Working America
Digital Communications Specialist
Working America, Washington, District of Columbia, us, 20022
Salary Range: $75,490.00 To 75,490.00 Annually
Do you have the following skills, experience and drive to succeed in this role Find out below.At Working America, we believe in the power of collective action. Our mission is driven by thestories of working individuals who, together, can bring about significant change. With amembership of four million voices, our reach spans across various sectors, organizing thosewithout the benefit of a union. As the community affiliate of the AFL-CIO, we unite workingpeople around a shared economic agenda.The Digital Communications Specialist is responsible for the implementation of mediacommunications projects, including supporting content creation, setup and editing acrossadvertising platforms, and monitoring performance across content channels. The position is alsoresponsible for using available analytics to track and assess campaign performance and supportWorking America’s public opinion projects.Reports to: Director, Media StrategiesDESCRIPTION OF DUTIES:Develop content for member and campaign communications, including but not limited todeveloping print materials, writing text messages, drafting emails, online petitions, andother digital content;Expand the organization’s use of social media tools to tell our story through digital andprint media to reach target audiences, including opinion leaders, reporters, publicofficials, and members;Conduct experiments and rigorously track outcomes of communications campaigns, fromA/B testing email subject lines to web ads, etc., and develop best practices and sharedlearning;Identify and develop strategies aimed at building and retaining membership segments,and help measure and analyze the effectiveness of such strategies;Develop, execute, track performance, and optimize digital media plans, including directresponse, persuasion advertising, and other marketing campaigns. Specific tasks to beperformed include but not limited to:o Copywritingo Campaign & ad group programmingo Keyword and automated bidding strategieso Regular optimizationo Measure, analyze, and report on campaign performance to uncover actionableinsights that will increase efficiency and performance of digital marketing efforts.Develop and maintain an informed awareness of topics of interest to Working America tomost effectively carry out duties;Cross-functional support of all communications needs;Stay current with industry best practices and evaluate emerging technologies.Other duties as assigned.QUALIFICATIONS AND SKILLS NEEDED:2-4 years of experience in digital communications and social media required;communications experience in a labor, progressive, or political campaign environmentpreferred;Ability to set up ads in platforms like Google Ads, Meta Business Manager,Understanding of digital metrics with a proven track record of building approaches acrossa broad mix campaign typesKnowledge of different CRMs to run acquisition campaigns into (BSD, Hubspot, ActionUnderstanding of conversion events, pixels and analytics platforms like Google Analytics4A technologically agile mindset, adapting to new and emerging content creation tools andplatforms, ensuring that the brand remains relevant and ahead of the curve in a rapidlyPossess a lived or experienced understanding of the communities we organize in,particularly in efforts to communicate in communities that are majority female, BIPOC,non-college educated, and working class.Excellent verbal and written communication skills;Excellent interpersonal skills, ability to work with people from diverse backgrounds andcultures, and ability to work independently as well as on a team;Demonstrated ability to be flexible and able to adapt quickly to meet project needs;Demonstrated experience meeting tough deadlines and providing fast turn-around ofquality communications and working in a high-pressure environment;Strong personal planning, motivation, and time management skills, with an ability tooperate in a highly organized fashion;Demonstrated political skills and good judgment;Strong background in, or strong familiarity with, the labor movement, movements forprogressive social change, and political or issue campaigns;Demonstrated interest in making a career in the labor movement.Location: Washington, DCPosition Type:Full-time/regularFLSA classification: ExemptStarting salary is $75,490. Includes medical insurance and 401(k) with employer contribution.Working America is an equal opportunity employer. Working America is committed to building adiverse workforce and encourages applications from women, people of color, LGBTQIA andother non-conforming individuals, and individuals with disabilities.
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Do you have the following skills, experience and drive to succeed in this role Find out below.At Working America, we believe in the power of collective action. Our mission is driven by thestories of working individuals who, together, can bring about significant change. With amembership of four million voices, our reach spans across various sectors, organizing thosewithout the benefit of a union. As the community affiliate of the AFL-CIO, we unite workingpeople around a shared economic agenda.The Digital Communications Specialist is responsible for the implementation of mediacommunications projects, including supporting content creation, setup and editing acrossadvertising platforms, and monitoring performance across content channels. The position is alsoresponsible for using available analytics to track and assess campaign performance and supportWorking America’s public opinion projects.Reports to: Director, Media StrategiesDESCRIPTION OF DUTIES:Develop content for member and campaign communications, including but not limited todeveloping print materials, writing text messages, drafting emails, online petitions, andother digital content;Expand the organization’s use of social media tools to tell our story through digital andprint media to reach target audiences, including opinion leaders, reporters, publicofficials, and members;Conduct experiments and rigorously track outcomes of communications campaigns, fromA/B testing email subject lines to web ads, etc., and develop best practices and sharedlearning;Identify and develop strategies aimed at building and retaining membership segments,and help measure and analyze the effectiveness of such strategies;Develop, execute, track performance, and optimize digital media plans, including directresponse, persuasion advertising, and other marketing campaigns. Specific tasks to beperformed include but not limited to:o Copywritingo Campaign & ad group programmingo Keyword and automated bidding strategieso Regular optimizationo Measure, analyze, and report on campaign performance to uncover actionableinsights that will increase efficiency and performance of digital marketing efforts.Develop and maintain an informed awareness of topics of interest to Working America tomost effectively carry out duties;Cross-functional support of all communications needs;Stay current with industry best practices and evaluate emerging technologies.Other duties as assigned.QUALIFICATIONS AND SKILLS NEEDED:2-4 years of experience in digital communications and social media required;communications experience in a labor, progressive, or political campaign environmentpreferred;Ability to set up ads in platforms like Google Ads, Meta Business Manager,Understanding of digital metrics with a proven track record of building approaches acrossa broad mix campaign typesKnowledge of different CRMs to run acquisition campaigns into (BSD, Hubspot, ActionUnderstanding of conversion events, pixels and analytics platforms like Google Analytics4A technologically agile mindset, adapting to new and emerging content creation tools andplatforms, ensuring that the brand remains relevant and ahead of the curve in a rapidlyPossess a lived or experienced understanding of the communities we organize in,particularly in efforts to communicate in communities that are majority female, BIPOC,non-college educated, and working class.Excellent verbal and written communication skills;Excellent interpersonal skills, ability to work with people from diverse backgrounds andcultures, and ability to work independently as well as on a team;Demonstrated ability to be flexible and able to adapt quickly to meet project needs;Demonstrated experience meeting tough deadlines and providing fast turn-around ofquality communications and working in a high-pressure environment;Strong personal planning, motivation, and time management skills, with an ability tooperate in a highly organized fashion;Demonstrated political skills and good judgment;Strong background in, or strong familiarity with, the labor movement, movements forprogressive social change, and political or issue campaigns;Demonstrated interest in making a career in the labor movement.Location: Washington, DCPosition Type:Full-time/regularFLSA classification: ExemptStarting salary is $75,490. Includes medical insurance and 401(k) with employer contribution.Working America is an equal opportunity employer. Working America is committed to building adiverse workforce and encourages applications from women, people of color, LGBTQIA andother non-conforming individuals, and individuals with disabilities.
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