Amazon
Sr. Product Marketing Manager, Amazon Ads, Cross Product PMM
Amazon, New York, New York, us, 10261
Description
Come build the future of advertising with us! Amazon Ads is looking for a strategic, innovative, and self-driven product marketer to build compelling messaging, and GTM strategies to grow awareness of and scale an early stage ad solution. In this role, you will be responsible for helping create messaging frameworks, marketing plans, case studies, and thought leadership, to drive awareness and consideration to our customers. You will work with sales, account teams, and PR on content and processes, gather voice of customer to inform our positioning, and understand the competitive market as we seek repeatable successes and three-digit growth. This is a highly cross-functional role that requires diving deep to understand what will truly grow revenue and performance over the coming years.
Amazon Ads is dedicated to driving measurable outcomes for large brands, small businesses, partners (agencies and advertising software companies) and publishers. Our ad solutions—including sponsored ads, display, video, audio, and custom ads—leverage Amazon’s innovations and insights to find, attract, and engage audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase sales, and more.
The Amazon Ads Product Marketing team leads the messaging strategy and drives adoption of our products and multi-product portfolio solutions, helping customers understand how our offerings can help solve their challenges. We bring the customer perspective to everything we do, diving deep into product roadmaps and developing compelling insights to illuminate the fit between advertiser needs and our offerings. We partner with internal teams to tell those stories to advertising customers across touch points that are most relevant to them, from sales collateral to events and industry publications.
We are looking for a senior product marketer to help lead a marketing strategy for one of our emerging solutions, as well as be able to craft cross-product narratives, and understand how this solution works across our ads portfolio for differing customer types. This Cross-Product PMM role will accomplish this by working with cross functional teams and external research agencies to gain a deep understanding of our products, customers, and the wider industry to develop the right messaging approach for sales collateral, Event narratives, and direct to advertiser publications. This role will collaborate directly with Portfolio Product Marketing and Event Marketing, and act as a strategic advisor for narrative development. The right person for this role will be able to articulate a Marketing plan in doc form to senior executives, be able to create sales collateral in various formats, and be able to craft outbound content including Event scripts, 1-sheets, and sizzle videos. This role will also work across various teams to bring narratives to life, including Editorial, Events, Sales, Training, Product, PR and Legal.
The right candidate will be collaborative, results oriented, relentlessly focused on the customer, have a strong understanding of the digital ad industry, excellent writing and communication skills, and able to execute with high standards. They will be passionate about crafting compelling messaging and value props, collect and leverage customer insights to help develop strategies, and track success by standing up mechanisms and creating metrics.
Key job responsibilities
Lead the full end-to-end development of key cross-product narratives, from insights and strategy to content development, training, and measurement of success
Partner with the Events team to ensure the right narratives and product descriptions are brought into our most strategic scripts and event content
Develop and oversee integrated marketing plans for key narratives
Partner cross-functionally to ensure that the key narratives are flowing correctly across our channels, from our website to sales collateral and events
Build and continually assess competitive offerings to ensure differentiation and competitiveness in our messaging
Highly proficient writer and able to interface with Executive leaders
Skilled in creating PowerPoint collateral for sales
Serve as a respected ads product marketing voice, both internally and externally
Basic Qualifications
6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience communicating results to senior leadership
Experience building, executing and scaling cross-functional marketing programs
Experience leading go-to-market for consumer software or hardware product launches
Preferred Qualifications
Experience using any of SQL or other analytical tools for conducting data analysis
Experience with customer segmentation, profiling, and targeting
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Come build the future of advertising with us! Amazon Ads is looking for a strategic, innovative, and self-driven product marketer to build compelling messaging, and GTM strategies to grow awareness of and scale an early stage ad solution. In this role, you will be responsible for helping create messaging frameworks, marketing plans, case studies, and thought leadership, to drive awareness and consideration to our customers. You will work with sales, account teams, and PR on content and processes, gather voice of customer to inform our positioning, and understand the competitive market as we seek repeatable successes and three-digit growth. This is a highly cross-functional role that requires diving deep to understand what will truly grow revenue and performance over the coming years.
Amazon Ads is dedicated to driving measurable outcomes for large brands, small businesses, partners (agencies and advertising software companies) and publishers. Our ad solutions—including sponsored ads, display, video, audio, and custom ads—leverage Amazon’s innovations and insights to find, attract, and engage audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase sales, and more.
The Amazon Ads Product Marketing team leads the messaging strategy and drives adoption of our products and multi-product portfolio solutions, helping customers understand how our offerings can help solve their challenges. We bring the customer perspective to everything we do, diving deep into product roadmaps and developing compelling insights to illuminate the fit between advertiser needs and our offerings. We partner with internal teams to tell those stories to advertising customers across touch points that are most relevant to them, from sales collateral to events and industry publications.
We are looking for a senior product marketer to help lead a marketing strategy for one of our emerging solutions, as well as be able to craft cross-product narratives, and understand how this solution works across our ads portfolio for differing customer types. This Cross-Product PMM role will accomplish this by working with cross functional teams and external research agencies to gain a deep understanding of our products, customers, and the wider industry to develop the right messaging approach for sales collateral, Event narratives, and direct to advertiser publications. This role will collaborate directly with Portfolio Product Marketing and Event Marketing, and act as a strategic advisor for narrative development. The right person for this role will be able to articulate a Marketing plan in doc form to senior executives, be able to create sales collateral in various formats, and be able to craft outbound content including Event scripts, 1-sheets, and sizzle videos. This role will also work across various teams to bring narratives to life, including Editorial, Events, Sales, Training, Product, PR and Legal.
The right candidate will be collaborative, results oriented, relentlessly focused on the customer, have a strong understanding of the digital ad industry, excellent writing and communication skills, and able to execute with high standards. They will be passionate about crafting compelling messaging and value props, collect and leverage customer insights to help develop strategies, and track success by standing up mechanisms and creating metrics.
Key job responsibilities
Lead the full end-to-end development of key cross-product narratives, from insights and strategy to content development, training, and measurement of success
Partner with the Events team to ensure the right narratives and product descriptions are brought into our most strategic scripts and event content
Develop and oversee integrated marketing plans for key narratives
Partner cross-functionally to ensure that the key narratives are flowing correctly across our channels, from our website to sales collateral and events
Build and continually assess competitive offerings to ensure differentiation and competitiveness in our messaging
Highly proficient writer and able to interface with Executive leaders
Skilled in creating PowerPoint collateral for sales
Serve as a respected ads product marketing voice, both internally and externally
Basic Qualifications
6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience communicating results to senior leadership
Experience building, executing and scaling cross-functional marketing programs
Experience leading go-to-market for consumer software or hardware product launches
Preferred Qualifications
Experience using any of SQL or other analytical tools for conducting data analysis
Experience with customer segmentation, profiling, and targeting
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.