Account Director, Social Media

J/PR is a global communications firm specializing in public relations, content creation, and social media. We work with some of the best hotels, resorts and lifestyle brands in the world. Being a part of this international powerhouse agency will connect you to a roster of distinguished hotels, resorts, restaurants, real estate projects, and destinations across the globe, elevating your career (and your frequent flier status). We tell compelling original stories to connect brands to their target audiences. We’re passionate, professional, and purpose-driven. We're dedicated to our work, the agency, our clients, and each other. At J/PR, we’re incredibly intentional about our company culture, and we whole-heartedly believe in a work-life blend, where you'll be empowered to continue learning and growing through travel, mentorship, training and retreats, along with a connected company culture.Who are you?The RoleAs an Account Director, Social Media, you’re a leader for your teams, clients and the agency. You have proven experience developing and implementing successful social campaigns for travel and hospitality, lifestyle, and consumer brands, both big and small. Within your agency leadership role you look at the full landscape of the social department to achieve goals and explore how to best support our clients, teams and future needs. You bring thought leadership and learning opportunities to all offices and provide input on social scopes of work, staffing, innovation, industry insights, new platforms and updates on tools. You are responsible for reviewing Harvest time tracking and profitability numbers, and make go-forward recommendations including new business opportunities. You’re a trusted voice and a collaborative colleague creating efficiencies with PR team leaders for integrated clients and bringing strategic ideas and motivation to your teams.Duties and ResponsibilitiesAccount + Client ManagementDevelop meaningful and successful account strategies that may transcend an individual accountOversee client strategy sessions, providing big-picture, creative and strategic thinkingHave a proven tactical track record of successful campaigns focused on hospitality (hotel launches, brand initiatives, renovations, launches, executive positioning, promotions, milestones, etc)Execute top-tier tactics, while strategically delegating overall team deliverablesContribute to the resource plans, scope of work and contractual agreements as neededCreatively ideateOversee partnership collaborations, offering industry and social expertiseOversee social media during times of crisis, offering expert counsel to clients and teamsBe a visionary for the direction of content creation and alignment with PR effortsIntegrate social-media work with the agency’s other work, as well as the clients’ paid efforts, to help produce maximum impact, results, engagement, traffic and ROIPaid + Organic Social LeadershipLead and provide expertise and guidance on the strategy behind all creative, organic and paid campaignsDesign and subsequently oversee the execution of approved social media strategies and activations, with close adherence to timelines and budgets, as well as proactive internal and client- facing communicationOversee paid social media efforts across all JPR social media client accounts ensuring organic efforts are supported and maximized with ad spend to increase results.Oversee client ad budgets, reviewing said budgets, flighting for all managed platforms, managing bid strategy, and campaign optimizationsOversee requirements, tasks, and resources associated with paid social strategy and execution: includes account structure, bid management, targeting, budget management, landing page optimization, analytics and tracking, ROI and retention recommendationsEstablish roles and responsibilities for team members, lead workflow, and develop processes / SOPs for the agency and teamsManage direct report(s), providing leadership, guidance, feedback and coaching to direct report(s) and account teams both in person and remotelyProvide training, coaching, mentoring, inspiration and support to JPR Employees across the agency and officesInnovation identifier and action taker for the agency, staying ahead of the curve on new social media content best practices and overseeing the development of any emerging social platforms or trendsBecome a valued industry expert who reinforces the agency’s creative capabilities and offeringsActively spot trends, have strong industry connections, and be an expert in positioning JPR and clients ahead of the trendsDrive new business acquisition through lead generation and participation in new business meetingsParticipate in and demonstrate leadership at industry events, panels, and seek opportunities for thought leadership at both an agency and an industry levelOtherAnd other tasks, projects, or duties as requiredExperienceCollege Degree or comparable experience requiredAt least 10 years of experience with digital marketing and/or social media, with a minimum of 6 years of experience leading projects on social accountsExpertise using tools to measure social media ROI and create reporting such as Hootsuite, Sprout Social, and Google AnalyticsExpertise using content management tools such as HeyOrca, Sprout Social, etc.Expertise implementing paid social media campaigns on Facebook and InstagramExperience leading photo editing efforts (Adobe Photoshop & Lightroom)Expertise in Facebook Business Manager, Power Editor, Ads Manager, Microsoft Office, Outlook, CanvaExtensive experience managing, motivating and leading account teamsExtremely adept at managing client expectations as they relate to scope and delivery of serviceExtensive experience overseeing the financials of an account in a client-services organizationAbility to collaborate effectively with other agency capabilities to meet common goalsAgency or in-house experience preferredTravel and/or hotel industry experience preferredRequirementsAbility to travel for Client needsComputer skills, including Word and Excel in a Microsoft Windows environmentExcellent leadership and coaching skillsExcellent oral and written communication skillsExcellent interpersonal skillsExcellent organizational skillsMust be able to identify and resolve problems in a timely mannerAdvanced understanding of Facebook, Twitter and InstagramAdvanced understanding of Influencer engagementMust have a valid passport for international travelJ/PR offers a competitive benefits package, including:Competitive base salary: $95,000- $105,000, commensurate with experience and locationCompany contributions to medical, dental, and vision insurance premiumsYear-end discretionary bonusMonthly Cell Phone Stipend401K with employer matchCommission opportunitiesBirthday PTOFlexible Release FridaysHotel trade with our world-class clients (complimentary stays across our entire portfolio)Hybrid office schedule (2-3 days in office)Milestone gifts at 1, 5, and 10 yearsAnnual holiday and summer parties, plus regular socialsOngoing training and development opportunitiesApplicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.EQUAL EMPLOYMENT OPPORTUNITY

Maximise your chances of a successful application to this job by ensuring your CV and skills are a good match.J Public Relations (J/PR) strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.J/PR recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. J/PR may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.Preferred name (if different than the name on your application)If you'd like to, please let us know your pronounsLocation(s) you are applying for *

San Diego Los Angeles Denver New York Nashville RemoteIf not currently near an office, willing to relocate? *To maintain our close-knit and collaborative work culture, we ask all employees to be in office 2-3 days per week. Are you able and willing to be in-office 2-3 days a week? *Will you require employer sponsorship now or at any point in the future to be legally authorized to work in the US? *

#J-18808-Ljbffr