Penn Foster
Mgr. Segment Marketing Communications
Penn Foster, Phoenix, Arizona, United States, 85003
Awarded a Healthiest Employer, Blue Cross Blue Shield of Arizona aims to fulfill its mission to inspire health and make it easy. BCBSAZ offers a variety of health insurance products and services to meet the diverse needs of individuals, families, and small and large businesses as well as providing information and tools to help individuals make better health decisions. This position is remote/hybrid within the state of AZ only PURPOSE OF THE JOB Manager, Segment Marketing Communications is responsible for leading, strategizing and implementing all segment marketing communications plans both compliance requirements and member engagement strategies designed to capitalize on delivering NPS, CAHPS and Member Experience performance. Manager will work cross functionally within segment and corporate marketing teams to design and execute all compliance requirements and marketing communications engagement strategies through multiple media channels, including direct mail and digital channels. QUALIFICATIONS REQUIRED QUALIFICATIONS 1. Required Work Experience
5 years of experience in Marketing Communications & Engagement field2. Required Education
High-School Diploma or GED in general field of study3. Required Licenses
N/A4. Required Certifications
N/APREFERRED QUALIFICATIONS 1. Preferred Work Experience
10 year(s) of experience in Marketing Communications & Engagement field2. Preferred Education
Bachelor’s or master’s degree in Marketing, Business or field of study3. Preferred Licenses
N/A4. Preferred Certifications
N/AESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES
Operate under general direction from the segment leadership; assignments are made in terms of broad practice, precedents, policies, and goals. Work may be reviewed for fulfillment of program objectives and conformance with departmental policy and practice.Provide marketing communications and member engagement support to STARs, and Risk Revenue teamsSet communication campaign KPIs and benchmarks, identify tracking requirements and report on performance as needed to meet established benchmarks in alignment with NPS, Stars and Risk Revenue goalsLead team members to deliver all communications accurately within compliance requirements and on budget· Create annual marketing communications plans that include goals, messaging, target audience, strategy, tactics, timing, reporting and budget · Manage the development of all CMS-mandated member marketing materials (ANOC, EOC, Comprehensive Formulary, Provider/Pharmacy Directory, Dental Directory, ID Cards) and CMS-mandated prospect materials (Summary of Benefits, Enrollment Application, Star Ratings Sheet), meeting all CMS implementation and website posting deadlines.
Drive and understand primary and secondary research needed to understand consumer audience attitudes, behaviors, barriers, and perceptions related to the sale and utilization of products and servicesIdentify target audience profiles to reach optimal audiences for member engagement strategiesDevelop value proposition, messaging matrix, creative briefs, and other messaging to inform communications strategyRecommend marketing budget allocation and manage spend expectations based on approved budgetsPrepare tactical campaign work plans to ensure timeliness and accountability of campaign implementationSegment Subject Matter Expert on CMS Medicare marketing guidelines, company brand rulesEnsure all member materials are published in compliance with regulatory requirements.Assign tasks and supervise internal and external resources to execute marketing communications campaignsEngage segment stakeholders for feedback and approval of all marketing communications and strategiesThe position requires a full-time work schedule. Full-time is defined as working at least 40 hours per week, plus any additional hours as requested or as needed to meet business requirements.Perform all other duties as assigned.COMPETENCIES REQUIRED COMPETENCIES 1. Required Job Skills
Advanced writing and communication skillsAdvanced attention to detail in daily workloadIntermediate Microsoft Office skillsIntermediate presentation abilitiesAdvanced knowledge of Marketing disciplinesExpert writing and communication skillsAdvanced presentation abilities2. Required Professional Competencies
Manage projects and mentor people effectivelyImprove customer experience through daily work functionManage external vendors and related third partiesCreate multi-year Marketing Communications plansAnalyze complex data and summarize for executive management3. Required Leadership Experience and Competencies
Manage day-to-day activity of support team membersManage a matrixed team to accomplish common goalsTranslate daily work into impact on organization's mission, vision, and valuesMotivate cross-functional teams across the organizationDevelop and lead multi-departmental projects to advance Marketing Communications strategiesPREFERRED COMPETENCIES 1. Preferred Job Skills
Expert writing and communication skillsAdvanced Microsoft Office skillsIntermediate data analytics and reportingAdvanced financial analysis skills to provide return on investment (ROI) analysis2. Preferred Professional Competencies
Interpret and report healthcare market place dynamicsManage multiple Marketing disciplines workflow3. Preferred Leadership Experience and Competencies
Translate market dynamics and experience into specific strategiesOur Commitment BCBSAZ does not discriminate in hiring or employment on the basis of race, ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other protected group. Thank you for your interest in Blue Cross Blue Shield of Arizona. For more information on our company, see azblue.com. If interested in this position, please apply.#J-18808-Ljbffr
5 years of experience in Marketing Communications & Engagement field2. Required Education
High-School Diploma or GED in general field of study3. Required Licenses
N/A4. Required Certifications
N/APREFERRED QUALIFICATIONS 1. Preferred Work Experience
10 year(s) of experience in Marketing Communications & Engagement field2. Preferred Education
Bachelor’s or master’s degree in Marketing, Business or field of study3. Preferred Licenses
N/A4. Preferred Certifications
N/AESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES
Operate under general direction from the segment leadership; assignments are made in terms of broad practice, precedents, policies, and goals. Work may be reviewed for fulfillment of program objectives and conformance with departmental policy and practice.Provide marketing communications and member engagement support to STARs, and Risk Revenue teamsSet communication campaign KPIs and benchmarks, identify tracking requirements and report on performance as needed to meet established benchmarks in alignment with NPS, Stars and Risk Revenue goalsLead team members to deliver all communications accurately within compliance requirements and on budget· Create annual marketing communications plans that include goals, messaging, target audience, strategy, tactics, timing, reporting and budget · Manage the development of all CMS-mandated member marketing materials (ANOC, EOC, Comprehensive Formulary, Provider/Pharmacy Directory, Dental Directory, ID Cards) and CMS-mandated prospect materials (Summary of Benefits, Enrollment Application, Star Ratings Sheet), meeting all CMS implementation and website posting deadlines.
Drive and understand primary and secondary research needed to understand consumer audience attitudes, behaviors, barriers, and perceptions related to the sale and utilization of products and servicesIdentify target audience profiles to reach optimal audiences for member engagement strategiesDevelop value proposition, messaging matrix, creative briefs, and other messaging to inform communications strategyRecommend marketing budget allocation and manage spend expectations based on approved budgetsPrepare tactical campaign work plans to ensure timeliness and accountability of campaign implementationSegment Subject Matter Expert on CMS Medicare marketing guidelines, company brand rulesEnsure all member materials are published in compliance with regulatory requirements.Assign tasks and supervise internal and external resources to execute marketing communications campaignsEngage segment stakeholders for feedback and approval of all marketing communications and strategiesThe position requires a full-time work schedule. Full-time is defined as working at least 40 hours per week, plus any additional hours as requested or as needed to meet business requirements.Perform all other duties as assigned.COMPETENCIES REQUIRED COMPETENCIES 1. Required Job Skills
Advanced writing and communication skillsAdvanced attention to detail in daily workloadIntermediate Microsoft Office skillsIntermediate presentation abilitiesAdvanced knowledge of Marketing disciplinesExpert writing and communication skillsAdvanced presentation abilities2. Required Professional Competencies
Manage projects and mentor people effectivelyImprove customer experience through daily work functionManage external vendors and related third partiesCreate multi-year Marketing Communications plansAnalyze complex data and summarize for executive management3. Required Leadership Experience and Competencies
Manage day-to-day activity of support team membersManage a matrixed team to accomplish common goalsTranslate daily work into impact on organization's mission, vision, and valuesMotivate cross-functional teams across the organizationDevelop and lead multi-departmental projects to advance Marketing Communications strategiesPREFERRED COMPETENCIES 1. Preferred Job Skills
Expert writing and communication skillsAdvanced Microsoft Office skillsIntermediate data analytics and reportingAdvanced financial analysis skills to provide return on investment (ROI) analysis2. Preferred Professional Competencies
Interpret and report healthcare market place dynamicsManage multiple Marketing disciplines workflow3. Preferred Leadership Experience and Competencies
Translate market dynamics and experience into specific strategiesOur Commitment BCBSAZ does not discriminate in hiring or employment on the basis of race, ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other protected group. Thank you for your interest in Blue Cross Blue Shield of Arizona. For more information on our company, see azblue.com. If interested in this position, please apply.#J-18808-Ljbffr