Harness Inc
Senior Manager, Customer and Community Marketing
Harness Inc, San Francisco, California, United States, 94199
Senior Manager, Customer and Community Marketing
Harness is a high-growth company that is disrupting the software delivery market. Our mission is to enable the 30 million software developers in the world to deliver code to their users reliably, efficiently, securely and quickly, increasing customers’ pace of innovation while improving the developer experience. We offer solutions for every step of the software delivery lifecycle to build, test, secure, deploy and manage reliability, feature flags and cloud costs. The Harness Software Delivery Platform includes modules for CI, CD, Cloud Cost Management, Feature Flags, Service Reliability Management, Security Testing Orchestration, Chaos Engineering, Software Engineering Insights and continues to expand at an incredibly fast pace.
Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.Harness is led by technologist and entrepreneur Jyoti Bansal, who founded AppDynamics and sold it to Cisco for $3.7B. We’re backed with $425M in venture financing from top-tier VC and strategic firms, including J.P. Morgan, Capital One Ventures, Citi Ventures, ServiceNow, Splunk Ventures, Norwest Venture Partners, Adage Capital Partners, Balyasny Asset Management, Gaingels, Harmonic Growth Partners, Menlo Ventures, IVP, Unusual Ventures, GV (formerly Google Ventures), Alkeon Capital, Battery Ventures, Sorenson Capital, Thomvest Ventures and Silicon Valley Bank.Position Summary
We are looking for a dynamic Senior Manager of Customer & Community Marketing with a knack for building unique customer experiences and telling authentic stories. In this role, you'll be responsible for building customer relationships and creating engagements that drive brand awareness and support our revenue growth. We're looking for a seasoned marketer who is excited about defining the next-generation of high-impact customer programs and content at Harness.About the role
Customer Reference Program:Develop and maintain a comprehensive database of reference customers and success stories to support cross-functional marketing initiatives.Coordinate third-party customer validation for product announcements and manage customer participation in press and analyst opportunities.Customer Advocacy and Community:Develop and execute customer advocacy programs to identify, nurture, and leverage customer advocates who are willing to share their success stories through various channels.Offer innovative and creative ideas to amplify the customer voice in content and marketing activities.Nurture and grow Harness-incubated communities like EngineeringX .Content Creation:Produce rich customer stories across all formats, channels and full-funnel activities including blogs, case studies, videos, webinars, speaking opportunities, and more!Event Management:Support customer engagement and storytelling needs for events, webinars, and conferences. This includes everything from sourcing speakers, organizing customer meetups, and prepping speakers.Review Programs:Craft and execute impactful customer campaigns, reviews, and ratings programs to enhance customer engagement and loyalty.Feedback Loops:Establish a feedback loop with customers to gather insights, identify opportunities for improvement, and relay valuable information to internal teams.Cross-Functional Collaboration:Work closely with customer success, sales, marketing and comms teams to identify and craft stories of our most strategic customers to support our go-to-market initiatives.Metrics and Analytics:Implement and analyze key metrics to measure the success of customer marketing programs, providing insights for continuous improvement.About you
7+ years of proven experience in customer marketing, customer advocacy or related roles, preferably within the technology or DevOps industry.Strong track record in bootstrapping and scaling customer advocacy and reference programs, particularly in an enterprise context.Demonstrated ability to build and nurture enduring relationships with enterprise customers, from practitioners to leadership/executives.Creative storyteller with strong verbal and written communication skills. Enjoys turning sophisticated or technical ideas into clear, succinct stories that resonate.Strong project management skills with the ability to drive initiatives from conception to execution.Ability to work collaboratively and drive consensus across diverse teams in multiple departments, time zones, and functions.Consistent record of defining, launching, and driving compelling customer stories in various formats, such as case studies, customer videos, webinars, and speaking engagements.Work Location - Remote from within the USWhat you will have at Harness
Flexible Spending Account (FSA)Employee Assistance Program (EAP)Flexible Time Off and Parental LeaveMonthly, quarterly, and annual social and team building eventsMonthly internet reimbursementThe anticipated base salary range for this position is $160,000 - $182,000 annually. Salary is determined by a combination of factors including location, level, relevant experience, and skills. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. The compensation package for this position may also include equity, and benefits. More details about our company benefits can be found at the following link: https://www.harness.io/company/careers.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex or national origin.
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Harness is a high-growth company that is disrupting the software delivery market. Our mission is to enable the 30 million software developers in the world to deliver code to their users reliably, efficiently, securely and quickly, increasing customers’ pace of innovation while improving the developer experience. We offer solutions for every step of the software delivery lifecycle to build, test, secure, deploy and manage reliability, feature flags and cloud costs. The Harness Software Delivery Platform includes modules for CI, CD, Cloud Cost Management, Feature Flags, Service Reliability Management, Security Testing Orchestration, Chaos Engineering, Software Engineering Insights and continues to expand at an incredibly fast pace.
Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.Harness is led by technologist and entrepreneur Jyoti Bansal, who founded AppDynamics and sold it to Cisco for $3.7B. We’re backed with $425M in venture financing from top-tier VC and strategic firms, including J.P. Morgan, Capital One Ventures, Citi Ventures, ServiceNow, Splunk Ventures, Norwest Venture Partners, Adage Capital Partners, Balyasny Asset Management, Gaingels, Harmonic Growth Partners, Menlo Ventures, IVP, Unusual Ventures, GV (formerly Google Ventures), Alkeon Capital, Battery Ventures, Sorenson Capital, Thomvest Ventures and Silicon Valley Bank.Position Summary
We are looking for a dynamic Senior Manager of Customer & Community Marketing with a knack for building unique customer experiences and telling authentic stories. In this role, you'll be responsible for building customer relationships and creating engagements that drive brand awareness and support our revenue growth. We're looking for a seasoned marketer who is excited about defining the next-generation of high-impact customer programs and content at Harness.About the role
Customer Reference Program:Develop and maintain a comprehensive database of reference customers and success stories to support cross-functional marketing initiatives.Coordinate third-party customer validation for product announcements and manage customer participation in press and analyst opportunities.Customer Advocacy and Community:Develop and execute customer advocacy programs to identify, nurture, and leverage customer advocates who are willing to share their success stories through various channels.Offer innovative and creative ideas to amplify the customer voice in content and marketing activities.Nurture and grow Harness-incubated communities like EngineeringX .Content Creation:Produce rich customer stories across all formats, channels and full-funnel activities including blogs, case studies, videos, webinars, speaking opportunities, and more!Event Management:Support customer engagement and storytelling needs for events, webinars, and conferences. This includes everything from sourcing speakers, organizing customer meetups, and prepping speakers.Review Programs:Craft and execute impactful customer campaigns, reviews, and ratings programs to enhance customer engagement and loyalty.Feedback Loops:Establish a feedback loop with customers to gather insights, identify opportunities for improvement, and relay valuable information to internal teams.Cross-Functional Collaboration:Work closely with customer success, sales, marketing and comms teams to identify and craft stories of our most strategic customers to support our go-to-market initiatives.Metrics and Analytics:Implement and analyze key metrics to measure the success of customer marketing programs, providing insights for continuous improvement.About you
7+ years of proven experience in customer marketing, customer advocacy or related roles, preferably within the technology or DevOps industry.Strong track record in bootstrapping and scaling customer advocacy and reference programs, particularly in an enterprise context.Demonstrated ability to build and nurture enduring relationships with enterprise customers, from practitioners to leadership/executives.Creative storyteller with strong verbal and written communication skills. Enjoys turning sophisticated or technical ideas into clear, succinct stories that resonate.Strong project management skills with the ability to drive initiatives from conception to execution.Ability to work collaboratively and drive consensus across diverse teams in multiple departments, time zones, and functions.Consistent record of defining, launching, and driving compelling customer stories in various formats, such as case studies, customer videos, webinars, and speaking engagements.Work Location - Remote from within the USWhat you will have at Harness
Flexible Spending Account (FSA)Employee Assistance Program (EAP)Flexible Time Off and Parental LeaveMonthly, quarterly, and annual social and team building eventsMonthly internet reimbursementThe anticipated base salary range for this position is $160,000 - $182,000 annually. Salary is determined by a combination of factors including location, level, relevant experience, and skills. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. The compensation package for this position may also include equity, and benefits. More details about our company benefits can be found at the following link: https://www.harness.io/company/careers.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex or national origin.
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