Immunocore
Senior Manager, Digital Marketing (US)
Immunocore, Rockville, Maryland, us, 20849
Full details of the job.Vacancy NameVacancy Name Senior Manager, Digital Marketing (US)Vacancy NoVacancy No VN050Employment TypeEmployment Type Full TimeLocation of roleLocation of role Rockville, ConshohockenAbout the CompanyAbout the Company Immunocore (NASDAQ: IMCR) is a pioneering, commercial-stage T cell receptor biotechnology company whose purpose is to develop and commercialize a new generation of transformative medicines which address unmet patient needs in oncology, infectious diseases and autoimmune disease. Our leaders in R&D are internationally recognised as some of the biotech industry’s most successful drug developers. We are creating not just an environment where great minds can interact but an innovation powerhouse answering the big questions.
Scroll down to find an indepth overview of this job, and what is expected of candidates Make an application by clicking on the Apply button.
Focused on delivering first-in-class biological therapies to patients, we have developed a highly innovative soluble TCR platform. Our ImmTAX molecules underpin a new generation of precision engineered drugs that harness the immune system to treat a broad spectrum of diseases with high unmet medical need, including oncology, infectious diseases and autoimmune diseases.
We strive to create a diverse and inclusive workplace, while seeking talented individuals to work with us across the many functions that will allow us to deliver new medicines to transform the lives of patients. You will work with outstanding people who together pioneer the research, development and commercialization of bi-specific TCR therapies. We aim to create an environment where individual contributions and initiatives can be maximized, while fostering a culture of collaboration, based on respect and integrity. We want each individual employee to own their career, as part of high-performing teams, and in the context of on-the-job and formal continuous development and training, as well as constructive feedback. We always strive to identify ways to improve what we do and how we do it, by asking questions, voicing opinions, exploring various approaches and staying connected with healthcare professionals, patients, academia and other key partners.Key ResponsibilitiesKey Responsibilities MAIN PURPOSE OF JOB
Lead promotion of Immunocore’s flagship product and serve as subject matter expert in digital marketing to support the recent launch of KIMMTRAK for metastatic uveal melanoma. You have the potential to transform the lives of patients with this rare and deadly eye cancer who have had no FDA approved treatments until the launch of KIMMTRAK this year. Be part of the US marketing and cross-functional team commercializing the first drug in a newgeneration of targeted immunotherapywith a first in class bispecific T cell receptor.
KEY RESPONSIBILITIES
Key member of the US commercial team; work with the cross functional team to develop US brand strategy as well as creating and managing executional tactics
Develop/manage the digital and non-digital channel strategy for KIMMTRAK brand. Includes:
Non personal promotion (NPP) such as Branded Paid Search, Banner Ads, websites, etc. and tightly monitor for optimizations to be made
Manage the multichannel customer experience between face-to-face field team interactions and NPP messaging that creates a holistic brand impression
Establish social media campaigns for patients and HCPs and manage ongoing engagement
Oversight of media plan in partnership with agency
Identify and integrate Group Purchasing Organization (GPO) marketing opportunities
Communicate key strategies and messages to sales organization and market access team, for areas of responsibility
Attend weekly field meetings, present to teams as needed
Facilitate learning objective creation, workshops, and marketing materials for national field team meetings
Gather timely feedback on marketing programs/tactics and response to key initiatives to enhance execution and identify new program development opportunities or message refinement
Assist in building and maintaining relationships with all key patient advocacy organizations as it relates to how we can partner to provide relevant digital content for patients
Share recaps and insights from advocacy events
Manage US marketing budgets, review invoices, ensure tracking to monthly/quarterly/annual budget
Coordinate annual commercial planning and budgeting process. Present to leadership
Collaborate with procurement team to ensure timely creation and processing of external contracts, scopes of work, and purchase orders to keep business processes running smoothly
Coordinate with public relations/internal communications team for:
External communications of KIMMTRAK news to customers
Internal communications to share progress and generate excitement among employees
Ensure adherence to all legal, regulatory and compliance guidelines. Collaborate to develop guidelines for areas of responsibility if none exist or they require clarification and/or alignment
Communicate marketing best practices to internal team members; upskill the organization on marketing/digital channel knowledge
OTHER DUTIES
Ensure adherence to all legal, regulatory and compliance guidelines. Establish or clarify process and gain cross-functional alignment where needed to enable implementation of first-time programs for Immunocore. Work with speakers and contracts team to establish contracts for services.
Support other ad hoc projects that arise with evolving brand needs and changing market dynamics.
SUPERVISORY RESPONSIBILITY
No supervisory duties expected
PERSON SPECIFICATION
Experience & knowledge
Experience developing channel mix strategies as well as key media platforms used for digital communication
Experience with virtual engagement tools and platforms
5-10 years of pharmaceutical (or relevant) marketing experience or combination of marketing and sales management experience. Related business or industry experience (e.g., digital channel marketing) will be considered.
Experience with Veeva Vault or related promotional/regulatory approval platforms/processes
US pharmaceutical, biotech, or healthcare experience
Oncology, Immunotherapy, and/or biologic experience preferred
Preferred professional experiences include customer engagement, website design/refresh, integration of personal and non-personal promotion, and marketing analytics
ESSENTIAL COMPETENCIES
Strong working knowledge of all aspects of brand marketing to include positioning, branding, campaign development and channel mix strategies
Knowledge of the healthcare ecosystem including the regulatory environment
Ability to multi-task across several projects under tight deadlines
Strong customer orientation and focus
Financial acumen and analytical skills to effectively interpret and utilize quantitative and qualitative data to shape strategies and tactics
Good judgment in recognizing the distinction between "good enough" and perfection
Embraces change, embodies a continuous improvement mindset, and exemplifies agile principles in day-to-day activities
Strong written and verbal skills - you should be a persuasive, engaging, and clinically credible when presenting and working with both internal and external customers
Collaboration with cross-functional teams, including Medical Affairs and Compliance
Proactive, results-oriented, self-starter motivated by a challenge
Proven problem-solving and agency management skills. Partners to achieve results through others
Embraces change, embodies a continuous improvement mindset, excels in ambiguity, and exemplifies agility in day-to-day activities. Able to see and make connections between different initiatives to improve marketing implementation
Education & qualifications
Bachelor’s degree with major in marketing, communication, or related business area.MBA, or related advanced degree preferred
IMMUNOCORE VALUES – ALL STAFF
We lead with science to benefit patients
We are entrepreneurial
We value diversity to drive innovation
We respect each other and act with integrity
We do the right thing
WORK AUTHORIZATION/SECURITY CLEARANCE (IF APPLICABLE)
Work authorization and a valid passport is required for this role.
AAP/EEO STATEMENT
EEO (Equal Employment Opportunity) statement can be found on staff intranet, in the employee handbook. Human Resources can provide a copy per request.
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Scroll down to find an indepth overview of this job, and what is expected of candidates Make an application by clicking on the Apply button.
Focused on delivering first-in-class biological therapies to patients, we have developed a highly innovative soluble TCR platform. Our ImmTAX molecules underpin a new generation of precision engineered drugs that harness the immune system to treat a broad spectrum of diseases with high unmet medical need, including oncology, infectious diseases and autoimmune diseases.
We strive to create a diverse and inclusive workplace, while seeking talented individuals to work with us across the many functions that will allow us to deliver new medicines to transform the lives of patients. You will work with outstanding people who together pioneer the research, development and commercialization of bi-specific TCR therapies. We aim to create an environment where individual contributions and initiatives can be maximized, while fostering a culture of collaboration, based on respect and integrity. We want each individual employee to own their career, as part of high-performing teams, and in the context of on-the-job and formal continuous development and training, as well as constructive feedback. We always strive to identify ways to improve what we do and how we do it, by asking questions, voicing opinions, exploring various approaches and staying connected with healthcare professionals, patients, academia and other key partners.Key ResponsibilitiesKey Responsibilities MAIN PURPOSE OF JOB
Lead promotion of Immunocore’s flagship product and serve as subject matter expert in digital marketing to support the recent launch of KIMMTRAK for metastatic uveal melanoma. You have the potential to transform the lives of patients with this rare and deadly eye cancer who have had no FDA approved treatments until the launch of KIMMTRAK this year. Be part of the US marketing and cross-functional team commercializing the first drug in a newgeneration of targeted immunotherapywith a first in class bispecific T cell receptor.
KEY RESPONSIBILITIES
Key member of the US commercial team; work with the cross functional team to develop US brand strategy as well as creating and managing executional tactics
Develop/manage the digital and non-digital channel strategy for KIMMTRAK brand. Includes:
Non personal promotion (NPP) such as Branded Paid Search, Banner Ads, websites, etc. and tightly monitor for optimizations to be made
Manage the multichannel customer experience between face-to-face field team interactions and NPP messaging that creates a holistic brand impression
Establish social media campaigns for patients and HCPs and manage ongoing engagement
Oversight of media plan in partnership with agency
Identify and integrate Group Purchasing Organization (GPO) marketing opportunities
Communicate key strategies and messages to sales organization and market access team, for areas of responsibility
Attend weekly field meetings, present to teams as needed
Facilitate learning objective creation, workshops, and marketing materials for national field team meetings
Gather timely feedback on marketing programs/tactics and response to key initiatives to enhance execution and identify new program development opportunities or message refinement
Assist in building and maintaining relationships with all key patient advocacy organizations as it relates to how we can partner to provide relevant digital content for patients
Share recaps and insights from advocacy events
Manage US marketing budgets, review invoices, ensure tracking to monthly/quarterly/annual budget
Coordinate annual commercial planning and budgeting process. Present to leadership
Collaborate with procurement team to ensure timely creation and processing of external contracts, scopes of work, and purchase orders to keep business processes running smoothly
Coordinate with public relations/internal communications team for:
External communications of KIMMTRAK news to customers
Internal communications to share progress and generate excitement among employees
Ensure adherence to all legal, regulatory and compliance guidelines. Collaborate to develop guidelines for areas of responsibility if none exist or they require clarification and/or alignment
Communicate marketing best practices to internal team members; upskill the organization on marketing/digital channel knowledge
OTHER DUTIES
Ensure adherence to all legal, regulatory and compliance guidelines. Establish or clarify process and gain cross-functional alignment where needed to enable implementation of first-time programs for Immunocore. Work with speakers and contracts team to establish contracts for services.
Support other ad hoc projects that arise with evolving brand needs and changing market dynamics.
SUPERVISORY RESPONSIBILITY
No supervisory duties expected
PERSON SPECIFICATION
Experience & knowledge
Experience developing channel mix strategies as well as key media platforms used for digital communication
Experience with virtual engagement tools and platforms
5-10 years of pharmaceutical (or relevant) marketing experience or combination of marketing and sales management experience. Related business or industry experience (e.g., digital channel marketing) will be considered.
Experience with Veeva Vault or related promotional/regulatory approval platforms/processes
US pharmaceutical, biotech, or healthcare experience
Oncology, Immunotherapy, and/or biologic experience preferred
Preferred professional experiences include customer engagement, website design/refresh, integration of personal and non-personal promotion, and marketing analytics
ESSENTIAL COMPETENCIES
Strong working knowledge of all aspects of brand marketing to include positioning, branding, campaign development and channel mix strategies
Knowledge of the healthcare ecosystem including the regulatory environment
Ability to multi-task across several projects under tight deadlines
Strong customer orientation and focus
Financial acumen and analytical skills to effectively interpret and utilize quantitative and qualitative data to shape strategies and tactics
Good judgment in recognizing the distinction between "good enough" and perfection
Embraces change, embodies a continuous improvement mindset, and exemplifies agile principles in day-to-day activities
Strong written and verbal skills - you should be a persuasive, engaging, and clinically credible when presenting and working with both internal and external customers
Collaboration with cross-functional teams, including Medical Affairs and Compliance
Proactive, results-oriented, self-starter motivated by a challenge
Proven problem-solving and agency management skills. Partners to achieve results through others
Embraces change, embodies a continuous improvement mindset, excels in ambiguity, and exemplifies agility in day-to-day activities. Able to see and make connections between different initiatives to improve marketing implementation
Education & qualifications
Bachelor’s degree with major in marketing, communication, or related business area.MBA, or related advanced degree preferred
IMMUNOCORE VALUES – ALL STAFF
We lead with science to benefit patients
We are entrepreneurial
We value diversity to drive innovation
We respect each other and act with integrity
We do the right thing
WORK AUTHORIZATION/SECURITY CLEARANCE (IF APPLICABLE)
Work authorization and a valid passport is required for this role.
AAP/EEO STATEMENT
EEO (Equal Employment Opportunity) statement can be found on staff intranet, in the employee handbook. Human Resources can provide a copy per request.
#J-18808-Ljbffr