Customer Marketing Manager
Moveworks.ai, Mountain View, CA, United States
Marketing Mountain View, CA Full Time
Customer Marketing Manager
Location:
Mountain View, CA (In office 3-5 days a week)
We are seeking a strategic and experienced Customer Marketing Manager to spearhead the development and execution of our customer advocacy programs. The ideal candidate will play a key role in building and nurturing strong customer relationships, fostering community engagement, and contributing to overarching marketing strategies. This role requires a strategic thinker with a passion for cultivating customer advocacy, creating meaningful connections, and driving brand loyalty through innovative will be reporting to the Sr. director of corporate marketing and work collaboratively with the marketing and CS teams.
Who we are:
Moveworks is the copilot platform for automating employee support, empowering our customer’s workforce to converse with all of their business systems through natural language. Powered by the world’s most advanced LLMs and our proprietary MoveLM models, our copilot enables users to search information, automate tasks, and create content with generative AI.
Brands such as Databricks, Broadcom, DocuSign, and Palo Alto Networks leverage Moveworks to automate L1 support, enhance the employee experience, and navigate critical business initiatives.
Founded in 2016, Moveworks has raised $315 million in funding, at a valuation of $2.1 billion. We’ve been named to the 2023 Forbes Cloud 100 list as well as the Forbes AI 50 list for five consecutive years, while also earning recognition as the winner of the 2023 Edison Awards for AI Optimized Productivity, and as the Best Bot Solution at the 2022 AI Breakthrough Awards.
Moveworks has over 500 employees in six offices around the world, and is backed by some of the world's most prominent investors, including Kleiner Perkins, Lightspeed, Bain Capital Ventures, Sapphire Ventures, Iconiq, and more.
Come join one of the most innovative teams on the planet!
What you will do
Advocacy Program Development:
Own and build a robust customer advocacy platform that facilitates seamless collaboration between Customer Success, Sales, and Marketing.
Identify and recruit customers who are eager to share their success stories, ensuring a stable roster for future marketing endeavors.
Establish a strategic model for customer engagement, enabling them to share their stories in a mutually beneficial manner.
Relationship Building:
Collaborate with Customer Success and Sales teams to identify potential advocates, build strong relationships, and motivate internal teams to actively participate in the advocacy program.
Cultivate executive champions and senior-level advocates, maintaining a network of engaged individuals ready to contribute to marketing initiatives.
Strategic Execution:
Act as a liaison between Customer Success, Sales, and Marketing, ensuring a seamless process from customer identification to content creation and approvals.
Proactively bring advocates into marketing initiatives, such as events, webinars, and PR opportunities, without waiting for specific requests.
Communication and Education:
Educate internal teams on the value of the advocacy program, building awareness and ensuring buy-in from both internal and external stakeholders.
Effectively communicate the benefits of participation to customers, making the advocacy program an attractive proposition.
Program Assessment and Innovation:
Assess the current state of the advocacy program, identifying strengths and weaknesses, and propose creative solutions for scalability and efficiency.
Leverage virtual communities, in-person events, and certifications to foster engagement and excitement among advocates.
What you bring to the table
Executive Presence: Ability to represent the advocacy program internally and externally with confidence and professionalism.
Relationship Building: Proven experience in building and nurturing relationships with customers, executive teams, and internal stakeholders.
Strategic Thinker: Capability to develop and implement a strategic advocacy program from infancy to a scalable and accessible system.
Communication Skills: Excellent communication skills to educate both internal teams and customers on the value of the advocacy program.
Salesmanship: Ability to position and sell the advocacy program to potential advocates, fostering enthusiasm and participation.
Creativity: Innovative thinking to engage advocates through giveaways, community benefits, and other exciting initiatives.
Education: Bachelor’s degree in Marketing, Business, or a related field.
Experience: 7+ in building customer advocacy programs
This role offers an incredible opportunity to shape and grow the customer advocacy program, with the potential for future expansion into areas such as Customer Advisory Boards (CABs). If you have a passion for building relationships, a strategic mindset, and the ability to inspire advocacy, we want to hear from you.
Base Compensation Range:
112,000 - 153,000
Our compensation package includes a market-competitive salary, equity for all full-time roles, exceptional benefits, and, for applicable roles, commissions or bonus plans. Final offers may vary based on factors such as geography, role complexity, and candidate experience.
Moveworks Is An Equal Opportunity Employer:
Moveworks is committed to creating a diverse and inclusive workplace. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other characteristics protected by law.