Alley Corp
Content Marketing Manager
Alley Corp, San Francisco, California, United States, 94199
The Opportunity at Altana
Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now.Altana is looking to add an eager, talented and creative demand-gen and B2B Content Marketing Manager to our world-class marketing team! The ideal candidate will have a marketing background with a passion for innovation and technology. You will write accurately and fluently, establishing a strong brand voice with a passion for storytelling across all channels, and be comfortable with working on anything from high profile executive ghost-writing to marketing collateral and industry perspectives.
You'll have the opportunity to work alongside multiple teams in a fast-paced, startup environment, driving and owning content programs. If you're looking to take your career to the next level then we want to hear from you!
Your Responsibilities
Work closely with the Marketing, Sales and Product teams to scale and amplify the Altana brand expression, in written form, across multiple channels
Write accurate and fluent copy with flair and energy
Partner with Marketing to tell the story of Altana in simple, easy-to-understand ways, including customer case studies, whitepapers, sales enablement material, perspectives on the global supply chain and more
Identify content marketing strategies required to meet overall campaign objectives.
Drive the creative process and embrace fresh approaches to content programs.
Own the process from concept to finished product - ensure efficient and effective collaboration and coordination with internal stakeholders up to and including the executive team
Establish content standards, driving innovation
Leverage analytics and data insights to determine content effectiveness to drive ongoing optimization.
Develop comprehensive and holistic, cross-channel content marketing campaigns.
Confidently prioritize, manage and multitask between different projects and deadlines
Present finalized work to peers, supervisors and executives
You Have
3-5 years of content experience, ideally with exposure to SaaS companies and/or working in-house
Diploma or degree in writing, marketing or related field is considered an asset but not a necessity
Have a strong background with brands that have B2B audiences
Strong writing and storytelling skills
Experience following and building on existing brand content and guidelines
Strong desire to collaborate with diverse teams in a dynamic, rapid growth environment
Ability to brainstorm and see an idea through from concept to launch
Positive attitude with a curious open mind that values collaboration and feedback
Experience with/interest in supply chain dynamics would be a plus
This role is be based out of our Brooklyn office, with hybrid work flexibility.
#J-18808-Ljbffr
Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now.Altana is looking to add an eager, talented and creative demand-gen and B2B Content Marketing Manager to our world-class marketing team! The ideal candidate will have a marketing background with a passion for innovation and technology. You will write accurately and fluently, establishing a strong brand voice with a passion for storytelling across all channels, and be comfortable with working on anything from high profile executive ghost-writing to marketing collateral and industry perspectives.
You'll have the opportunity to work alongside multiple teams in a fast-paced, startup environment, driving and owning content programs. If you're looking to take your career to the next level then we want to hear from you!
Your Responsibilities
Work closely with the Marketing, Sales and Product teams to scale and amplify the Altana brand expression, in written form, across multiple channels
Write accurate and fluent copy with flair and energy
Partner with Marketing to tell the story of Altana in simple, easy-to-understand ways, including customer case studies, whitepapers, sales enablement material, perspectives on the global supply chain and more
Identify content marketing strategies required to meet overall campaign objectives.
Drive the creative process and embrace fresh approaches to content programs.
Own the process from concept to finished product - ensure efficient and effective collaboration and coordination with internal stakeholders up to and including the executive team
Establish content standards, driving innovation
Leverage analytics and data insights to determine content effectiveness to drive ongoing optimization.
Develop comprehensive and holistic, cross-channel content marketing campaigns.
Confidently prioritize, manage and multitask between different projects and deadlines
Present finalized work to peers, supervisors and executives
You Have
3-5 years of content experience, ideally with exposure to SaaS companies and/or working in-house
Diploma or degree in writing, marketing or related field is considered an asset but not a necessity
Have a strong background with brands that have B2B audiences
Strong writing and storytelling skills
Experience following and building on existing brand content and guidelines
Strong desire to collaborate with diverse teams in a dynamic, rapid growth environment
Ability to brainstorm and see an idea through from concept to launch
Positive attitude with a curious open mind that values collaboration and feedback
Experience with/interest in supply chain dynamics would be a plus
This role is be based out of our Brooklyn office, with hybrid work flexibility.
#J-18808-Ljbffr