Klaviyo Inc.
Director Social Media
Klaviyo Inc., Boston, Massachusetts, us, 02298
Are you the right candidate for this opportunity Make sure to read the full description below.
How you’ll make a difference
Build and lead a high-impact team while rolling up your sleeves and diving into the details to ensure execution excellence
Develop strategic plans across organic social channels to drive product and brand awareness, highlighting klaviyo's innovations and priorities
Work cross-functionally with stakeholders and teams across the company including product marketing, employer brand, customer support, community, PR, and creative
Bring our content and campaigns to life across our social channels through unique and differentiated voice, tone, and style
Create magnetic feeds with content that educates, entertains, and resonates with our diverse audience, to grow our following across channels and keep them coming back
Own organic social programs end-to-end, including strategy, content development, creative execution, publishing, testing, and reporting
Stay on top of digital trends and conversations to ensure klaviyo's broader relevance
Help us prioritize, refine, and continually improve our approach to key platforms, then develop strategies for new and emerging channels
Develop a deep understanding of Klaviyo’s customers, their challenges and opportunities, and develop clever ideas for highly engaging content
Analyze data to derive actionable insights
that optimize social media performance
Who you are
12+ years experience in B2B2C social media strategy across all functions such as creative strategy, content creation, influencer and community and measurement
Comfortable wearing multiple hats—you can think big and be strategic but don’t mind being in the weeds of the conversations happening every day on social media
Advanced understanding of social media tracking and reporting — you continuously demand more from our content and channels to drive serious impact
Great brainstormer capable of generating big ideas, and then going and figuring out how to execute them
Resourceful and able to take direction well, and able to move fast and balance multiple projects simultaneously
Sharp copywriting skills and proficiency in video and photo editing tools, digital media formats, and graphic design
Experience developing and managing to a budget and accurately tracking performance of social media activities and ROI
Strong understanding of how to build the right team structure for different organizational phases and priorities
Excellent organizational, time management, and collaborative skills with ability to work across multiple teams and stakeholders with confidence and expertise
Ability to thrive working in a fast-paced, fluid, and challenging environment
Passion for trends and topics related to commerce, entrepreneurship and SMB
#J-18808-Ljbffr
How you’ll make a difference
Build and lead a high-impact team while rolling up your sleeves and diving into the details to ensure execution excellence
Develop strategic plans across organic social channels to drive product and brand awareness, highlighting klaviyo's innovations and priorities
Work cross-functionally with stakeholders and teams across the company including product marketing, employer brand, customer support, community, PR, and creative
Bring our content and campaigns to life across our social channels through unique and differentiated voice, tone, and style
Create magnetic feeds with content that educates, entertains, and resonates with our diverse audience, to grow our following across channels and keep them coming back
Own organic social programs end-to-end, including strategy, content development, creative execution, publishing, testing, and reporting
Stay on top of digital trends and conversations to ensure klaviyo's broader relevance
Help us prioritize, refine, and continually improve our approach to key platforms, then develop strategies for new and emerging channels
Develop a deep understanding of Klaviyo’s customers, their challenges and opportunities, and develop clever ideas for highly engaging content
Analyze data to derive actionable insights
that optimize social media performance
Who you are
12+ years experience in B2B2C social media strategy across all functions such as creative strategy, content creation, influencer and community and measurement
Comfortable wearing multiple hats—you can think big and be strategic but don’t mind being in the weeds of the conversations happening every day on social media
Advanced understanding of social media tracking and reporting — you continuously demand more from our content and channels to drive serious impact
Great brainstormer capable of generating big ideas, and then going and figuring out how to execute them
Resourceful and able to take direction well, and able to move fast and balance multiple projects simultaneously
Sharp copywriting skills and proficiency in video and photo editing tools, digital media formats, and graphic design
Experience developing and managing to a budget and accurately tracking performance of social media activities and ROI
Strong understanding of how to build the right team structure for different organizational phases and priorities
Excellent organizational, time management, and collaborative skills with ability to work across multiple teams and stakeholders with confidence and expertise
Ability to thrive working in a fast-paced, fluid, and challenging environment
Passion for trends and topics related to commerce, entrepreneurship and SMB
#J-18808-Ljbffr