Trimble
Product Marketing Manager
Trimble, Westminster, Colorado, United States, 80031
Your Title: Product Marketing Manager Job Location: Westminster, CO Our Department: MEP + GCCM
What You Will Do As a Product Marketing Manager you will be working across different organizational departments, including product management, sales and marketing to drive the adoption and growth of Trimble estimating solutions for MEP and General Contractors in North America. In this role, you will represent the 'voice of the customer' by carefully researching customer needs and assessing the customer journey from sale to implementation. Through a comprehensive understanding of the industry, personas, and competition, you will develop go-to-market strategies and differentiated messaging that will enable our sales and marketing teams to effectively communicate the value of our products and solutions.
Build strong, inclusive cross-functional partnerships with colleagues from diverse departments to support and execute on a variety of initiatives, such as go-to-market and enablement activities, research, and product launches
Conduct and gather quantitative and qualitative market research to to gain an understanding of industry trends, customer needs, buyer personas and competition to inform strategy and strengthen our portfolio
Work in partnership with product management to influence and prioritize roadmap and solution development, such as additional features or new product development, to drive greater customer value
Develop and execute comprehensive product go-to-market plans
Drive and influence product pricing, packaging, and positioning
Drive and create messaging and positioning documents and related collateral, such as datasheets and brochures
Partner with the learning and enablement team to develop and execute sales enablement strategy on our target audience, value proposition, and offerings, including the creation of sales enablement materials and courses.
Enable and collaborate with the marketing team to execute on key marketing deliverables that effectively articulate value propositions and help drive pipeline and bookings
Create and maintain competitive analysis, market sizing and market saturation for current markets
Make business recommendations from data analysis by creating presentations derived from research
What Skills & Experience You Should Bring
BS/BA degree required, preferably in marketing or business
5+ years in a product marketing or related role
Experience in the B2B software market and the construction industry is a plus Solid written and verbal communication skills
Strong research capabilities with the curiosity and creativity to identify and integrate new information into compelling, actionable analysis output (presentation skills)
Outgoing - able to conduct interviews, onsite customer visits and tradeshow events
Communication skills (giving small group presentations, active listening, ability to build understanding of the analysis, ability to give and receive feedback, and support across functions and at all levels)
Collaborative attitude - ability to work across multiple remote teams
Enjoys learning - passionate about understanding customer problems
Ability and willingness to travel from time to time (less than 15%)
Trimble's Inclusiveness Commitment We believe in celebrating our differences. That is why our diversity is our strength. To us, that means actively participating in opportunities to be inclusive. Diversity, Equity, and Inclusion have guided our current success while also moving our desire to improve. We actively seek to add members to our community who represent our customers and the places we live and work.
We have programs in place to make sure our people are seen, heard, and welcomed and most importantly that they know they belong, no matter who they are or where they are coming from.
Trimble's Privacy Policy -Pay Equity - Trimble provides the following compensation range and gene al description of other compensation and benefits that it in good faith believes it might pay and/or offer for this position. This compensation range is based on a full time schedule. Trimble reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant's sex or other status protected by local, state, or federal law. - Hiring Range:105682 -142676
What You Will Do As a Product Marketing Manager you will be working across different organizational departments, including product management, sales and marketing to drive the adoption and growth of Trimble estimating solutions for MEP and General Contractors in North America. In this role, you will represent the 'voice of the customer' by carefully researching customer needs and assessing the customer journey from sale to implementation. Through a comprehensive understanding of the industry, personas, and competition, you will develop go-to-market strategies and differentiated messaging that will enable our sales and marketing teams to effectively communicate the value of our products and solutions.
Build strong, inclusive cross-functional partnerships with colleagues from diverse departments to support and execute on a variety of initiatives, such as go-to-market and enablement activities, research, and product launches
Conduct and gather quantitative and qualitative market research to to gain an understanding of industry trends, customer needs, buyer personas and competition to inform strategy and strengthen our portfolio
Work in partnership with product management to influence and prioritize roadmap and solution development, such as additional features or new product development, to drive greater customer value
Develop and execute comprehensive product go-to-market plans
Drive and influence product pricing, packaging, and positioning
Drive and create messaging and positioning documents and related collateral, such as datasheets and brochures
Partner with the learning and enablement team to develop and execute sales enablement strategy on our target audience, value proposition, and offerings, including the creation of sales enablement materials and courses.
Enable and collaborate with the marketing team to execute on key marketing deliverables that effectively articulate value propositions and help drive pipeline and bookings
Create and maintain competitive analysis, market sizing and market saturation for current markets
Make business recommendations from data analysis by creating presentations derived from research
What Skills & Experience You Should Bring
BS/BA degree required, preferably in marketing or business
5+ years in a product marketing or related role
Experience in the B2B software market and the construction industry is a plus Solid written and verbal communication skills
Strong research capabilities with the curiosity and creativity to identify and integrate new information into compelling, actionable analysis output (presentation skills)
Outgoing - able to conduct interviews, onsite customer visits and tradeshow events
Communication skills (giving small group presentations, active listening, ability to build understanding of the analysis, ability to give and receive feedback, and support across functions and at all levels)
Collaborative attitude - ability to work across multiple remote teams
Enjoys learning - passionate about understanding customer problems
Ability and willingness to travel from time to time (less than 15%)
Trimble's Inclusiveness Commitment We believe in celebrating our differences. That is why our diversity is our strength. To us, that means actively participating in opportunities to be inclusive. Diversity, Equity, and Inclusion have guided our current success while also moving our desire to improve. We actively seek to add members to our community who represent our customers and the places we live and work.
We have programs in place to make sure our people are seen, heard, and welcomed and most importantly that they know they belong, no matter who they are or where they are coming from.
Trimble's Privacy Policy -Pay Equity - Trimble provides the following compensation range and gene al description of other compensation and benefits that it in good faith believes it might pay and/or offer for this position. This compensation range is based on a full time schedule. Trimble reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant's sex or other status protected by local, state, or federal law. - Hiring Range:105682 -142676