Navy Federal Credit Union
Product Strategist I/II (Product Marketing Analyst)
Navy Federal Credit Union, Vienna, Virginia, United States, 22184
Overview
To assist business unit management in developing and executing action plans, department policies, standards, and processes that focus on strategic, financial, and member service goals. Work with internal and external stakeholders to plan, deploy, and measure the effectiveness of marketing campaigns. Monitor and anticipate industry shift to ensure business units products and services remain well positioned among their competitive sets. Evaluate the portfolio to identify opportunities to improve Navy Federal programs, products, and services. Apply broad functional knowledge and expertise to improve the performance of product campaigns and initiatives. Maintain an understanding and working knowledge of the functions, processes, and systems of the other cognizant business units. Work on complex issues requiring knowledge of organizational objectives and competing priorities.
Responsibilities
Serve as a subject matter expert regarding Savings product functions and members’ communication regarding the product suite
Strategize ideas for campaigns and collaborate with Marketing counterparts to execute them – champion brand and develop product positioning, value proposition, and go-to-market strategy for specific products and service offerings
Monitor the performance of promotional campaigns and initiatives to provide recommendations to enhance campaign effectiveness and better business outcomes
Perform analyses of members’ saving habits to generate insights and assist the development of strategies to expand the portfolio, drive retention, and continuously improve member experience
Conduct test and learn experiments to optimize campaign efficiency
Perform market research to highlight trends and identify opportunities to enhance member experience and business results
Build relationships with key corporate stakeholders (Marketing, Contact Center, Branch, etc) and act as the face of Savings product strategy & marketing to advocate, educate, and drive product take-up and enhance members’ engagement through promotional and educational campaigns
Participate in marketing projects with guidance from senior staff and/or management
Serve on teams and task groups for projects/initiatives within the business unit &/or across the organization
Perform other duties as assigned
Qualifications
Bachelor's degree in Marketing, Program Management, Business, Finance
Experience in developing and executing marketing campaigns
Effective verbal and written communication skills
Effective skill to influence, negotiate and persuade to reach agreeable exchange and positive outcomes
Self-starter with creative problem-solving skills and can-do attitude
Experience in collaborating across organizational boundaries and building partnerships across various functions
Advanced skill in building strategic and execution-focused plans and alliances with partner leadership
Experience in leading large projects/initiatives which have business risks and impacts
Effective skill interacting with staff, management, vendors and members diplomatically and tactfully
Knowledge of banking/financial industry trends, products and services
Knowledge of products, services, processes, requirements, and systems related to the business unit
Knowledge of state and Federal laws; industry regulations, principles, and practices; and company policies that govern the business unit’s products/services
Demonstrated track record of managing multiple initiatives and meeting changing requirements and priorities to accomplish objective
Effective skill in the use of PCs and related software packages
Ability to synthesize results of analyses, develop and make recommendations and presents results to solve unique and complex problems
Desired Qualification(s)
Advanced knowledge of NCUA regulations that govern the activities, products and services of the business unit
Advanced knowledge of Navy Federal's functions, philosophy, operations and organizational objectives
Experience in working with leadership and management in diverse and complex operational environments
Hours: Monday - Friday, 8:00AM - 4:30PM
Locations: 820 Follin Lane, Vienna, VA 22180 | 5510 Heritage Oaks Drive, Pensacola, FL 32526 | 141 Security Drive, Winchester, VA 22602
About Us
You have goals, dreams, hobbies, and things you're passionate about—what's important to you is important to us. We're looking for people who not only want to do meaningful, challenging work, keep their skills sharp and move ahead, but who also take time for the things that matter to them—friends, family, and passions. And we're looking for team members who are passionate about our mission—making a difference in military members' and their families' lives. Together, we can make it happen. Don't take our word for it:
• Military Times 2022 Best for Vets Employers
• WayUp Top 100 Internship Programs
• Forbes® 2022 The Best Employers for New Grads
• Fortune Best Workplaces for Women
• Fortune 100 Best Companies to Work For®
• Computerworld® Best Places to Work in IT
• Ripplematch Campus Forward Award - Excellence in Early Career Hiring
• Fortune Best Place to Work for Financial and Insurance Services
Equal Employment Opportunity: Navy Federal values, celebrates, and enacts diversity in the workplace. Navy Federal takes affirmative action to employ and advance in employment qualified individuals with disabilities, disabled veterans, Armed Forces service medal veterans, recently separated veterans, and other protected veterans. EOE/AA/M/F/Veteran/Disability EOE/AA/M/F/Veteran/Disability
Disclaimers: Navy Federal reserves the right to fill this role at a higher/lower grade level based on business need. An assessment may be required to compete for this position. Job postings are subject to close early or extend out longer than the anticipated closing date at the hiring team’s discretion based on qualified applicant volume. Navy Federal Credit Union assesses market data to establish salary ranges that enable us to remain competitive. You are paid within the salary range, based on your experience, location and market position
Bank Secrecy Act: Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.
REQNUMBER: 17915
To assist business unit management in developing and executing action plans, department policies, standards, and processes that focus on strategic, financial, and member service goals. Work with internal and external stakeholders to plan, deploy, and measure the effectiveness of marketing campaigns. Monitor and anticipate industry shift to ensure business units products and services remain well positioned among their competitive sets. Evaluate the portfolio to identify opportunities to improve Navy Federal programs, products, and services. Apply broad functional knowledge and expertise to improve the performance of product campaigns and initiatives. Maintain an understanding and working knowledge of the functions, processes, and systems of the other cognizant business units. Work on complex issues requiring knowledge of organizational objectives and competing priorities.
Responsibilities
Serve as a subject matter expert regarding Savings product functions and members’ communication regarding the product suite
Strategize ideas for campaigns and collaborate with Marketing counterparts to execute them – champion brand and develop product positioning, value proposition, and go-to-market strategy for specific products and service offerings
Monitor the performance of promotional campaigns and initiatives to provide recommendations to enhance campaign effectiveness and better business outcomes
Perform analyses of members’ saving habits to generate insights and assist the development of strategies to expand the portfolio, drive retention, and continuously improve member experience
Conduct test and learn experiments to optimize campaign efficiency
Perform market research to highlight trends and identify opportunities to enhance member experience and business results
Build relationships with key corporate stakeholders (Marketing, Contact Center, Branch, etc) and act as the face of Savings product strategy & marketing to advocate, educate, and drive product take-up and enhance members’ engagement through promotional and educational campaigns
Participate in marketing projects with guidance from senior staff and/or management
Serve on teams and task groups for projects/initiatives within the business unit &/or across the organization
Perform other duties as assigned
Qualifications
Bachelor's degree in Marketing, Program Management, Business, Finance
Experience in developing and executing marketing campaigns
Effective verbal and written communication skills
Effective skill to influence, negotiate and persuade to reach agreeable exchange and positive outcomes
Self-starter with creative problem-solving skills and can-do attitude
Experience in collaborating across organizational boundaries and building partnerships across various functions
Advanced skill in building strategic and execution-focused plans and alliances with partner leadership
Experience in leading large projects/initiatives which have business risks and impacts
Effective skill interacting with staff, management, vendors and members diplomatically and tactfully
Knowledge of banking/financial industry trends, products and services
Knowledge of products, services, processes, requirements, and systems related to the business unit
Knowledge of state and Federal laws; industry regulations, principles, and practices; and company policies that govern the business unit’s products/services
Demonstrated track record of managing multiple initiatives and meeting changing requirements and priorities to accomplish objective
Effective skill in the use of PCs and related software packages
Ability to synthesize results of analyses, develop and make recommendations and presents results to solve unique and complex problems
Desired Qualification(s)
Advanced knowledge of NCUA regulations that govern the activities, products and services of the business unit
Advanced knowledge of Navy Federal's functions, philosophy, operations and organizational objectives
Experience in working with leadership and management in diverse and complex operational environments
Hours: Monday - Friday, 8:00AM - 4:30PM
Locations: 820 Follin Lane, Vienna, VA 22180 | 5510 Heritage Oaks Drive, Pensacola, FL 32526 | 141 Security Drive, Winchester, VA 22602
About Us
You have goals, dreams, hobbies, and things you're passionate about—what's important to you is important to us. We're looking for people who not only want to do meaningful, challenging work, keep their skills sharp and move ahead, but who also take time for the things that matter to them—friends, family, and passions. And we're looking for team members who are passionate about our mission—making a difference in military members' and their families' lives. Together, we can make it happen. Don't take our word for it:
• Military Times 2022 Best for Vets Employers
• WayUp Top 100 Internship Programs
• Forbes® 2022 The Best Employers for New Grads
• Fortune Best Workplaces for Women
• Fortune 100 Best Companies to Work For®
• Computerworld® Best Places to Work in IT
• Ripplematch Campus Forward Award - Excellence in Early Career Hiring
• Fortune Best Place to Work for Financial and Insurance Services
Equal Employment Opportunity: Navy Federal values, celebrates, and enacts diversity in the workplace. Navy Federal takes affirmative action to employ and advance in employment qualified individuals with disabilities, disabled veterans, Armed Forces service medal veterans, recently separated veterans, and other protected veterans. EOE/AA/M/F/Veteran/Disability EOE/AA/M/F/Veteran/Disability
Disclaimers: Navy Federal reserves the right to fill this role at a higher/lower grade level based on business need. An assessment may be required to compete for this position. Job postings are subject to close early or extend out longer than the anticipated closing date at the hiring team’s discretion based on qualified applicant volume. Navy Federal Credit Union assesses market data to establish salary ranges that enable us to remain competitive. You are paid within the salary range, based on your experience, location and market position
Bank Secrecy Act: Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.
REQNUMBER: 17915