Associate Vice President Marketing & Communications

Associate Vice President Marketing & Communications About the Company Noteworthy institution of higher education Industry Higher Education Type Educational Institution Founded 1991 Employees 1001-5000 Categories Academics Admissions Athletics Big Opportunities Business Colleges & Universities Division i Eagles Education Engineering Fgcu Fort Myers Health Honors College Lee County Nursing Research Sciences Services Small Class Sizes Soar in 4 Southwest Florida Top Ranked University Training Undergraduate Degrees Specialties entrepreneurship health education engineering business water stem music art science and resort & hospitality About the Role The Company is seeking an Associate Vice President for Marketing and Communications to lead the establishment of a creative direction, a compelling university narrative, and a consistent brand profile. The successful candidate will be responsible for managing a dynamic team of marketing and communications professionals, overseeing the university's image and position with various stakeholders, and ensuring the appropriate articulation of the desired brand across all university activities. This role involves the development and implementation of integrated marketing and communication strategies, including digital and social media, and requires a strategic, proactive approach to enhancing the company's brand regionally and beyond. Candidates for the Associate Vice President position should have a minimum of ten years of experience in marketing, communications, or public relations, with a proven track record of progressive career growth. A Master's degree in a related field is preferred. The role demands a high-level strategist with strong leadership, creative, analytical, and organizational skills. The ideal candidate will be adept at managing a large team, overseeing a substantial budget, and maintaining a strong media relations strategy. They should also be able to demonstrate the ability to innovate in response to the evolving landscape of higher education marketing and communications and to work effectively in a diverse, service-oriented environment. Hiring Manager Title Vice President for University Advancement Team Size 30 Travel Percent Less than 10% Functions Marketing