other duties as assigned.
What's in it For You?
Competitive base salary
Generous 30+ Days Comprehensive Paid Time Off Package inclusive of Paid Time Off, 10 Company Holidays, 2 Floating Holidays, 5 Sick Days, and 2 Volunteer Days
Health benefit options with you in mind; 5 affordable medical plan options with rates based on your salary, company paid HSA contribution with eligible HSA plan selection, 2 dental plan options offering orthodontia coverage and 3 cleanings per year, and 2 vision plan options
Company match 401(k) plan – 50% up to 6%!
Support of your fitness wellness goals! We offer up to 75% off at over 11,000 gyms and fitness centers
Opportunity to prioritize your mental health with 24/7 access to licensed therapists
Pet benefits & discounts
Access to our Employee-led Resource Groups (ERGs) that lend a voice to the variety of demographics represented throughout AssuredPartners
What You'll Need
Bachelor’s degree in Marketing, Business, IT, or a related field
3 years of Marketo Experience with 2-3 years of Salesforce Experience a plus
2+ years of digital ads experience
Experience in project management
Grow, with usAssuredPartners is committed to embracing diversity, equity and inclusion to create a workplace that welcomes and thrives on the unique experiences, perspectives and contributions of all team members. AssuredPartners is bringing the best people and most diverse talent forward to drive growth, innovate and think bigger!
What You'll Do
Create marketing initiatives in Marketo.
Collaborate and integrate Marketo Salesforce Interface, for the pushing of net new leads and marketing attribution.
Provide advice on and set up best practices, in collaboration with clients ranging from entry-level employees to C-level executives.
Control the Marketo programs’ technical design, configuration, deployment, and modification.
Manage and maintain the health of the marketo database, email practices and legal compliance.
Execute Marketo integrations with third party tools.
Create new emails, forms, and drip campaigns with Marketo
Create, modify, and test campaign components like forms, landing pages, and email.
Advis and implement A/B testing and other program and individual asset (email, form, landing page) testing strategies.
Analyze operational marketing and/or sales processes to find and suggest efficiencies.
Ensure that all project deliverables are timely and of high quality.
Control many projects to completion on time and within budget.
Travel may be required to increase adoption of tools.
Other duties as assigned.
What's in it For You?
Competitive base salary
Generous 30+ Days Comprehensive Paid Time Off Package inclusive of Paid Time Off, 10 Company Holidays, 2 Floating Holidays, 5 Sick Days, and 2 Volunteer Days
Health benefit options with you in mind; 5 affordable medical plan options with rates based on your salary, company paid HSA contribution with eligible HSA plan selection, 2 dental plan options offering orthodontia coverage and 3 cleanings per year, and 2 vision plan options
Company match 401(k) plan – 50% up to 6%!
Support of your fitness wellness goals! We offer up to 75% off at over 11,000 gyms and fitness centers
Opportunity to prioritize your mental health with 24/7 access to licensed therapists
Pet benefits & discounts
Access to our Employee-led Resource Groups (ERGs) that lend a voice to the variety of demographics represented throughout AssuredPartners
What You'll Need
Bachelor’s degree in Marketing, Business, IT, or a related field
3 years of Marketo Experience with 2-3 years of Salesforce Experience a plus
2+ years of digital ads experience
Experience in project management
Grow, with usAssuredPartners is committed to embracing diversity, equity and inclusion to create a workplace that welcomes and thrives on the unique experiences, perspectives and contributions of all team members. AssuredPartners is bringing the best people and most diverse talent forward to drive growth, innovate and think bigger!