Confidential
Vice President of Marketing
Confidential, Boston, Massachusetts, us, 02298
Vice President of Marketing
Before applying for this role, please read the following information about this opportunity found below.About the CompanyProminent healthcare organizationIndustryHospital & Health CareTypePrivately Held
About the RoleThe Company is seeking a VP Marketing or CMO with a strong background in supplements, CPGs, and direct-to-consumer (D2C) marketing. The role is focused on tactical execution and delivery, rather than purely strategic oversight. The successful candidate will be responsible for leading a small, high-quality team in growing the company's rebranding health, wellness, and nutritional food supplements business, particularly targeting a female customer base. Experience in scaling a B2C/D2C company through the $5MM - $20M+ revenues range, with a willingness to invest in scaling to $100M+ in the future, is essential. The VP Marketing/CMO will have hands-on expertise in D2C digital marketplaces, eCommerce, SEM, performance media acquisition, and email/CRM retention, and will oversee the entire sales and marketing strategy across various channels, including 2nd/3rd party, B2B, affiliates, partnerships, online/offline, and PR.The ideal candidate will be passionate about consumer health, natural high-quality ingredients, and the mission of the company, which is focused on solving and preventing chronic health conditions. They must be adept at growth marketing strategy, hands-on technical with their marketing team, and capable of managing transformational change and major growth. Strong leadership skills, including the ability to manage and develop a team of both internal and external resources, are required. The role demands a data-driven approach to decision-making, excellent communication and interpersonal skills, and a commitment to the company's values. A degree or higher education is also a prerequisite for this position.Travel PercentLess than 10%FunctionsMarketing
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Before applying for this role, please read the following information about this opportunity found below.About the CompanyProminent healthcare organizationIndustryHospital & Health CareTypePrivately Held
About the RoleThe Company is seeking a VP Marketing or CMO with a strong background in supplements, CPGs, and direct-to-consumer (D2C) marketing. The role is focused on tactical execution and delivery, rather than purely strategic oversight. The successful candidate will be responsible for leading a small, high-quality team in growing the company's rebranding health, wellness, and nutritional food supplements business, particularly targeting a female customer base. Experience in scaling a B2C/D2C company through the $5MM - $20M+ revenues range, with a willingness to invest in scaling to $100M+ in the future, is essential. The VP Marketing/CMO will have hands-on expertise in D2C digital marketplaces, eCommerce, SEM, performance media acquisition, and email/CRM retention, and will oversee the entire sales and marketing strategy across various channels, including 2nd/3rd party, B2B, affiliates, partnerships, online/offline, and PR.The ideal candidate will be passionate about consumer health, natural high-quality ingredients, and the mission of the company, which is focused on solving and preventing chronic health conditions. They must be adept at growth marketing strategy, hands-on technical with their marketing team, and capable of managing transformational change and major growth. Strong leadership skills, including the ability to manage and develop a team of both internal and external resources, are required. The role demands a data-driven approach to decision-making, excellent communication and interpersonal skills, and a commitment to the company's values. A degree or higher education is also a prerequisite for this position.Travel PercentLess than 10%FunctionsMarketing
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