Kemin Industries
Senior Marketing Manager - Branding & Marcom
Kemin Industries, Des Moines, Iowa, United States, 50319
Overview
Kemin Industriesis searching for aSenior Marketing Managerto focus on branding and communications for our Global Strategic Portfolios (“GSP”). The Senior Marketing Manager - branding & Communications will lead the overall brand experience and lead generation marketing activities for the three GSP platforms including Intestinal Health, Enzymes and Encapsulation Technologies. This role will support selected products and portfolios with strategic priorities through the development and execution of integrated marketing campaigns including content creation, marketing collaterals, digital & social marketing, tradeshows and events in collaboration with GSP teams, Worldwide Marketing teams and BU commercial teams.
We Are Kemin
We are visionaries who see things differently and are inspired by the world around us.
We have been dedicated to using applied science to improve the quality of life for over half a century.
We are a global ingredient manufacturer that strives to sustainably transform the quality of life every day for 80 percent of the world with its products and services.
For over half a century, Kemin has been dedicated to using applied science to address industry challenges and offer product solutions to customers in more than 120 countries. Kemin provides ingredients to feed a growing population with its commitment to the quality, safety and efficacy of food, feed and health-related products to customers around the world .
Established in 1961, Kemin is a privately held, family-owned-and-operated company with more than 3000 global employees and operations in 90 countries, including manufacturing facilities in Belgium, Brazil, China, India, Italy, Russia, San Marino, Singapore, South Africa and the United States.
Responsibilities
As the Senior Marketing Manager for Branding & Communications, your responsibilities will include:
Work closely with GSP teams and BU marketing teams to create and build a unified global branding and communication strategy across industries, BUs and regions.
Effectively manage project budget allocated for global product launches, work with agency partners and BU marketing teams to successfully lead and implement a global integrated marketing communication plan, with a specific focus on priority markets for both online and offline go-to-market channels.
Develop, execute, and oversee the management of product and program campaigns and marketing collaterals to drive increases in brand awareness, share of voice, website traffic, lead generation and market share for three GSP platforms
Collaborate closely with cross-BU and regional teams to develop, adapt and manage a wide range of marketing collaterals and assets for three GSP platforms in accordance with global brand guidelines. These will include marketing materials such as presentations, brochures, videos, website and social marketing contents etc.
Qualifications
Bachelor’s Degree in Marketing, Communications, Digital Marketing or related field.
Certification or diploma in digital marketing is a plus.
10 -15 years of experience in marketing communication and digital marketing in a B2B environment.
Experience in product management or business development is a plus.
Excellent organizational skills and project management skills with the ability to set priorities and manage multiple projects efficiently.
Excellent verbal and written communication skills, problem solving, and critical mindset.
Strong cross functional team, leadership and interpersonal skills to be able to work effectively in a diverse and multi-cultural team environment.
Good writing and presentation skills
Leadership presence with the ability to engage and influence key stakeholders across the enterprise
Understanding of cultural diversity and international experience highly desired.
A high degree of personal motivation, a desire to make an immediate contribution and a sense of urgency.
Demonstrated integrity and honesty in all aspects.
Must have a solid understanding and adherence to the Servant Leadership philosophy.
What’s in it for you:
At Kemin we are passionate about people and animals, you will become part of the Kemin Family where we live and work by our TiPSS value and where our people are central. We offer yo u:
A challenging opportunity in a global setting, where you will be at the helm of the marketing & communication strategy of the global strategic portfolio
A competitive financial package-
Salary
Bonus opportunity
Company car
Insurance (Health - Life Insurance - Travel - Pension)
Meal Vouchers
Continued learning opportunities- At Kemin we were compelled by curiosity , we offer our employees the possibility to develop themself on a personal and profession level :
T uition reimbursement
Linkedin Learning
Corporate University with online and in person training;
#LI-VH1
LocationBE-VAN-Herentals | BE-Herentals | US-IA-Des Moines
Posted Date3 weeks ago(6/26/2024 3:02 AM)
Job ID 2024-10241
Positions 1Category Marketing
Position Type Regular Full-Time
Kemin Industriesis searching for aSenior Marketing Managerto focus on branding and communications for our Global Strategic Portfolios (“GSP”). The Senior Marketing Manager - branding & Communications will lead the overall brand experience and lead generation marketing activities for the three GSP platforms including Intestinal Health, Enzymes and Encapsulation Technologies. This role will support selected products and portfolios with strategic priorities through the development and execution of integrated marketing campaigns including content creation, marketing collaterals, digital & social marketing, tradeshows and events in collaboration with GSP teams, Worldwide Marketing teams and BU commercial teams.
We Are Kemin
We are visionaries who see things differently and are inspired by the world around us.
We have been dedicated to using applied science to improve the quality of life for over half a century.
We are a global ingredient manufacturer that strives to sustainably transform the quality of life every day for 80 percent of the world with its products and services.
For over half a century, Kemin has been dedicated to using applied science to address industry challenges and offer product solutions to customers in more than 120 countries. Kemin provides ingredients to feed a growing population with its commitment to the quality, safety and efficacy of food, feed and health-related products to customers around the world .
Established in 1961, Kemin is a privately held, family-owned-and-operated company with more than 3000 global employees and operations in 90 countries, including manufacturing facilities in Belgium, Brazil, China, India, Italy, Russia, San Marino, Singapore, South Africa and the United States.
Responsibilities
As the Senior Marketing Manager for Branding & Communications, your responsibilities will include:
Work closely with GSP teams and BU marketing teams to create and build a unified global branding and communication strategy across industries, BUs and regions.
Effectively manage project budget allocated for global product launches, work with agency partners and BU marketing teams to successfully lead and implement a global integrated marketing communication plan, with a specific focus on priority markets for both online and offline go-to-market channels.
Develop, execute, and oversee the management of product and program campaigns and marketing collaterals to drive increases in brand awareness, share of voice, website traffic, lead generation and market share for three GSP platforms
Collaborate closely with cross-BU and regional teams to develop, adapt and manage a wide range of marketing collaterals and assets for three GSP platforms in accordance with global brand guidelines. These will include marketing materials such as presentations, brochures, videos, website and social marketing contents etc.
Qualifications
Bachelor’s Degree in Marketing, Communications, Digital Marketing or related field.
Certification or diploma in digital marketing is a plus.
10 -15 years of experience in marketing communication and digital marketing in a B2B environment.
Experience in product management or business development is a plus.
Excellent organizational skills and project management skills with the ability to set priorities and manage multiple projects efficiently.
Excellent verbal and written communication skills, problem solving, and critical mindset.
Strong cross functional team, leadership and interpersonal skills to be able to work effectively in a diverse and multi-cultural team environment.
Good writing and presentation skills
Leadership presence with the ability to engage and influence key stakeholders across the enterprise
Understanding of cultural diversity and international experience highly desired.
A high degree of personal motivation, a desire to make an immediate contribution and a sense of urgency.
Demonstrated integrity and honesty in all aspects.
Must have a solid understanding and adherence to the Servant Leadership philosophy.
What’s in it for you:
At Kemin we are passionate about people and animals, you will become part of the Kemin Family where we live and work by our TiPSS value and where our people are central. We offer yo u:
A challenging opportunity in a global setting, where you will be at the helm of the marketing & communication strategy of the global strategic portfolio
A competitive financial package-
Salary
Bonus opportunity
Company car
Insurance (Health - Life Insurance - Travel - Pension)
Meal Vouchers
Continued learning opportunities- At Kemin we were compelled by curiosity , we offer our employees the possibility to develop themself on a personal and profession level :
T uition reimbursement
Linkedin Learning
Corporate University with online and in person training;
#LI-VH1
LocationBE-VAN-Herentals | BE-Herentals | US-IA-Des Moines
Posted Date3 weeks ago(6/26/2024 3:02 AM)
Job ID 2024-10241
Positions 1Category Marketing
Position Type Regular Full-Time