LanceSoft
Marketing Operations Manager
LanceSoft, Dallas, Texas, United States, 75215
Pay Rate Range: $40.00-$45.00/ hr based on experienceResponsibilities:• Own and tune custom lead scoring models in Market Manage MarTech stack and integrations between platforms• Represent Marketing interests within the Salesforce platform• Update lead routing and assignment across Commercial• Share ownership of integration between Market and Salesforce• Ensure tracking standards that account for marketing goals, drive media efficiencies, and enable advanced insights including site analytics, multi-touch attribution, cross-channel and multi-product buy flows ¢ Own the introduction and integration of new marketing technologies• Prepare tags and tracking enhancements for critical code releases - includes aligning with key partners, identify dependencies and requirements, performing regular quality checks, and advancing progress through privacy and architecture reviews• Learn, follow, and evangelize the specific procedures for campaign implementation when new technology or additional ad management systems are introduced
Required Qualifications:• 5+ years of marketing operations experience• 5+ years of systems support including integration buildouts through APIs, custom FTP calls, webhooks, etc.• Bachelor's degree in Computer Science, Wed Development, Management Information Systems or Software Engineering preferred• Comfortable with Custom Data Objects in Salesforce and Marketo• SQL experience a plus• 6+ years' combined experience with digital marketing and ad operations ecosystems - data collection, integration, activation across paid media and websites• Understanding of digital campaign processes including trafficking through an ad server, creating UTM parameters, and applying taxonomy to multiple ad accounts• Knowledge of common digital platforms (i.e., Salesforce, Adobe, Invoca) and publishers (i.e., Google, Facebook, TechTarget)• Technical ability with excellent communication skills - ability to translate complex requirements into relevant updates for a wide and varied audience
EEOWe are deeply committed to attracting talented team members in the US from all backgrounds regardless of race, age, gender, ethnicity, religion, sexual orientation, disability status, or nationality. However, at this time, we are not sponsoring any Visas.Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.Comments for Suppliers:
Required Qualifications:• 5+ years of marketing operations experience• 5+ years of systems support including integration buildouts through APIs, custom FTP calls, webhooks, etc.• Bachelor's degree in Computer Science, Wed Development, Management Information Systems or Software Engineering preferred• Comfortable with Custom Data Objects in Salesforce and Marketo• SQL experience a plus• 6+ years' combined experience with digital marketing and ad operations ecosystems - data collection, integration, activation across paid media and websites• Understanding of digital campaign processes including trafficking through an ad server, creating UTM parameters, and applying taxonomy to multiple ad accounts• Knowledge of common digital platforms (i.e., Salesforce, Adobe, Invoca) and publishers (i.e., Google, Facebook, TechTarget)• Technical ability with excellent communication skills - ability to translate complex requirements into relevant updates for a wide and varied audience
EEOWe are deeply committed to attracting talented team members in the US from all backgrounds regardless of race, age, gender, ethnicity, religion, sexual orientation, disability status, or nationality. However, at this time, we are not sponsoring any Visas.Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.Comments for Suppliers: