Vantage Point Consulting Inc.
Sr Manager, Marketing Strategy
Vantage Point Consulting Inc., New York, New York, us, 10261
Overview of RoleClient is seeking a Senior Director of Programmatic Strategy to lead strategic partnerships and initiatives within the Programmatic Strategy team.This role plays a crucial part in managing relationships with DSP partners, driving product innovations, and shaping addressability, upfront, and marketplace strategies.The ideal candidate will leverage their deep understanding of the CTV ecosystem, programmatic advertising, and ad tech operations to enhance Client's market position and revenue growth. Proficiency in Excel for complex reporting and PowerPoint for clear, impactful presentations is essential for success in this role.
Responsibilities• DSP Partnership Strategyo Conduct regular scheduled calls with exiting DSP partners to drive product innovations on both sides.o Drive kickoff calls with new potential DSP partners, inform them of Client working protocols and requirements and prioritize partners based on these parameters.o Work with the product team on drafting up a product roadmap by taking into considerations sales feedback, market feedback and voice of customers.o Help put together decks and informational materials for Client leadership to update on the latest progress with DSP partners.o Drive meetings, presentations and QBRs with DSP partners by coordinating with Client leadership, sales, product, operations, and planning.
• Addressability Strategyo Gather Client and Voice of Customer from internal teams and external partners on upcoming 3rd party identity integrations.o Work with product team to identify high-priority integrations and roadmap these considering engineering bandwidth and sprint cycles.o Collaborate with product on identifying issues with bidstream metadata that's essential to drive addressability of Client inventory.o Lead the enablement of contextual data in the bidstream by working cross functionally with DSP partners, FreeWheel, Client product, legal and sales teams.o Create reporting and analytics to highlight impact of above addressability initiative and communicate this to Client leadership.
• Holding companies and Upfront Strategyo Track programmatic upfront revenue for a group of big holding companies; highlight trends showing how much of the upfront is being transacted through programmatic, biddable etc.o Liaison with finance team on the latest spend numbers from the agencies and help educate forecasts and budgets for the year.o Collaborate with Client agency partnerships and sales teams to gather feedback on product requirements coming from the big agencies as part of upfront negotiations (DSP/SSP partnerships, 3rd party-identifiers etc)
• Marketplace Strategyo Drive products strategy on joint product priorities with our adserver - FreeWheel.o Work with internal marketplace insights team and external partners to triangulate the state of the Client business in the larger advertising industry.
Quals--Qualifications• 4-5 years of experience, preferably in research, programmatic, or retail media network roles• Above average Excel and data visualization skills are a requirement for this role. The willingness to learn and improve these skills is mandatory.• Must be willing to work in New York, NY• Willingness to work overtime• Must have unrestricted work authorization to work in the United States• Must be 18 years or older
Desired Characteristics• Familiarity with the larger digital ad sales and programmatic ecosystem. RMN marketplace experience a plus• Collaboration is essential. You will need to be results driven. Leading tests on partnership initiatives and digging into data to extract insights and communicate results will be a large part of this role.• The ideal candidate will be someone who is proactive. Marketplace insights will require converging Client from multiple internal and external sources and framing Client's positioning on a regular basis.
Responsibilities• DSP Partnership Strategyo Conduct regular scheduled calls with exiting DSP partners to drive product innovations on both sides.o Drive kickoff calls with new potential DSP partners, inform them of Client working protocols and requirements and prioritize partners based on these parameters.o Work with the product team on drafting up a product roadmap by taking into considerations sales feedback, market feedback and voice of customers.o Help put together decks and informational materials for Client leadership to update on the latest progress with DSP partners.o Drive meetings, presentations and QBRs with DSP partners by coordinating with Client leadership, sales, product, operations, and planning.
• Addressability Strategyo Gather Client and Voice of Customer from internal teams and external partners on upcoming 3rd party identity integrations.o Work with product team to identify high-priority integrations and roadmap these considering engineering bandwidth and sprint cycles.o Collaborate with product on identifying issues with bidstream metadata that's essential to drive addressability of Client inventory.o Lead the enablement of contextual data in the bidstream by working cross functionally with DSP partners, FreeWheel, Client product, legal and sales teams.o Create reporting and analytics to highlight impact of above addressability initiative and communicate this to Client leadership.
• Holding companies and Upfront Strategyo Track programmatic upfront revenue for a group of big holding companies; highlight trends showing how much of the upfront is being transacted through programmatic, biddable etc.o Liaison with finance team on the latest spend numbers from the agencies and help educate forecasts and budgets for the year.o Collaborate with Client agency partnerships and sales teams to gather feedback on product requirements coming from the big agencies as part of upfront negotiations (DSP/SSP partnerships, 3rd party-identifiers etc)
• Marketplace Strategyo Drive products strategy on joint product priorities with our adserver - FreeWheel.o Work with internal marketplace insights team and external partners to triangulate the state of the Client business in the larger advertising industry.
Quals--Qualifications• 4-5 years of experience, preferably in research, programmatic, or retail media network roles• Above average Excel and data visualization skills are a requirement for this role. The willingness to learn and improve these skills is mandatory.• Must be willing to work in New York, NY• Willingness to work overtime• Must have unrestricted work authorization to work in the United States• Must be 18 years or older
Desired Characteristics• Familiarity with the larger digital ad sales and programmatic ecosystem. RMN marketplace experience a plus• Collaboration is essential. You will need to be results driven. Leading tests on partnership initiatives and digging into data to extract insights and communicate results will be a large part of this role.• The ideal candidate will be someone who is proactive. Marketplace insights will require converging Client from multiple internal and external sources and framing Client's positioning on a regular basis.