FCP Euro
Brand Marketing Manager
FCP Euro, Milford, Connecticut, United States, 06466
About FCP Euro:
FCP Euro is seeking a dynamic and experienced Brand Marketing Manager to join our team. As the Brand Marketing Manager, you will be responsible for developing and executing innovative marketing strategies to enhance brand awareness, drive customer engagement, and increase market share. This role will oversee the external-facing Marketing of FCP Euro via sponsorships/ partnerships, community, social media, and events. Working closely with the Digital Marketing, Creative, and Product teams this role will cultivate and execute high-level Marketing campaigns focused on driving sales and acquiring new customers.
FCP Euro is an online automotive parts retailer headquartered in Milford, Connecticut. FCP stands for "Foreign Car Parts," and we specialize in replacement parts for European vehicles. In the past 10 years, FCP Euro has earned a spot on the Inc. 5000 fastest-growing private companies list eight times. Customer service is deeply rooted in our core values. FCP Euro is a customer and technology company, and this unique blended culture has yielded outstanding results worthy of reward and recognition. We are devoted to developing and maintaining user-friendly and accurate automotive catalogs. We have an incredible enthusiasm for what we do, and we are always looking for ways to grow, learn, and improve.
Key Responsibilities:
Develop comprehensive brand and go-to-market strategies aligned with company goals and objectives
Define brand positioning, messaging, and identity to differentiate FCP Euro in the marketplace
Plan, execute, and optimize multi-channel marketing campaigns to promote brand awareness, product launches, and seasonal promotions
Collaborate with cross-functional teams including Creative, Digital, and Product to ensure cohesive brand messaging and look & feel across all channels
Oversee social media strategy and channels. Ensure content aligns with business goals,, resonates with the target audience, and drives brand affinity.
Oversee community engagement via events, clubs, and partnerships
Manage and execute FCP Euro’s presence at events, both internal and external
Identify and cultivate strategic partnerships with influencers, industry experts, and like-minded brands to expand brand reach and visibility. Negotiate partnership agreements and oversee activation to ensure alignment with brand values and objectives.
Market Research and Analysis: Conduct market research and analysis to identify emerging trends, consumer preferences, and competitive landscape. Utilize data-driven insights to inform marketing strategies and optimize campaign performance.
Brand Performance Tracking: Monitor and analyze key performance metrics including brand awareness, brand sentiment, and customer engagement. Develop regular reports and dashboards to track progress against KPIs and identify areas for improvement.
Qualifications:
Bachelor's degree in Marketing, Communications, or related field. Advanced degree or relevant certifications are a plus.
Minimum 5 years of experience in brand marketing or related roles, preferably within the automotive industry or e-commerce sector.
Proven track record of developing and executing successful brand marketing strategies that drive brand growth and customer engagement.
Passion for cars and automotive industry knowledge is highly desirable.
Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
Excellent communication skills with the ability to articulate ideas clearly and collaborate effectively with cross-functional teams.
Proficiency in marketing analytics tools and platforms to track and measure campaign performance.
Creative thinker with a passion for innovation and staying ahead of industry trends.
Enthusiastic, self-motivated, and adaptable team player with a positive attitude and a willingness to take on new challenges.
Compensation
This is an exempt salaried role with a base salary of $80,000 - $120,000 depending on experience, with a total compensation opportunity of $87,000 to $130,000 annually.
FCP Euro provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination or harassment of any kind on the basis of race, color, religion, sexual orientation, sex, gender identity or expression, national origin, cultural heritage, ancestry, political belief, age, marital status, family status, pregnancy, physical or mental disability, intellectual disability, learning disability, veteran status or any other characteristic protected by the law.
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FCP Euro is seeking a dynamic and experienced Brand Marketing Manager to join our team. As the Brand Marketing Manager, you will be responsible for developing and executing innovative marketing strategies to enhance brand awareness, drive customer engagement, and increase market share. This role will oversee the external-facing Marketing of FCP Euro via sponsorships/ partnerships, community, social media, and events. Working closely with the Digital Marketing, Creative, and Product teams this role will cultivate and execute high-level Marketing campaigns focused on driving sales and acquiring new customers.
FCP Euro is an online automotive parts retailer headquartered in Milford, Connecticut. FCP stands for "Foreign Car Parts," and we specialize in replacement parts for European vehicles. In the past 10 years, FCP Euro has earned a spot on the Inc. 5000 fastest-growing private companies list eight times. Customer service is deeply rooted in our core values. FCP Euro is a customer and technology company, and this unique blended culture has yielded outstanding results worthy of reward and recognition. We are devoted to developing and maintaining user-friendly and accurate automotive catalogs. We have an incredible enthusiasm for what we do, and we are always looking for ways to grow, learn, and improve.
Key Responsibilities:
Develop comprehensive brand and go-to-market strategies aligned with company goals and objectives
Define brand positioning, messaging, and identity to differentiate FCP Euro in the marketplace
Plan, execute, and optimize multi-channel marketing campaigns to promote brand awareness, product launches, and seasonal promotions
Collaborate with cross-functional teams including Creative, Digital, and Product to ensure cohesive brand messaging and look & feel across all channels
Oversee social media strategy and channels. Ensure content aligns with business goals,, resonates with the target audience, and drives brand affinity.
Oversee community engagement via events, clubs, and partnerships
Manage and execute FCP Euro’s presence at events, both internal and external
Identify and cultivate strategic partnerships with influencers, industry experts, and like-minded brands to expand brand reach and visibility. Negotiate partnership agreements and oversee activation to ensure alignment with brand values and objectives.
Market Research and Analysis: Conduct market research and analysis to identify emerging trends, consumer preferences, and competitive landscape. Utilize data-driven insights to inform marketing strategies and optimize campaign performance.
Brand Performance Tracking: Monitor and analyze key performance metrics including brand awareness, brand sentiment, and customer engagement. Develop regular reports and dashboards to track progress against KPIs and identify areas for improvement.
Qualifications:
Bachelor's degree in Marketing, Communications, or related field. Advanced degree or relevant certifications are a plus.
Minimum 5 years of experience in brand marketing or related roles, preferably within the automotive industry or e-commerce sector.
Proven track record of developing and executing successful brand marketing strategies that drive brand growth and customer engagement.
Passion for cars and automotive industry knowledge is highly desirable.
Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
Excellent communication skills with the ability to articulate ideas clearly and collaborate effectively with cross-functional teams.
Proficiency in marketing analytics tools and platforms to track and measure campaign performance.
Creative thinker with a passion for innovation and staying ahead of industry trends.
Enthusiastic, self-motivated, and adaptable team player with a positive attitude and a willingness to take on new challenges.
Compensation
This is an exempt salaried role with a base salary of $80,000 - $120,000 depending on experience, with a total compensation opportunity of $87,000 to $130,000 annually.
FCP Euro provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination or harassment of any kind on the basis of race, color, religion, sexual orientation, sex, gender identity or expression, national origin, cultural heritage, ancestry, political belief, age, marital status, family status, pregnancy, physical or mental disability, intellectual disability, learning disability, veteran status or any other characteristic protected by the law.
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