DISH
Affiliate Marketing Lead
DISH, Littleton, Colorado, us, 80161
Company Summary
DISH, an EchoStar Company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products, and now we are building America’s First Smart Network™.Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Infinite, Boost Mobile, DISH Wireless, OnTech and GenMobile.Department Summary
Our Retail Wireless team, serving our Boost Infinite, Boost Mobile and Gen Mobile Brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a first-of-its-kind 5G network, a passion for change and the power to drive it, we’ll emerge as the nation’s fourth facilities-based wireless carrier and a disruptive force in the market at large.Job Duties and Responsibilities
We are seeking a strategic, innovative Affiliate Marketing Lead to project manage, develop, and execute affiliate campaign strategies that drive profitability and incremental growth across our lines of business. You will manage an affiliate agency, and work closely with cross-functional teams to identify affiliate offers and develop program extensions that will drive excitement among publishing partners.Key Responsibilities:In this role, you will:Identify affiliate partners who align with the company’s brand values and target audience, and support mid and low-funnel objectives; oversee external managed services team to recruit and onboard new affiliates; provide all necessary resources, guidelines, and support to effectively promote brand offeringsIdentify commission structure, incentives, and promotions that will nurture strong relationships with partners; conduct quarterly roundtable events with key partners to proactively address needs, offer guidance, and build rapportAnalyze the performance of affiliate campaigns on a daily, weekly, monthly, quarterly, and annual basis for measuring and reporting success; monitor KPIs including CPGA, CPA, incremental lift, CVRs, and CPCsCreate and distribute creative resources to support partner sales processes including banners, text links, promotional codes, etc.Maintain the brand’s compliance with industry regulations and ensure the integrity of brand affiliate programs; enforce ethical practices, monitor for fraudulent activities, and take necessary action to protect the brand’s reputation and the interests of both affiliates and customersStay abreast of industry trends, emerging technologies, and competitor strategies; introduce innovative marketing techniques to keep the company’s affiliate program ahead of the curve
Skills, Experience and Requirements
As a successful Affiliate Marketing Lead, you will have:Education and Experience:Bachelor’s degree in marketing, business, or related field OR equivalent in direct experienceMinimum of 5 years of experience in executing affiliate marketing programs, with a proven track record of developing and executing successful campaignsMinimum of 2 years experience in managing affiliate marketing platforms and/agencies, with a proven record of successful MoM improvement in acquisitions and CPGA efficienciesSkills and Qualifications:Excellent communication skills applied to building relationships, providing guidance, and resolving conflicts effectivelyStrong proficiency in data analysis to identify trends, optimize campaigns, and make informed decisions based on performance metricsMarketing and sales creativity applied to designing engaging contentProven ability to negotiate agreementsA high degree of proficiency with affiliate tracking platforms, reporting tools and marketing automation software is requiredProven ability to manage and grow affiliate programs for the DTC brandAbility to work independently and as part of a team, with a positive attitude and strong work ethicKnowledge of the retail wireless industry is a plus
Salary Ranges
Compensation: $72,350.00/Year - $103,400.00/YearBenefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits.The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.
DISH, an EchoStar Company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products, and now we are building America’s First Smart Network™.Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Infinite, Boost Mobile, DISH Wireless, OnTech and GenMobile.Department Summary
Our Retail Wireless team, serving our Boost Infinite, Boost Mobile and Gen Mobile Brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a first-of-its-kind 5G network, a passion for change and the power to drive it, we’ll emerge as the nation’s fourth facilities-based wireless carrier and a disruptive force in the market at large.Job Duties and Responsibilities
We are seeking a strategic, innovative Affiliate Marketing Lead to project manage, develop, and execute affiliate campaign strategies that drive profitability and incremental growth across our lines of business. You will manage an affiliate agency, and work closely with cross-functional teams to identify affiliate offers and develop program extensions that will drive excitement among publishing partners.Key Responsibilities:In this role, you will:Identify affiliate partners who align with the company’s brand values and target audience, and support mid and low-funnel objectives; oversee external managed services team to recruit and onboard new affiliates; provide all necessary resources, guidelines, and support to effectively promote brand offeringsIdentify commission structure, incentives, and promotions that will nurture strong relationships with partners; conduct quarterly roundtable events with key partners to proactively address needs, offer guidance, and build rapportAnalyze the performance of affiliate campaigns on a daily, weekly, monthly, quarterly, and annual basis for measuring and reporting success; monitor KPIs including CPGA, CPA, incremental lift, CVRs, and CPCsCreate and distribute creative resources to support partner sales processes including banners, text links, promotional codes, etc.Maintain the brand’s compliance with industry regulations and ensure the integrity of brand affiliate programs; enforce ethical practices, monitor for fraudulent activities, and take necessary action to protect the brand’s reputation and the interests of both affiliates and customersStay abreast of industry trends, emerging technologies, and competitor strategies; introduce innovative marketing techniques to keep the company’s affiliate program ahead of the curve
Skills, Experience and Requirements
As a successful Affiliate Marketing Lead, you will have:Education and Experience:Bachelor’s degree in marketing, business, or related field OR equivalent in direct experienceMinimum of 5 years of experience in executing affiliate marketing programs, with a proven track record of developing and executing successful campaignsMinimum of 2 years experience in managing affiliate marketing platforms and/agencies, with a proven record of successful MoM improvement in acquisitions and CPGA efficienciesSkills and Qualifications:Excellent communication skills applied to building relationships, providing guidance, and resolving conflicts effectivelyStrong proficiency in data analysis to identify trends, optimize campaigns, and make informed decisions based on performance metricsMarketing and sales creativity applied to designing engaging contentProven ability to negotiate agreementsA high degree of proficiency with affiliate tracking platforms, reporting tools and marketing automation software is requiredProven ability to manage and grow affiliate programs for the DTC brandAbility to work independently and as part of a team, with a positive attitude and strong work ethicKnowledge of the retail wireless industry is a plus
Salary Ranges
Compensation: $72,350.00/Year - $103,400.00/YearBenefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits.The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.