Mark Anthony Group
Manager, Shopper Marketing
Mark Anthony Group, Chicago, Illinois, United States, 60290
This role is responsible for driving the LRB portfolio’s shopper marketing activation initiatives that drives brand awareness, engagement, and sales. You will collaborate with the Sr. Manager – Digital, Media & PR, Ecommerce Manager, Agencies, and in-house Alcohol Shopper Marketing team to deliver Retailer and Field Sales focused programs, and over time become part of a larger shopper teams developing and introducing best-in-class tools and execution playbooks that support the Retailer and the Consumer.
Accountabilities:
Planning: develop & implement comprehensive shopper marketing programs & tactics aligned with overall business objectives.Management: Lead brand advocacy with Customers and Sales team that delivers on brand objectives. Partner with stakeholders & agencies, fostering a culture of creativity, collaboration, and excellence.Campaign Development: Create & execute best-in-class campaigns to amplify brand messages & drive engagementCollaboration: with stakeholders (Sales, CoE, FP&A, etc) for alignment & integrationBudget Management: Manage budget effectively & efficiently, ensuring maximum ROI for all campaigns and initiatives.Data Analysis & Reporting: Utilize data to measure campaign effectiveness and identify opportunities for optimization.Retailer & Distributor Relationships: Build & maintain impactful relationships to secure merchandising opportunities.Trend Analysis: Stay abreast of industry trends, competitor activities, and shopper behavior to inform marketing strategies.Key Metrics & Financial Targets:
Volume, SalesDisplay & POS Quantity implementedVolume Lift on DisplayBrand HealthCustomer EngagementOwn:
Evaluate, Align, Develop, and Execute National & Regional plans across the Shopper Marketing functionInfluence:
Field Marketing & Trade Marketing Initiatives (Equity POS, Templates, Elements)Veto:
Local shopper programs & local POSCritical Relationships:
Commercialization (Field Sales & Operations, Global Center of Excellence, Finance & Compliance)US LRB Brand Commercialization Team; US LRB E-Commerce Team, Global Brand Management Center of Excellence; National & Regional Marketing TeamAgency Partners (existing & new)Sales deliverablesSales & marketing leaders in creating a best-in-class shopper functionSkills Needed To Be Successful:
Bachelor’s Degree & 6+ years of progressive Shopper marketing and POS development experience in CPGStrong communication skills and ability to manage partners and stakeholders in a complex organizationConfident & Personality with ability to influence high performing teams (Sales, Leadership, CoE etc.)Hands-on, roll-up-your-sleeve individual with strong focus on execution & growth mindset.Negotiations and Project Management skills to develop, execute POS programs, Account Specific Programs and emerging Shopper engagement toolsExtraordinary Leadership Expectations:
Drives growth & outcomesTakes ownershipCollaborator, works well with othersTeam player, actively partakes in growing Mark Anthony’s culture
Accountabilities:
Planning: develop & implement comprehensive shopper marketing programs & tactics aligned with overall business objectives.Management: Lead brand advocacy with Customers and Sales team that delivers on brand objectives. Partner with stakeholders & agencies, fostering a culture of creativity, collaboration, and excellence.Campaign Development: Create & execute best-in-class campaigns to amplify brand messages & drive engagementCollaboration: with stakeholders (Sales, CoE, FP&A, etc) for alignment & integrationBudget Management: Manage budget effectively & efficiently, ensuring maximum ROI for all campaigns and initiatives.Data Analysis & Reporting: Utilize data to measure campaign effectiveness and identify opportunities for optimization.Retailer & Distributor Relationships: Build & maintain impactful relationships to secure merchandising opportunities.Trend Analysis: Stay abreast of industry trends, competitor activities, and shopper behavior to inform marketing strategies.Key Metrics & Financial Targets:
Volume, SalesDisplay & POS Quantity implementedVolume Lift on DisplayBrand HealthCustomer EngagementOwn:
Evaluate, Align, Develop, and Execute National & Regional plans across the Shopper Marketing functionInfluence:
Field Marketing & Trade Marketing Initiatives (Equity POS, Templates, Elements)Veto:
Local shopper programs & local POSCritical Relationships:
Commercialization (Field Sales & Operations, Global Center of Excellence, Finance & Compliance)US LRB Brand Commercialization Team; US LRB E-Commerce Team, Global Brand Management Center of Excellence; National & Regional Marketing TeamAgency Partners (existing & new)Sales deliverablesSales & marketing leaders in creating a best-in-class shopper functionSkills Needed To Be Successful:
Bachelor’s Degree & 6+ years of progressive Shopper marketing and POS development experience in CPGStrong communication skills and ability to manage partners and stakeholders in a complex organizationConfident & Personality with ability to influence high performing teams (Sales, Leadership, CoE etc.)Hands-on, roll-up-your-sleeve individual with strong focus on execution & growth mindset.Negotiations and Project Management skills to develop, execute POS programs, Account Specific Programs and emerging Shopper engagement toolsExtraordinary Leadership Expectations:
Drives growth & outcomesTakes ownershipCollaborator, works well with othersTeam player, actively partakes in growing Mark Anthony’s culture