PUMA Gruppe
Head of Retention Marketing Marketing Somerville, United States of America
PUMA Gruppe, Somerville, Massachusetts, us, 02145
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
Do you have the right skills and experience for this role Read on to find out, and make your application.Your Talent
10+ years of digital marketing experience, in a retail setting or related industryBachelor’s Degree in Marketing, Communications or related fieldEmail, SMS & Mobile APP experience a must, with broad understanding of performance marketing channelsProven experience in designing and managing complex consumer journeys that integrate across channelsDemonstrated excellence in leading CRM across multiple communication and data platformsAbility to manage both technical and business requirements to drive objectives and capabilities.Loyalty program experience a plusDemonstrated experience with consumer segmentation decisioning and audience analysisFashion/Lifestyle/Footwear retail/brand experience considered a plus.Ability to think big picture and manage day-to-day projects concurrentlyAnalytical thought leadership with strong financial and business acumenAbility to take complex data and detail and present executive summaries and recommendations.Comfort presenting to all levels of management.Strong written, oral and presentation skills.Attention to detail and QA capabilitiesData and technology backgroundYour Mission
Lead, manage and motivate a high performing retention team responsible for email, Mobile, and SMS channels including overall execution of our communications platform for eCommerce and stores.Develop and execute strategies to maximize traffic and revenue through retention and promotional marketing initiatives.Develop and orchestrate journeys leveraging automation across our site and marketing channels to optimize engagement and improve retentionDirect responsibility for our customer retention and reactivation tacticsPlan, coordinate, and execute SMS campaigns from conception to completion, including message creation, scheduling, and segmentation.Responsible for overseeing our CRM program by leading and growing the channelExplicit focus on CRM by leveraging our consumer data and improve our tech stack to drive best in class CRM capabilitiesManage the optimization of our CRM program while building strong user knowledge of the tool and its core competencies to drive engagement.Obsess about and utilize consumer, site and commercial data to develop consumer segments, engagement strategies and new business opportunitiesLead the development and advancement of automation and personalization through development of a robust consumer journey strategy.Lead our retention agency relationships by developing and managing scope, ensuring delivery, assessing tool and capabilities to maximizeBuild a budget and forecasts to support annual and seasonal plans to deliver our sales and financial, customer and channel targetsDevelop and maintain detailed channel and campaign performance reporting. Set benchmarks and standardized reporting for performance analysis, future recommendations and optimizations.Conduct analysis on competition, consumer behavior and business trends and present new opportunities.Be the channel expert, monitor industry trends and identify new strategies, vendors, tools to further develop and improve our retention marketing channelPUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.PUMA supports over 21,000 employees across 51 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.The large running presence in Boston drives our passion to be to the Fastest Sports Brand in the World.PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!
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Do you have the right skills and experience for this role Read on to find out, and make your application.Your Talent
10+ years of digital marketing experience, in a retail setting or related industryBachelor’s Degree in Marketing, Communications or related fieldEmail, SMS & Mobile APP experience a must, with broad understanding of performance marketing channelsProven experience in designing and managing complex consumer journeys that integrate across channelsDemonstrated excellence in leading CRM across multiple communication and data platformsAbility to manage both technical and business requirements to drive objectives and capabilities.Loyalty program experience a plusDemonstrated experience with consumer segmentation decisioning and audience analysisFashion/Lifestyle/Footwear retail/brand experience considered a plus.Ability to think big picture and manage day-to-day projects concurrentlyAnalytical thought leadership with strong financial and business acumenAbility to take complex data and detail and present executive summaries and recommendations.Comfort presenting to all levels of management.Strong written, oral and presentation skills.Attention to detail and QA capabilitiesData and technology backgroundYour Mission
Lead, manage and motivate a high performing retention team responsible for email, Mobile, and SMS channels including overall execution of our communications platform for eCommerce and stores.Develop and execute strategies to maximize traffic and revenue through retention and promotional marketing initiatives.Develop and orchestrate journeys leveraging automation across our site and marketing channels to optimize engagement and improve retentionDirect responsibility for our customer retention and reactivation tacticsPlan, coordinate, and execute SMS campaigns from conception to completion, including message creation, scheduling, and segmentation.Responsible for overseeing our CRM program by leading and growing the channelExplicit focus on CRM by leveraging our consumer data and improve our tech stack to drive best in class CRM capabilitiesManage the optimization of our CRM program while building strong user knowledge of the tool and its core competencies to drive engagement.Obsess about and utilize consumer, site and commercial data to develop consumer segments, engagement strategies and new business opportunitiesLead the development and advancement of automation and personalization through development of a robust consumer journey strategy.Lead our retention agency relationships by developing and managing scope, ensuring delivery, assessing tool and capabilities to maximizeBuild a budget and forecasts to support annual and seasonal plans to deliver our sales and financial, customer and channel targetsDevelop and maintain detailed channel and campaign performance reporting. Set benchmarks and standardized reporting for performance analysis, future recommendations and optimizations.Conduct analysis on competition, consumer behavior and business trends and present new opportunities.Be the channel expert, monitor industry trends and identify new strategies, vendors, tools to further develop and improve our retention marketing channelPUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.PUMA supports over 21,000 employees across 51 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.The large running presence in Boston drives our passion to be to the Fastest Sports Brand in the World.PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!
#J-18808-Ljbffr