Evoke
Senior Media Specialist
Evoke, Phila, Pennsylvania, United States, 19117
SENIOR MEDIA SPECIALIST
At Inizio Evoke, we come together-to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human.In the journey of your life, your career should make a difference.
JOB SUMMARYThe Senior Media Specialist assists his/her manager and account leads on research and development of strategicmedia and communications plans and demonstrates knowledge and comfort implementing broad mediaoutreach practices on behalf of clients' business. Typically, the Senior Media Specialist:Supports 5-7 client/project teamsTypically has 2-5 years' relevant experienceManages assigned projects with moderate supervisionReports to the (Senior) Media Manager or Director
KEY RESPONSIBILITIESClient PartnershipAssists in researching and developing portions of communications plans in cooperation with manager/account lead
Assists manager/director with development of media POAs for accountsDemonstrates comfort with media outreach practices; serves as liaison between clients and the media (print, radio, broadcast and online)
Begins to conduct media trainings with oversightProactively pitches stories and manages all aspects of securing a placement (spokesperson coordination, etc.)Manages an ongoing editorial calendar to ensure consistency and efficiency of messagingWrites quality media materials (media alerts, pitch notes) with moderate input/oversight required from account team/supervisor
Leverages traditional listening tools to monitor disease category and/or brand conversations and report key insights along with media implications
Understands the account goals and strategy, speaking confidently with clients when appropriateDemonstrates ability to manage and address challenges utilizing knowledge and creativity to do so effectivelyIs flexible and efficient at multi-tasking and successfully assesses priorities with minimal input from manager/ director
Proactively tracks on overall project timing to meet client expectations and ensure deadlines are metEstablishes relationships with clients at appropriate levels
Business Development & OperationsContributes to new business process by conducting research, participating in brainstorms and supporting development of pitches/presentations
Exhibits an eagerness to develop knowledge about the communications field, client space and healthcare industry
Demonstrates ability to understand budgets and adhere to client and agency financial and administrative procedures
Demonstrates knowledge of web-based research tools, i.e., Cision, QuidSubscribes to journal TOCs and works with manager to flag anything pertinent
Leadership & TeamworkFosters strong relationships by building trust and acting as a valuable resource; demonstrates teamwork across the account team
Shows ability to manage individual projects and can serve as the main media contact to account team; knows when to ask for support/input from manager/director
Demonstrates flexibility in working across teams, able to adapt to project needs, different team working styles, etc.
Is approachable and open-minded to constructive feedback, requiring minimal guidance on tasks of increasing complexity
Provides guidance and education to team members and junior staffActively supports company values and an inclusive cultureDemonstrates a sense of ownership and accountability for all projects
Effective CommunicationPossesses strong verbal and written communication skills both internally and externally, demonstrating the highest standards of performance in all communications
Demonstrates strong attention to detail with minimal oversight required from supervisor, instills this quality in review of account deliverables
Is solution-oriented, resolves questions and problems, and seeks counsel when appropriateComes prepared to internal and external meetings and takes lead on discussing areas of responsibility
QualificationsBachelor's Degree in Communications, Public Relations, Journalism, English, Marketing or a related field2-5 years' communications experience; experience in media relations a mustKnowledge of the pharmaceutical regulatory process and how it impacts communication with the media preferredStrong sense of team and high performance standardsOrganizational skills with the ability to manage multiple projects on timeEstablished contacts with reporters and has secured coverage/interviews for clientsStrong working knowledge of web-based tools, such as Cision, Quid and Microsoft Office (Word, Excel and
PowerPoint)Strong interpersonal skills with the ability to build cross functional relationshipsInnovative thinker and creative problem solverShows an entrepreneurial spiritStrong attention to detailPossesses strong organizational and follow-up skillsSuperb internal and external communication skills (verbal, written, listening)Possesses strong time management skill, able to balance multiple prioritiesSolid research skillsPassionate about improving lives through innovations in health
Don't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.
At Inizio Evoke, we come together-to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human.In the journey of your life, your career should make a difference.
JOB SUMMARYThe Senior Media Specialist assists his/her manager and account leads on research and development of strategicmedia and communications plans and demonstrates knowledge and comfort implementing broad mediaoutreach practices on behalf of clients' business. Typically, the Senior Media Specialist:Supports 5-7 client/project teamsTypically has 2-5 years' relevant experienceManages assigned projects with moderate supervisionReports to the (Senior) Media Manager or Director
KEY RESPONSIBILITIESClient PartnershipAssists in researching and developing portions of communications plans in cooperation with manager/account lead
Assists manager/director with development of media POAs for accountsDemonstrates comfort with media outreach practices; serves as liaison between clients and the media (print, radio, broadcast and online)
Begins to conduct media trainings with oversightProactively pitches stories and manages all aspects of securing a placement (spokesperson coordination, etc.)Manages an ongoing editorial calendar to ensure consistency and efficiency of messagingWrites quality media materials (media alerts, pitch notes) with moderate input/oversight required from account team/supervisor
Leverages traditional listening tools to monitor disease category and/or brand conversations and report key insights along with media implications
Understands the account goals and strategy, speaking confidently with clients when appropriateDemonstrates ability to manage and address challenges utilizing knowledge and creativity to do so effectivelyIs flexible and efficient at multi-tasking and successfully assesses priorities with minimal input from manager/ director
Proactively tracks on overall project timing to meet client expectations and ensure deadlines are metEstablishes relationships with clients at appropriate levels
Business Development & OperationsContributes to new business process by conducting research, participating in brainstorms and supporting development of pitches/presentations
Exhibits an eagerness to develop knowledge about the communications field, client space and healthcare industry
Demonstrates ability to understand budgets and adhere to client and agency financial and administrative procedures
Demonstrates knowledge of web-based research tools, i.e., Cision, QuidSubscribes to journal TOCs and works with manager to flag anything pertinent
Leadership & TeamworkFosters strong relationships by building trust and acting as a valuable resource; demonstrates teamwork across the account team
Shows ability to manage individual projects and can serve as the main media contact to account team; knows when to ask for support/input from manager/director
Demonstrates flexibility in working across teams, able to adapt to project needs, different team working styles, etc.
Is approachable and open-minded to constructive feedback, requiring minimal guidance on tasks of increasing complexity
Provides guidance and education to team members and junior staffActively supports company values and an inclusive cultureDemonstrates a sense of ownership and accountability for all projects
Effective CommunicationPossesses strong verbal and written communication skills both internally and externally, demonstrating the highest standards of performance in all communications
Demonstrates strong attention to detail with minimal oversight required from supervisor, instills this quality in review of account deliverables
Is solution-oriented, resolves questions and problems, and seeks counsel when appropriateComes prepared to internal and external meetings and takes lead on discussing areas of responsibility
QualificationsBachelor's Degree in Communications, Public Relations, Journalism, English, Marketing or a related field2-5 years' communications experience; experience in media relations a mustKnowledge of the pharmaceutical regulatory process and how it impacts communication with the media preferredStrong sense of team and high performance standardsOrganizational skills with the ability to manage multiple projects on timeEstablished contacts with reporters and has secured coverage/interviews for clientsStrong working knowledge of web-based tools, such as Cision, Quid and Microsoft Office (Word, Excel and
PowerPoint)Strong interpersonal skills with the ability to build cross functional relationshipsInnovative thinker and creative problem solverShows an entrepreneurial spiritStrong attention to detailPossesses strong organizational and follow-up skillsSuperb internal and external communication skills (verbal, written, listening)Possesses strong time management skill, able to balance multiple prioritiesSolid research skillsPassionate about improving lives through innovations in health
Don't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.