Rich Products
Associate Customer Marketing Manager
Rich Products, Buffalo, New York, United States, 14266
Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.
Purpose Statement
As an Associate Manager, Customer Marketing for In Store Bakery, you will be leading an assigned segment of our Customer/Segment Marketing efforts. This role includes being a key participant in Customer/Segment Marketing activities including participating in the development of an integrated strategic plan for your customer/segment (and sub-segments) of responsibility, key customer presentations & support, and the development and execution of customer/segment specific marketing plan, including demand creation efforts. You will also interface and lead cross-functional teams (Product Marketing, Distributor Marketing, Culinary, Sales, R&D, and Finance) on customer/segment specific Marketing initiatives.
Key Accountabilities and Outcomes
Market Knowledge: Anticipate, identify, and analyze consumer & customer needs as well as market trends and opportunities to maximize Rich's competitive position.Develop a keen understanding of the competition, customers and consumers; as well as a complete understanding of the segment and category performance in the market. This includes analysis of multiple data sources. Key activities include:
Data analysis to understand segment results and trends, competitive performance, and consumption trendsTurn data into actionable insights to improve segment performanceSales and customer interaction to understand customer needs and opportunitiesSourcing and sharing competitive intelligenceRecommend and work with the business intelligence group to conduct needed marketing research
P&L Management: Understand any assigned segment P&L’s and complete analyses as required including:
Review of monthly segment/category P&L's to manage financial return of the segmentMeasure and analyze financial impact of promotions and demand creation efforts
Strategic and Process Acumen: Partnering with In Store Bakery Customer Marketing leadership, participate in the development of segment and category strategies and plans including:
Develop segment specific & integrated strategic foodservice plan assigned accountsPreparation and support for Sales & Marketing planning processCollaborate with Product Managers on development of category plans and act as lead on launch to win plans and materials.Develop and execute digital programs – Instacart Promotions, Bakery Academy, Trade Show materials, etc
Knowledge, Skills, and Experience
Bachelor’s degree in marketing or related field required; MBA a plus.Minimum 3 years of experience in a marketing role with a proven track record of results. Foodservice marketing experience, specifically in the food industry, preferred.Digital marketing experience strongly desiredDemonstrated financial skills to include basic analysis and managing a budget.Solid communication skills to include verbal and written capabilities; strong presentation ability.Solid software proficiency to include Microsoft Office Word, Excel, PowerPoint. Experience with data insights tools such as IRI/Circana a plus
#CORP123 #LI-RT1
COMPENSATION
In accordance with state law, the rate or range provided is Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, shift differential, and location.
Annual Range/Hourly Rate
$75,670.22 - $102,377.36
Rich Products Corporation, its subsidiaries and affiliates (“Rich’s”), are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity, sexual orientation, marital status or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.
Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich’s. Please contact Rich’s Human Resources department at hrhelp@rich.com if you need assistance completing this application or to otherwise participate in the application process.
Purpose Statement
As an Associate Manager, Customer Marketing for In Store Bakery, you will be leading an assigned segment of our Customer/Segment Marketing efforts. This role includes being a key participant in Customer/Segment Marketing activities including participating in the development of an integrated strategic plan for your customer/segment (and sub-segments) of responsibility, key customer presentations & support, and the development and execution of customer/segment specific marketing plan, including demand creation efforts. You will also interface and lead cross-functional teams (Product Marketing, Distributor Marketing, Culinary, Sales, R&D, and Finance) on customer/segment specific Marketing initiatives.
Key Accountabilities and Outcomes
Market Knowledge: Anticipate, identify, and analyze consumer & customer needs as well as market trends and opportunities to maximize Rich's competitive position.Develop a keen understanding of the competition, customers and consumers; as well as a complete understanding of the segment and category performance in the market. This includes analysis of multiple data sources. Key activities include:
Data analysis to understand segment results and trends, competitive performance, and consumption trendsTurn data into actionable insights to improve segment performanceSales and customer interaction to understand customer needs and opportunitiesSourcing and sharing competitive intelligenceRecommend and work with the business intelligence group to conduct needed marketing research
P&L Management: Understand any assigned segment P&L’s and complete analyses as required including:
Review of monthly segment/category P&L's to manage financial return of the segmentMeasure and analyze financial impact of promotions and demand creation efforts
Strategic and Process Acumen: Partnering with In Store Bakery Customer Marketing leadership, participate in the development of segment and category strategies and plans including:
Develop segment specific & integrated strategic foodservice plan assigned accountsPreparation and support for Sales & Marketing planning processCollaborate with Product Managers on development of category plans and act as lead on launch to win plans and materials.Develop and execute digital programs – Instacart Promotions, Bakery Academy, Trade Show materials, etc
Knowledge, Skills, and Experience
Bachelor’s degree in marketing or related field required; MBA a plus.Minimum 3 years of experience in a marketing role with a proven track record of results. Foodservice marketing experience, specifically in the food industry, preferred.Digital marketing experience strongly desiredDemonstrated financial skills to include basic analysis and managing a budget.Solid communication skills to include verbal and written capabilities; strong presentation ability.Solid software proficiency to include Microsoft Office Word, Excel, PowerPoint. Experience with data insights tools such as IRI/Circana a plus
#CORP123 #LI-RT1
COMPENSATION
In accordance with state law, the rate or range provided is Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, shift differential, and location.
Annual Range/Hourly Rate
$75,670.22 - $102,377.36
Rich Products Corporation, its subsidiaries and affiliates (“Rich’s”), are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity, sexual orientation, marital status or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.
Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich’s. Please contact Rich’s Human Resources department at hrhelp@rich.com if you need assistance completing this application or to otherwise participate in the application process.