KREWE
Art Director
KREWE, New York, New York, us, 10261
KREWE is an independent, high-fashion eyewear company inspired by the creativity and spirit of New Orleans, our hometown. Since launching in 2013, the brand has continued to grow and evolve with an extensive offering of unique, hand-crafted sun and optical frames designed in New Orleans and crafted with the utmost attention to detail. In addition to 4 brick & mortar locations, 12 “Tiny House” concept stores, and a robust ecommerce business, the brand is also available at many notable independent and major retailers such as Bloomingdales, Neiman Marcus, Nordstrom, and Shopbop.
KREWE’s unique approach to eyewear has created a cult-following amongst consumers and influencers alike. Our frames have appeared in publications from GQ to VOGUE and on celebrities such as Beyonce, Gigi Hadid, Meghan Markle, Kris Jenner, Hailey Bieber, and Scott Disick, among others.
The Art Director will play a pivotal role in helping to shape the visual identity and creative direction of the KREWE brand. The ideal candidate has an exceptional track record of developing exceptional creative across the entire marketing funnel, as well as robust experience leading, growing, and inspiring a team of creatives.
This individual will oversee photography, video, digital assets, social media, print and OOH, and 360 cross-channel campaign marketing. This role will report directly to the VP of Brand Marketing and partner closely on ideating, concepting, and executing creative campaigns & marketing across all channels. You will work in a fast-paced, creative environment that offers an opportunity to be part of building a rapidly growing brand. This role will be based at KREWE’s secondary headquarters in NYC, with regular travel to our New Orleans, LA headquarters.
Key Responsibilities
Design, concept, and direct top quality visual design for photography, video, digital content, social, and cross-channel collaborations
Partner with the VP of Brand Marketing to set and execute KREWE’s creative strategy
Manage, inspire and develop a creative team (designers, photographers, photo editors, copywriter)
Set our visual & creative standards as a brand and meticulously oversee their execution across all channels and outputs
Produce work that hits deadlines, elevates our brand presence, and positions our channels to meet revenue targets
Partner with team Project Manager to create schedules and processes that position the creative team to meet deadlines & deliverables with success
Present creative concepts to KREWE’s Founder & Creative Director
Drive creative excellence on every piece of work, big or small
Qualifications
A degree in Visual, Web, Photography or Graphic Design and/or equivalent experience
6+ years of digital design experience, preferably in retail brands
Portfolio of creative work showcasing exceptional creative and conceptual ideas
Strong leadership skills with exceptional communication
Proficient in Adobe Creative Suite
Expertise in typography, photography, and videography
Deep knowledge and expertise of best practices across all media types
Idea-first creative approach with the ability to apply a strategic, results-oriented lens to creative
Knowledge of all social channels
Knowledge of After Effects is a plus
Knowledge of responsive design is a plus
A demonstrated record of bringing new, innovative ideas to fruition
Ability to work quickly while juggling and prioritizing multiple competing tasks
A true team player, willing to roll up their sleeves to get a job done
Meticulous attention to detail and works well within tight deadlines
Ability to provide feedback, coaching and guidance to enhance others’ skill development, including mentorships.
Ability to take on stretch into leading project work.
Salary range: $140-150,000
Benefits and Perks:
A competitive salary commensurate with experience
Group health plans: health, vision and dental insurance
Welfare benefits: life, ad&d, supplemental voluntary coverage
FSA Plan & HSA Program
401(K) Investment Options
Adoption Assistance, EAP, Commuter Benefits
Paid Parental Leave
Quarterly Cultural Spend
Ongoing Training & Development, an Educational Allowance
10 paid holidays & Paid Time Off accrual
KREWE employee frame discount (of course!)
Diversity & Inclusion:
KREWE believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are proud to provide equal employment opportunities (EEO) to all employees and applicants without discrimination or retaliation because of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, gender expression, veteran status, pregnancy or any other protected characteristic as established by applicable local, state, or federal law.
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KREWE’s unique approach to eyewear has created a cult-following amongst consumers and influencers alike. Our frames have appeared in publications from GQ to VOGUE and on celebrities such as Beyonce, Gigi Hadid, Meghan Markle, Kris Jenner, Hailey Bieber, and Scott Disick, among others.
The Art Director will play a pivotal role in helping to shape the visual identity and creative direction of the KREWE brand. The ideal candidate has an exceptional track record of developing exceptional creative across the entire marketing funnel, as well as robust experience leading, growing, and inspiring a team of creatives.
This individual will oversee photography, video, digital assets, social media, print and OOH, and 360 cross-channel campaign marketing. This role will report directly to the VP of Brand Marketing and partner closely on ideating, concepting, and executing creative campaigns & marketing across all channels. You will work in a fast-paced, creative environment that offers an opportunity to be part of building a rapidly growing brand. This role will be based at KREWE’s secondary headquarters in NYC, with regular travel to our New Orleans, LA headquarters.
Key Responsibilities
Design, concept, and direct top quality visual design for photography, video, digital content, social, and cross-channel collaborations
Partner with the VP of Brand Marketing to set and execute KREWE’s creative strategy
Manage, inspire and develop a creative team (designers, photographers, photo editors, copywriter)
Set our visual & creative standards as a brand and meticulously oversee their execution across all channels and outputs
Produce work that hits deadlines, elevates our brand presence, and positions our channels to meet revenue targets
Partner with team Project Manager to create schedules and processes that position the creative team to meet deadlines & deliverables with success
Present creative concepts to KREWE’s Founder & Creative Director
Drive creative excellence on every piece of work, big or small
Qualifications
A degree in Visual, Web, Photography or Graphic Design and/or equivalent experience
6+ years of digital design experience, preferably in retail brands
Portfolio of creative work showcasing exceptional creative and conceptual ideas
Strong leadership skills with exceptional communication
Proficient in Adobe Creative Suite
Expertise in typography, photography, and videography
Deep knowledge and expertise of best practices across all media types
Idea-first creative approach with the ability to apply a strategic, results-oriented lens to creative
Knowledge of all social channels
Knowledge of After Effects is a plus
Knowledge of responsive design is a plus
A demonstrated record of bringing new, innovative ideas to fruition
Ability to work quickly while juggling and prioritizing multiple competing tasks
A true team player, willing to roll up their sleeves to get a job done
Meticulous attention to detail and works well within tight deadlines
Ability to provide feedback, coaching and guidance to enhance others’ skill development, including mentorships.
Ability to take on stretch into leading project work.
Salary range: $140-150,000
Benefits and Perks:
A competitive salary commensurate with experience
Group health plans: health, vision and dental insurance
Welfare benefits: life, ad&d, supplemental voluntary coverage
FSA Plan & HSA Program
401(K) Investment Options
Adoption Assistance, EAP, Commuter Benefits
Paid Parental Leave
Quarterly Cultural Spend
Ongoing Training & Development, an Educational Allowance
10 paid holidays & Paid Time Off accrual
KREWE employee frame discount (of course!)
Diversity & Inclusion:
KREWE believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are proud to provide equal employment opportunities (EEO) to all employees and applicants without discrimination or retaliation because of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, gender expression, veteran status, pregnancy or any other protected characteristic as established by applicable local, state, or federal law.
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