Wabtec
Marketing Manager
Wabtec, Oak Creek, Wisconsin, United States, 53154
Wabtec Corporation is a leading global provider of equipment, systems, digital solutions and value-added services for freight and transit rail. Drawing on nearly four centuries of collective experience across Wabtec, GE Transportation and Faiveley Transport, the company has unmatched digital expertise, technological innovation, and world-class manufacturing and services, enabling the digital-rail-and-transit ecosystems. Wabtec is focused on performance that drives progress, creating transportation solutions that move and improve the world. Wabtec has approximately 27,000 employees in facilities throughout the world. Visit the company’s new website at: http://www.WabtecCorp.com .
It’s not just about your career… or your job title…it’s about who you are and the impact you are going to make on the world. Do you want to go into uncharted waters…do things that haven’t been done to make yours and someone else's life better? Wabtec has been doing that for decades and we will continue to do so! Through our people, leadership development, services, technology and scale, Wabtec delivers better outcomes for global customers by speaking the language of industry.
Who will you be working with?
To help us continue to grow our offerings & profitability, we’re in search of a marketing manager to lead our formerly Nordco Roadway Work Equipment (RWE), Mobile Material Handling (MMH) and Super Metal product lines.
An ideal candidate should be comfortable working with complex challenges, appreciating white space and autonomy and willing to scope out global marketing campaigns that deliver on our Maintenance of Way growth strategies. The candidate must be able to provide thought leadership and see the big picture while executing on details. As a strong team player, this highly visible position will work with product management, sales and engineering to guide the growth strategy, measure its success, and ensure messaging resonates with the company, customer and shareholders.
Our Product Management team combines deep domain knowledge of the railroad track maintenance and shunting operations with best-in-class engineering to deliver high quality maintenance of way and railcar mover solutions to the transportation industry. Here you’ll interact daily with our global product, sales, engineering and customer base to market our capabilities and solutions.
How will you make a difference?
As a critical member of the Wabtec Maintenance of Way team you will be responsible for leading its overall brand strategy and execution. You will own product marketing & sales enablement collateral for all three businesses and manage Wabtec MOW’s presence at industry tradeshows and events. You will have the unique opportunity to shape Wabtec MOW’s story in the industry and work with Wabtec’s corporate communications team to issue content for internal and external channels. Cross-functional leadership and communication is key to this role and you will have visibility to the Wabtec MOW CEO while executing on the strategy.
What do we want to know about you?
Education
Bachelor’s degree in Marketing, Business or a related discipline.
MS in Marketing not required but preferred
Experience
3-5 years of experience in marketing, product marketing or communications
Eye for design and ability to tell stories using a variety of mediums: powerpoint, images, written-word
Adept in building and managing a network of graphic designers, marketing service providers, etc.
Excellent written and verbal communication skills, comfortable with public speaking
Proven ability to influence cross-functional teams without formal authority…work collaboratively with sales, engineering and product management
Experience in launching online campaigns & managing website chatbots
Demonstrated success in positioning and launching differentiated products that exceed business objectives, formulating a product marketing strategy
SME in rail and/or railcar mover product, transportation industry…working technical knowledge
Technical Skills
Design, social media & web content development…metrics-driven & eye-catching marketing
Microsoft Office Applications, Online marketing and social tools
Technical aptitude and experience with market analysis, strategic planning
Behavioral Attributes
Desire to continually learn and expand skillset
Ability to drive decisions with cross-functional stakeholders
Ability to communicate with customers on a frequent basis and represent Wabtec brand
Strong communication, influencing and presentation making and delivery skills
Highly effective cross-functional team management
Travel
30%, based on tradeshows and customer engagement activities, connect with sales teams to understand customer base
What will your typical day look like?
Marketing & Communications
Lead brand strategy formulation and execution…transitioning legacy Nordco brand and other brands into Wabtec Corporation. Manage marketing budget across P&Ls, track ROI
Own all product marketing collateral and dealer/sales enablement content. Review current assets, strategize on what market needs and prioritize investments in new collateral
Manage tradeshow and events presence for RWE, MMH and Super Metal product lines. Coordinate with global teams when/where applicable. Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Build communications strategy & coordinate with corporate communications team to issue press releases, content for internal and external communications channels (website, chatbot, email marketing, social, advertisements etc.)
Review existing content and develop creative briefs to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
You may also be asked to perform other duties outside of your function or trade, for which adequate training will be provided if necessary.
While this position may be remote, it may include occasional work at a Wabtec office/site or attendance at offsites, as agreed to with your manager.
Wabtec will only employ those who are legally authorized to work in the U.S. for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable) and fitness for duty test (as applicable).
#LI-LV1
Wabtec Corporation is committed to taking on the world’s toughest challenges. In order to fulfill that commitment we rely on a culture of leadership, diversity and inclusiveness. We aim to employ the world’s brightest minds to help us create a limitless source of ideas and opportunities. We believe in hiring talented people of varied backgrounds, experiences and styles…people like you! Wabtec Corporation is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or protected Veteran status. If you have a disability or special need that requires accommodation, please let us know.
It’s not just about your career… or your job title…it’s about who you are and the impact you are going to make on the world. Do you want to go into uncharted waters…do things that haven’t been done to make yours and someone else's life better? Wabtec has been doing that for decades and we will continue to do so! Through our people, leadership development, services, technology and scale, Wabtec delivers better outcomes for global customers by speaking the language of industry.
Who will you be working with?
To help us continue to grow our offerings & profitability, we’re in search of a marketing manager to lead our formerly Nordco Roadway Work Equipment (RWE), Mobile Material Handling (MMH) and Super Metal product lines.
An ideal candidate should be comfortable working with complex challenges, appreciating white space and autonomy and willing to scope out global marketing campaigns that deliver on our Maintenance of Way growth strategies. The candidate must be able to provide thought leadership and see the big picture while executing on details. As a strong team player, this highly visible position will work with product management, sales and engineering to guide the growth strategy, measure its success, and ensure messaging resonates with the company, customer and shareholders.
Our Product Management team combines deep domain knowledge of the railroad track maintenance and shunting operations with best-in-class engineering to deliver high quality maintenance of way and railcar mover solutions to the transportation industry. Here you’ll interact daily with our global product, sales, engineering and customer base to market our capabilities and solutions.
How will you make a difference?
As a critical member of the Wabtec Maintenance of Way team you will be responsible for leading its overall brand strategy and execution. You will own product marketing & sales enablement collateral for all three businesses and manage Wabtec MOW’s presence at industry tradeshows and events. You will have the unique opportunity to shape Wabtec MOW’s story in the industry and work with Wabtec’s corporate communications team to issue content for internal and external channels. Cross-functional leadership and communication is key to this role and you will have visibility to the Wabtec MOW CEO while executing on the strategy.
What do we want to know about you?
Education
Bachelor’s degree in Marketing, Business or a related discipline.
MS in Marketing not required but preferred
Experience
3-5 years of experience in marketing, product marketing or communications
Eye for design and ability to tell stories using a variety of mediums: powerpoint, images, written-word
Adept in building and managing a network of graphic designers, marketing service providers, etc.
Excellent written and verbal communication skills, comfortable with public speaking
Proven ability to influence cross-functional teams without formal authority…work collaboratively with sales, engineering and product management
Experience in launching online campaigns & managing website chatbots
Demonstrated success in positioning and launching differentiated products that exceed business objectives, formulating a product marketing strategy
SME in rail and/or railcar mover product, transportation industry…working technical knowledge
Technical Skills
Design, social media & web content development…metrics-driven & eye-catching marketing
Microsoft Office Applications, Online marketing and social tools
Technical aptitude and experience with market analysis, strategic planning
Behavioral Attributes
Desire to continually learn and expand skillset
Ability to drive decisions with cross-functional stakeholders
Ability to communicate with customers on a frequent basis and represent Wabtec brand
Strong communication, influencing and presentation making and delivery skills
Highly effective cross-functional team management
Travel
30%, based on tradeshows and customer engagement activities, connect with sales teams to understand customer base
What will your typical day look like?
Marketing & Communications
Lead brand strategy formulation and execution…transitioning legacy Nordco brand and other brands into Wabtec Corporation. Manage marketing budget across P&Ls, track ROI
Own all product marketing collateral and dealer/sales enablement content. Review current assets, strategize on what market needs and prioritize investments in new collateral
Manage tradeshow and events presence for RWE, MMH and Super Metal product lines. Coordinate with global teams when/where applicable. Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Build communications strategy & coordinate with corporate communications team to issue press releases, content for internal and external communications channels (website, chatbot, email marketing, social, advertisements etc.)
Review existing content and develop creative briefs to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
You may also be asked to perform other duties outside of your function or trade, for which adequate training will be provided if necessary.
While this position may be remote, it may include occasional work at a Wabtec office/site or attendance at offsites, as agreed to with your manager.
Wabtec will only employ those who are legally authorized to work in the U.S. for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable) and fitness for duty test (as applicable).
#LI-LV1
Wabtec Corporation is committed to taking on the world’s toughest challenges. In order to fulfill that commitment we rely on a culture of leadership, diversity and inclusiveness. We aim to employ the world’s brightest minds to help us create a limitless source of ideas and opportunities. We believe in hiring talented people of varied backgrounds, experiences and styles…people like you! Wabtec Corporation is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or protected Veteran status. If you have a disability or special need that requires accommodation, please let us know.