Associate Director, Patient Marketing

Location: 35 Corporate Drive, Suite 325, Burlington, MA
Work type: Hybrid or Onsite
Position Overview:

The Associate Director of Patient Marketing is a key member of the brand team and will contribute to the development and implementation of programs to maximize the brand potential. This role will be responsible for contributing to the patient marketing strategy and developing the tactical plan for disease state and branded education.

This role will also work cross-functionally with the Medical Affairs, Patient Advocacy, Compliance, Legal, Business Analytics, external vendors, and patient advocacy groups to deploy impactful tactics supporting patient and caregiver initiatives.

The Company

It's not often you get the chance to make a real impact on the lives of others, while expanding your own possibilities. You'll find that rare opportunity at PharmaEssentia. Join us, and let's transform lives, together.

PharmaEssentia Corporation is a rapidly growing biopharmaceutical innovator. We are leveraging deep expertise and proven scientific principles to deliver effective new biologics for challenging diseases in the areas of hematology and oncology, with one product approved and a diversifying pipeline. We believe in the potential to improve both health and quality of life for patients with limited options today through the combination of rigorous research and innovative thinking.

Founded in 2003 by a team of Taiwanese-American executives and renowned scientists from U.S. biotechnology and pharmaceutical companies, today we are listed on the Taiwan Stock Exchange (TWSE: 6446) and are expanding our global presence with operations in the U.S., Japan, Singapore, South Korea, and China, along with a world-class biologics production facility in Taichung.

Key Responsibilities:

• Create and implement strategies across disease awareness and product promotion to support personal and non-personal promotion for patient audiences.
• Validate business opportunities, optimize marketing mix for patient and monitor ROI of individual tactics
• Develop creative briefs; design core consumer brand promotional assets (e.g., websites, brochures, banners, education) and assure brand execution of messaging & strategy
• Identify critical design elements for initiatives/promotions designed to drive desired patient behavior change
• Effectively manage and maintain relationships with Agency Partners and oversee patient budget
• Partner with cross-functional stakeholders to design and implement patient experience support programs
• Provide strategic oversight for the development of the Patient Ambassador Program, including programming strategy, goals and KPIs
• Identify data gaps and partner cross-functionally to execute patient experience market research and/or advisory boards
• Ensure execution of marketing activities in compliance with medical, regulatory, and legal requirements

Qualifications and Experience:

• Bachelor's Degree or related experience. Graduate degree in life sciences preferred
• Minimum of 5 years of marketing experience in pharmaceutical industry required
• Launch experience in a brand marketing role preferred
• Experience in hematology/oncology preferred
• Proven ability to collaborate cross-functionally
• Ability to work under pressure and with competing deadlines
• Ability to appropriately represent the commercial team in all internal and external settings
• Strong scientific acumen and leadership skills
• Strong interpersonal skills including the ability to listen actively and synthesize information in a meaningful way
• Exceptional organizational skills
• Excellent communication (verbal and writing) skills with proven ability to present to large and small audience
• Demonstrate fluency in articulating complex scientific concepts and data
• Good judgment, ability to adapt and change in a shifting environment
• Strategic, passionate, self-starter who takes initiative
• Strong understanding of the laws, regulations and rules governing the pharmaceutical industry
• Willingness to travel ~30% domestically

Benefits of working with our team:

PharmaEssentia USA strives every day to improve the lives of patients as well as our employees.

As a valued member of PharmaEssentia USA, you will enjoy the following benefits:

• Comprehensive medical coverage: 80% employer paid
• Dental Coverage: 90% employer paid
• Vision coverage: 100% employer paid
• Generous paid time-off
• 401(k) retirement plan with competitive company match
• Medical & Dependent Care Flexible Spending Account
• Up to $150 monthly cell phone/IT allowance
• Employee Assistance Program

EEO Statement:

At PharmaEssentia USA, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, color, religion, sex, pregnancy (including childbirth and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. PharmaEssentia USA believes that diversity and inclusion among our team are critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

PharmaEssentia does not accept unsolicited agency resumes. Staffing agencies should not send resumes to our HR team or to any PharmaEssentia employees. PharmaEssentia is not responsible for any fees related to unsolicited resumes from staffing agencies.

At PharmaEssentia, our goal is to treat as many people with cancer as possible. That means challenging the status quo with better science that leads to better lives. By joining our team, you will not only expand your own possibilities, but you will contribute to expanding options for people with cancer.