Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location: Dothan, Alabama

Hiring: ASAP

Company Overview

Join an exciting new venture in the heart of Dothan, Alabama! We are a dynamic and innovative hot tub company committed to delivering high quality spas. As we embark on our journey, we are seeking a passionate Digital Marketing Executive to join our team and drive our online presence to new heights.

Position Overview

As a skilled Digital Marketing Executive, you will execute all aspects of our digital marketing strategy. From enhancing our SEO performance to managing Google Ads campaigns, crafting engaging emailers, creating compelling web content, and curating captivating social media presence, you will play a pivotal role in expanding our brand visibility and driving customer engagement.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and retention.
• Optimize website content and structure to improve SEO rankings and drive organic traffic.
• Plan and manage Google Ad campaigns to maximize ROI and reach target audiences effectively.
• Craft compelling emailers to engage with customers and drive sales and retention.
• Create and curate high-quality web content, including product descriptions, blog posts, and landing pages.
• Manage and grow our presence across various social media platforms, fostering community engagement and brand advocacy.
• Monitor and analyze key performance metrics to evaluate the effectiveness of digital marketing efforts and optimize strategies accordingly.

Requirements

• Bachelor's degree in Marketing, Digital Communications, or related field is preferred.
• Proven experience in digital marketing, preferably in the e-commerce or retail industry.
• In-depth knowledge of SEO best practices and techniques.
• Proficiency in managing Google Ads campaigns and optimizing PPC performance.
• Strong copywriting and content creation skills, with a keen eye for detail.
• Familiarity with email marketing platforms and best practices.
• Experience in managing social media accounts for business purposes.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Excellent communication and collaboration skills.

Benefits

• Competitive salary commensurate with experience. ($40-$55k, depending on experience)
• Opportunity to work with a passionate and talented team in a dynamic startup environment.
• Potential for career growth and advancement as the company expands.

Please submit your resume and a cover letter outlining your qualifications and relevant experience. We look forward to welcoming you to our team!