Gong.io
Vice President, Product Marketing
Gong.io, Atlanta, Georgia, United States, 30349
Gong transforms revenue organizations by harnessing customer interactions to increase business efficiency, improve decision-making and accelerate revenue growth. The Revenue Intelligence Platform uses proprietary artificial intelligence technology to enable teams to capture, understand and act on all customer interactions in a single, integrated platform. More than 4,000 companies around the world rely on Gong to support their go-to-market strategies and grow revenue efficiently. For more information, visitwww.gong.io.
Want to make an application Make sure your CV is up to date, then read the following job specs carefully before applying.As our Vice President, Product Marketing, you will lead the Product Marketing function and team at Gong and play a key role in equipping our customer-facing teams with everything they need to win our market. This position reports directly to our Chief Marketing Officer.
RESPONSIBILITIES
Strategic business planning, including understanding TAM, target markets, business opportunities, and developing go-to-market strategies
Strategic Narrative, Messaging and Positioning: craft and optimize positioning and messaging (including market, company, platform, product, and competitive positioning) to equip sales teams to close deals, support successful product launches, and deploy through all market-facing communication touch points (website, sales messages, SDR, content, etc.)
Deep Product Expertise: foster a meaningful relationship with Product leadership; maintain a deep understanding of our current product and product plans; lead the creation, design, and enablement of our product demos; and ensure that all PMM work is guided with intimate knowledge of our products
Sales & CS Enablement: equip our sales teams to win more deals with messaging, sales strategies, materials, tools, and market knowledge, with the aim of increasing close rates, competitor win rates, decreasing sales cycle length, increasing ACV
Pricing & Packaging: optimizing pricing and packaging for differing segments to maximize revenue and profitability and increase deal size
Analyst Relations: lead our AR program including a deep-dive product demos, a deep understanding of our industry landscape and how we differentiate, and advance our category design and leadership
Content Strategy: work with our Corporate Communication and Content teams to craft a content strategy that addresses each part of the buyer’s journey, online and offline, from awareness to decision
Thought Leadership: build event presentations, write compelling articles, and brief decision makers, all in an effort to solidify our position as the thought leader in Revenue Intelligence
Partner Enablement: ensure our partners and channels are equipped with the materials, training, and support they need in order to succeed in selling Gong
Competitive Landscape: gather, analyze, and respond to competitive intelligence, including win/loss analysis, in a timely manner that keeps our customer-facing teams confident and educated on how to articulate how Gong is better and why we’re winning
QUALIFICATIONS
15+ years of product marketing experience in B2B enterprise software (SaaS experience preferred) with a strong, demonstrable focus on compelling, differentiated, and provocative messaging and positioning
Proven success building, developing and leading PMM teams of 50 or more
Ideally, experience at a company with ARR > $500M
Passionate about providing an exceptional customer experience
Creative, resourceful, detail-oriented, and well-organized
A strong team player but still a self-starter who thrives in a fast-paced, high-growth start-up environment
A self-driven, high energy leader with excellent cross functional collaboration skills
Someone who flourishes when given responsibility and a sense of ownership
PERKS & BENEFITS
We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
Mental Health benefits with covered therapy and coaching.
401(k) program to help you invest in your future.
Education & learning stipend for personal growth and development.
Flexible vacation time to promote a healthy work-life blend.
Paid parental leave to support you and your family.
Company-wide recharge days each quarter.
Work from home stipend to help you succeed in a remote environment.
The annual salary hiring range for this position is $280,000 - $300,000 USD.
Compensation is based on factors unique to each candidate, including, but not limited to, job-related skills, qualification, education, experience, and location. At Gong, we have a location-based compensation structure, which means there may be a different range for candidates in other locations. The total compensation package for this position, in addition to base compensation, may include incentive compensation, bonus, equity, and benefits. Some of our sales compensation programs also offer the potential to achieve above targeted earnings for those who exceed their sales targets.
We are always looking for outstanding Gongsters! So if this sounds like something that interests you regardless of compensation, please reach out. We may have more roles for you to consider and would love to connect.
Gong is an equal-opportunity employer. We believe that diversity is integral to our success, and do not discriminate based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, military status, genetic information, or any other basis protected by applicable law.
To review Gong's privacy policy, visit https://www.gong.io/gong-io-job-candidates-privacy-notice/ for more details.
#J-18808-Ljbffr
Want to make an application Make sure your CV is up to date, then read the following job specs carefully before applying.As our Vice President, Product Marketing, you will lead the Product Marketing function and team at Gong and play a key role in equipping our customer-facing teams with everything they need to win our market. This position reports directly to our Chief Marketing Officer.
RESPONSIBILITIES
Strategic business planning, including understanding TAM, target markets, business opportunities, and developing go-to-market strategies
Strategic Narrative, Messaging and Positioning: craft and optimize positioning and messaging (including market, company, platform, product, and competitive positioning) to equip sales teams to close deals, support successful product launches, and deploy through all market-facing communication touch points (website, sales messages, SDR, content, etc.)
Deep Product Expertise: foster a meaningful relationship with Product leadership; maintain a deep understanding of our current product and product plans; lead the creation, design, and enablement of our product demos; and ensure that all PMM work is guided with intimate knowledge of our products
Sales & CS Enablement: equip our sales teams to win more deals with messaging, sales strategies, materials, tools, and market knowledge, with the aim of increasing close rates, competitor win rates, decreasing sales cycle length, increasing ACV
Pricing & Packaging: optimizing pricing and packaging for differing segments to maximize revenue and profitability and increase deal size
Analyst Relations: lead our AR program including a deep-dive product demos, a deep understanding of our industry landscape and how we differentiate, and advance our category design and leadership
Content Strategy: work with our Corporate Communication and Content teams to craft a content strategy that addresses each part of the buyer’s journey, online and offline, from awareness to decision
Thought Leadership: build event presentations, write compelling articles, and brief decision makers, all in an effort to solidify our position as the thought leader in Revenue Intelligence
Partner Enablement: ensure our partners and channels are equipped with the materials, training, and support they need in order to succeed in selling Gong
Competitive Landscape: gather, analyze, and respond to competitive intelligence, including win/loss analysis, in a timely manner that keeps our customer-facing teams confident and educated on how to articulate how Gong is better and why we’re winning
QUALIFICATIONS
15+ years of product marketing experience in B2B enterprise software (SaaS experience preferred) with a strong, demonstrable focus on compelling, differentiated, and provocative messaging and positioning
Proven success building, developing and leading PMM teams of 50 or more
Ideally, experience at a company with ARR > $500M
Passionate about providing an exceptional customer experience
Creative, resourceful, detail-oriented, and well-organized
A strong team player but still a self-starter who thrives in a fast-paced, high-growth start-up environment
A self-driven, high energy leader with excellent cross functional collaboration skills
Someone who flourishes when given responsibility and a sense of ownership
PERKS & BENEFITS
We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
Mental Health benefits with covered therapy and coaching.
401(k) program to help you invest in your future.
Education & learning stipend for personal growth and development.
Flexible vacation time to promote a healthy work-life blend.
Paid parental leave to support you and your family.
Company-wide recharge days each quarter.
Work from home stipend to help you succeed in a remote environment.
The annual salary hiring range for this position is $280,000 - $300,000 USD.
Compensation is based on factors unique to each candidate, including, but not limited to, job-related skills, qualification, education, experience, and location. At Gong, we have a location-based compensation structure, which means there may be a different range for candidates in other locations. The total compensation package for this position, in addition to base compensation, may include incentive compensation, bonus, equity, and benefits. Some of our sales compensation programs also offer the potential to achieve above targeted earnings for those who exceed their sales targets.
We are always looking for outstanding Gongsters! So if this sounds like something that interests you regardless of compensation, please reach out. We may have more roles for you to consider and would love to connect.
Gong is an equal-opportunity employer. We believe that diversity is integral to our success, and do not discriminate based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, military status, genetic information, or any other basis protected by applicable law.
To review Gong's privacy policy, visit https://www.gong.io/gong-io-job-candidates-privacy-notice/ for more details.
#J-18808-Ljbffr