Graphic Designer/Marketing Associate

Hudson Regional Hospital is seeking a dynamic and creative Social Media Strategist to join the marketing team. As the Social Media Strategist, you will be responsible for developing and implementing strategies to enhance our brand presence and engage our target audience creatively and effectively.

Is your CV ready If so, and you are confident this is the role for you, make sure to apply asap.Job DescriptionResponsibilities include, but are not limited to:Execute innovative social media posts and video to increase brand awareness, engagement and sentiment across various social platformsStrong copywriting skills and ability to edit and proofreadCreate captivating visual content, including graphics, images and videos to be used across all social channelsRecord and edit video content, ranging from short-form clips to long-form video optimized for each platformStay up to date of trends, tools and technologies to ensure our social initiatives remain relevantCollaborate with internal teams and departments to align social media efforts with overall marketing objectives and campaignsMonitor and assess social media metrics and KPIs to track the effectiveness of posts and engagementIdentify and cultivate relationships with local influencers and partners to amplify our brand messageCreate internal newsletter covering a variety of topics such as hospital updates, awards, news, etc.Work closely with Marketing Director on any initiatives to help drive hospital awareness/campaigns

RequirementsBachelor’s degree in Marketing, Communications, Graphic Design or related fieldProven experience as a social media strategist or similar role with strong examples showcasing creative design / video editing skillsProficiency in software such as Adobe Creative Suite (Photoshop and/or Illustrator), Canva, CapCut to name a fewKnowledge on social media platforms and their respective best practices (Facebook, Youtube, Instagram, Linkedin)Excellent written and verbal communication skills with ability to create compelling content tailored to different platformsAbility to multitask, prioritize, work in teams and be nimble in a fast-paced environmentShould have strong digital marketing backgroundAbility to lift up to 45 lbs and potential travel

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