Senior Digital Marketing Manager

Our Opportunity

As the Senior Digital Marketing Manager for Snyk, you’ll be responsible for driving revenue growth by developing, executing, and monitoring comprehensive digital marketing campaigns to drive awareness and pipeline from new and existing customers through the buying cycle.

You’ll Spend Your Time:

Executing and Coordinating:

• Identifying high-impact digital marketing opportunities for brand awareness and pipeline generation within paid search and paid social.
• Overseeing the execution of paid social media advertising and paid search engine marketing campaigns aligned with campaign goals and audience targeting.

Cross-Functional Collaboration:

• Working with the Digital Advertising Lead, Demand Generation Managers, Design, MoPs, and Product Marketing team to translate campaign strategies into actionable digital tactics that drive business outcomes.

Data-Driven Analysis & Decision Making:

• Analyzing campaign performance data with an eye toward pipeline generation and funnel conversion, driving toward business revenue targets.
• Diving deep into channel performance, ad testing, and conversion funnels to steer campaigns and decide on future investments.
• Effectively managing and allocating global budgets to improve campaign efficiency, maximize ROI, and achieve marketing objectives.

What You’ll Need:

• 4+ years of experience in hands-on digital marketing. Experience coordinating or executing digital programs, for example:
• Social media ads (LinkedIn, Facebook, X, Reddit, Quora)
• SEM marketing (display, search, SEO is a plus)
• Publisher
• Demonstrable success in planning and executing multi-channel marketing campaigns, especially within paid search and paid social.
• Ability to handle multiple tasks in a fast-paced environment under tight deadlines
• Strong analytical skills and are comfortable leveraging Salesforce, Marketo, Looker, and Google Analytics 4 for analysis and reporting.
• Demonstrable success in planning and executing multi-channel marketing campaigns, especially within paid search and paid social.
• Ability to handle multiple tasks in a fast-paced environment under tight deadlines.
• Strong analytical skills and comfort leveraging Salesforce, Marketo, Looker, and Google Analytics 4 for analysis and reporting.
• Demonstrated ability to apply business knowledge to marketing problems. Strategic marketer who is intellectually curious, proactive, and collaborative.

We’d be Lucky if You:

• Have experience in Cyber Security B2B marketing.
• Are skilled in SEO.
• Have a background in publisher marketing.
• Have experience working in a fast-paced startup environment, where adaptability and creativity are highly valued.
  
  

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