ResortPass
Director of B2B Marketing
ResortPass, New York, New York, us, 10261
About the company
ResortPass is completely redefining what it means to be a guest at a hotel. By offering day access to luxury hotel experiences, including breathtaking pools, private beaches, deluxe spas, and more, ResortPass allows people to escape - without ever leaving town. If you're moved to contribute to our vision, we'd love your help.
Our growing team of innovative tech and hospitality experts has partnered with over 1,400 leading hotels and resorts including Ritz-Carlton, Four Seasons, Westin, and Fairmont. We've connected over 2 million people with relaxation and luxury in their own neighborhoods, making rest more mindful, togetherness more meaningful, and escape more accessible. Fresh off a Series B $30M raise, co-led by Declaration Partners and 14W with additional investment from previous investor Charles River Ventures, and new investors Endeavor, Jessica Alba, Adam Grant and others, ResortPass is at the beginning of creating a new category of hospitality.
About the role
The Director of B2B Marketing will be responsible for elevating our brand within the hotel industry, cementing our position as a category creator and innovator, and generating inbound hotel leads. In this unique position, you'll have the opportunity to build upon incredible existing momentum to refine and test into new ways to get ResortPass on-boarded with top tier hotels at scale, all while elevating the brand's reputation and position.
The Director of B2B Marketing will report into the VP of Marketing and work closely with our CEO, Sales and Account Management Teams, and consumer marketing team. We're looking for a true cross-functional leader who is both strategic and scrappy.
We are looking for someone who is located in or near the NYC area, as this role will be onsite at our HQ in NYC. The base salary for this role will range from $140,000 - $160,000 per year, plus equity, commensurate with experience.
What you'll do
Own overall B2B marketing strategy:
develop and execute a comprehensive B2B marketing strategy that encompasses both brand awareness, reputation, and direct-response tactics. Regularly report out on success with metrics and insights.Elevate B2B brand awareness and reputation : be the owner of how our b2b brand shows up to the world across our brand channels (like our b2b website), messaging, pitch decks, conferences and more. Collaborate with our PR and comms teams to maximize our earned media and own brand awareness and perception benchmarking and a strategy to advance our presence.Develop and execute a conference strategy : Plan, coordinate, and execute ResortPass's presence at industry conferences, including speaking engagements, thought leadership, booth presence, and executive gatherings, that create unique and meaningful connections which in turn generate leads for the sales teamContent marketing : create and promote compelling B2B content, including LinkedIn posts, white papers, case studies, and thought leadership pieces, to engage the hotel industry and demonstrate ResortPass's expertise. Own Email Marketing as a key B2B channel.Lead generation:
develop and implement lead generation strategies to attract hotel partners and generate inbound leads, utilizing various channels such as email marketing, social media, paid channels, conferences, and webinarsSales enablement : collaborate with the Sales and Account Management teams to create impactful sales collateral and materials that effectively communicate the value of ResortPass to potential hotel partners. Support in optimizing and, when appropriate, automating sales touchpointsYour experience
We encourage candidates to apply even if they don't have 100% of the below qualifications. We believe in a holistic approach when evaluating talent for our team and post new roles often, so even if this role isn't quite right, we want to meet you!
7+ years of B2B marketing experienceExperience- Proven track record in B2B marketing, preferably within the hospitality or travel industryIndustry knowledge a plus - Familiarity with the hotel industry, including hotel operations, marketing trends, and the needs of hotel partnersCreativity - A creative thinker with the ability to develop innovative marketing strategies and campaignsCommunication Skills - Excellent written and verbal communication skills, with the ability to convey complex ideas in a clear and persuasive mannerRelationship Building - Strong interpersonal skills to build meaningful relationships with the hotel industry stakeholders and potential partnersAnalytical Skills - Strong analytical and problem-solving skills to measure campaign performance and optimize marketing effortsProject Management - Ability to manage multiple projects simultaneously, meet deadlines, and prioritize tasks effectivelyResults-Driven - A proactive and results-oriented individual who is motivated by achieving and exceeding marketing goalsStart-up Mentality- Willing to roll up your sleeves and do whatever the is the most important task at handYou're a good person.
While building a startup is hard, being a good person is not. We are creating a culture of people with whom you would look forward to working. While we offer incredible experiences to our guests, it is just as important to us to foster an incredible culture for our employeesBenefits
Health, Dental & Vision - We're deeply invested in the health and well-being of our team and are proud to contribute to the monthly premiums of these insurance plans.Stock Option Plan - We offer employees the opportunity to become part-owners in our mission. Let's redefine what it means to be a guest, together.401k plan - Save for your future with a 410k plan offering.Unlimited Paid Time Off (PTO) - Enjoy life away from work to be inspired and fully recharge with unlimited paid time off.Paid parental leaveAnnual ResortPass credit - Our mission is to bring delight and relaxation to people around the world; including our employees! Access private beaches, deluxe saunas, awesome pools, and much more with your annual credit.
ResortPass is completely redefining what it means to be a guest at a hotel. By offering day access to luxury hotel experiences, including breathtaking pools, private beaches, deluxe spas, and more, ResortPass allows people to escape - without ever leaving town. If you're moved to contribute to our vision, we'd love your help.
Our growing team of innovative tech and hospitality experts has partnered with over 1,400 leading hotels and resorts including Ritz-Carlton, Four Seasons, Westin, and Fairmont. We've connected over 2 million people with relaxation and luxury in their own neighborhoods, making rest more mindful, togetherness more meaningful, and escape more accessible. Fresh off a Series B $30M raise, co-led by Declaration Partners and 14W with additional investment from previous investor Charles River Ventures, and new investors Endeavor, Jessica Alba, Adam Grant and others, ResortPass is at the beginning of creating a new category of hospitality.
About the role
The Director of B2B Marketing will be responsible for elevating our brand within the hotel industry, cementing our position as a category creator and innovator, and generating inbound hotel leads. In this unique position, you'll have the opportunity to build upon incredible existing momentum to refine and test into new ways to get ResortPass on-boarded with top tier hotels at scale, all while elevating the brand's reputation and position.
The Director of B2B Marketing will report into the VP of Marketing and work closely with our CEO, Sales and Account Management Teams, and consumer marketing team. We're looking for a true cross-functional leader who is both strategic and scrappy.
We are looking for someone who is located in or near the NYC area, as this role will be onsite at our HQ in NYC. The base salary for this role will range from $140,000 - $160,000 per year, plus equity, commensurate with experience.
What you'll do
Own overall B2B marketing strategy:
develop and execute a comprehensive B2B marketing strategy that encompasses both brand awareness, reputation, and direct-response tactics. Regularly report out on success with metrics and insights.Elevate B2B brand awareness and reputation : be the owner of how our b2b brand shows up to the world across our brand channels (like our b2b website), messaging, pitch decks, conferences and more. Collaborate with our PR and comms teams to maximize our earned media and own brand awareness and perception benchmarking and a strategy to advance our presence.Develop and execute a conference strategy : Plan, coordinate, and execute ResortPass's presence at industry conferences, including speaking engagements, thought leadership, booth presence, and executive gatherings, that create unique and meaningful connections which in turn generate leads for the sales teamContent marketing : create and promote compelling B2B content, including LinkedIn posts, white papers, case studies, and thought leadership pieces, to engage the hotel industry and demonstrate ResortPass's expertise. Own Email Marketing as a key B2B channel.Lead generation:
develop and implement lead generation strategies to attract hotel partners and generate inbound leads, utilizing various channels such as email marketing, social media, paid channels, conferences, and webinarsSales enablement : collaborate with the Sales and Account Management teams to create impactful sales collateral and materials that effectively communicate the value of ResortPass to potential hotel partners. Support in optimizing and, when appropriate, automating sales touchpointsYour experience
We encourage candidates to apply even if they don't have 100% of the below qualifications. We believe in a holistic approach when evaluating talent for our team and post new roles often, so even if this role isn't quite right, we want to meet you!
7+ years of B2B marketing experienceExperience- Proven track record in B2B marketing, preferably within the hospitality or travel industryIndustry knowledge a plus - Familiarity with the hotel industry, including hotel operations, marketing trends, and the needs of hotel partnersCreativity - A creative thinker with the ability to develop innovative marketing strategies and campaignsCommunication Skills - Excellent written and verbal communication skills, with the ability to convey complex ideas in a clear and persuasive mannerRelationship Building - Strong interpersonal skills to build meaningful relationships with the hotel industry stakeholders and potential partnersAnalytical Skills - Strong analytical and problem-solving skills to measure campaign performance and optimize marketing effortsProject Management - Ability to manage multiple projects simultaneously, meet deadlines, and prioritize tasks effectivelyResults-Driven - A proactive and results-oriented individual who is motivated by achieving and exceeding marketing goalsStart-up Mentality- Willing to roll up your sleeves and do whatever the is the most important task at handYou're a good person.
While building a startup is hard, being a good person is not. We are creating a culture of people with whom you would look forward to working. While we offer incredible experiences to our guests, it is just as important to us to foster an incredible culture for our employeesBenefits
Health, Dental & Vision - We're deeply invested in the health and well-being of our team and are proud to contribute to the monthly premiums of these insurance plans.Stock Option Plan - We offer employees the opportunity to become part-owners in our mission. Let's redefine what it means to be a guest, together.401k plan - Save for your future with a 410k plan offering.Unlimited Paid Time Off (PTO) - Enjoy life away from work to be inspired and fully recharge with unlimited paid time off.Paid parental leaveAnnual ResortPass credit - Our mission is to bring delight and relaxation to people around the world; including our employees! Access private beaches, deluxe saunas, awesome pools, and much more with your annual credit.