Napavalleywineacademy
Director of Digital Marketing & Growth
Napavalleywineacademy, Portland, Oregon, United States, 97204
Premier Cru Solutions is a creative marketing company focused on increasing wine sales through a variety of branding, digital marketing, and direct-to-consumer strategies. We are seeking a skilled and tenacious Director of Digital Marketing & Growth who can join our growing team and hit the ground running. The Director of Digital Marketing & Growth will support key enterprises of Premier Cru Solutions across multiple agency clients. The ideal candidate is a self-managed and highly organized individual with a passion for wine and digital marketing. This position is primarily remote, but applicants should be based in the Willamette Valley and expect weekly or biweekly local travel for content creation, client meetings, and team events.
Interested in learning more about this job Scroll down and find out what skills, experience and educational qualifications are needed.
Role and Responsibilities —Support Premier Cru Solutions with high-level execution of our client’s digital media and marketing initiatives as assigned. The right candidate must be independently motivated to achieve success through strategic thinking, creativity, innovation, respect, and dedication to our client’s needs and aspirational goals.
This includes:
- Acting as the lead point of contact for any matters specific to your designated accounts - which include some of the top wineries in the world located in Napa Valley, Sonoma, and beyond.- Overseeing multiple client accounts and taking a lead role in coordinating and leading meetings, strategy, and execution.- Creating or editing copy for multi-client email campaigns, websites, and other branded communications.- Assistance with website updates, optimizations, and SEO initiatives.- Designing simple marketing collateral and graphics using Adobe Suite.- Working closely with our organic social media team to ensure that initiatives and brand messaging are aligned across all platforms.- Google Search and Meta advertising strategy and implementation.- Clear communication of progress of initiatives to clients and shared reports.- Other projects as needed.
Requirements and Qualifications:
- Proven work experience as a Director of Digital Marketing or a relevant role for 3-5 years (plus), and the ability to manage and grow multiple client accounts effectively.- Intermediate to advanced knowledge of PPC, paid digital, search, and social media advertising.- Candidates will be expected to demonstrate a thorough knowledge of the ad tracking setup process, from implementing Google Tag Manager to setting up key conversion events both on e-commerce platforms and in GA4.- Experience managing and improving a brand website and CRM through WordPress, Squarespace, Commerce7, Wine Direct, Orderport, etc.- A strong ability to write copy accurately and compellingly across multiple brand voices is required. Writing samples and a cover letter are appreciated to demonstrate your skills.- Experience with brand photography and visual storytelling, including product photography, is essential.- An interest in taking videography to the next level with our content team, creating dynamic and exciting content across social media and other digital platforms.- Basic design experience using Adobe Photoshop, Illustrator and/or InDesign. Lightroom and Premiere are also helpful, or the ability to quickly learn.- Wine experience or knowledge is a plus when supporting our clients’ communication needs. Please demonstrate wine training, or equivalent knowledge and experience if applicable.- Proficient with Microsoft Office Suite and related software, including platforms for virtual meetings such as Teams, Zoom, etc.- Excellent time management and communication skills are critical for the successful candidate — must be able to work independently and execute on a high level.- Strong analytical and problem-solving skills, with the ability to manage and prioritize multiple projects.Create a Job Alert Receive an email alert when similar new jobs are posted. It's free, fast and easy.
#J-18808-Ljbffr
Interested in learning more about this job Scroll down and find out what skills, experience and educational qualifications are needed.
Role and Responsibilities —Support Premier Cru Solutions with high-level execution of our client’s digital media and marketing initiatives as assigned. The right candidate must be independently motivated to achieve success through strategic thinking, creativity, innovation, respect, and dedication to our client’s needs and aspirational goals.
This includes:
- Acting as the lead point of contact for any matters specific to your designated accounts - which include some of the top wineries in the world located in Napa Valley, Sonoma, and beyond.- Overseeing multiple client accounts and taking a lead role in coordinating and leading meetings, strategy, and execution.- Creating or editing copy for multi-client email campaigns, websites, and other branded communications.- Assistance with website updates, optimizations, and SEO initiatives.- Designing simple marketing collateral and graphics using Adobe Suite.- Working closely with our organic social media team to ensure that initiatives and brand messaging are aligned across all platforms.- Google Search and Meta advertising strategy and implementation.- Clear communication of progress of initiatives to clients and shared reports.- Other projects as needed.
Requirements and Qualifications:
- Proven work experience as a Director of Digital Marketing or a relevant role for 3-5 years (plus), and the ability to manage and grow multiple client accounts effectively.- Intermediate to advanced knowledge of PPC, paid digital, search, and social media advertising.- Candidates will be expected to demonstrate a thorough knowledge of the ad tracking setup process, from implementing Google Tag Manager to setting up key conversion events both on e-commerce platforms and in GA4.- Experience managing and improving a brand website and CRM through WordPress, Squarespace, Commerce7, Wine Direct, Orderport, etc.- A strong ability to write copy accurately and compellingly across multiple brand voices is required. Writing samples and a cover letter are appreciated to demonstrate your skills.- Experience with brand photography and visual storytelling, including product photography, is essential.- An interest in taking videography to the next level with our content team, creating dynamic and exciting content across social media and other digital platforms.- Basic design experience using Adobe Photoshop, Illustrator and/or InDesign. Lightroom and Premiere are also helpful, or the ability to quickly learn.- Wine experience or knowledge is a plus when supporting our clients’ communication needs. Please demonstrate wine training, or equivalent knowledge and experience if applicable.- Proficient with Microsoft Office Suite and related software, including platforms for virtual meetings such as Teams, Zoom, etc.- Excellent time management and communication skills are critical for the successful candidate — must be able to work independently and execute on a high level.- Strong analytical and problem-solving skills, with the ability to manage and prioritize multiple projects.Create a Job Alert Receive an email alert when similar new jobs are posted. It's free, fast and easy.
#J-18808-Ljbffr