Digital Marketing Specialist
WorkSource Oregon, Albany, OR, United States
Job Description
This position is responsible for developing, prioritizing, tracking, analyzing, and implementing the eCommerce marketing strategy that results in market share growth and enhances product awareness of the eCommerce channel. The eCommerce Marketing Specialist promotes the company in outbound electronic communications and educates customers on service offerings through electronic marketing tools. Major Duties and Responsibilities include:
Develops and updates content:
Responsible for the credit union's member facing website, internal intranet, and social media. Responds to questions and posts in a timely and brand positive manner.
Develop and manage online/digital content calendar:
Proactively identify opportunities and initiate digital/social marketing strategies and tactics. Assist in the production of fully integrated marketing campaigns across multiple channels.
Create, manage, and report on the deployment of marketing content and campaigns:
Analyze and assess results, recommend refinements to enhance performance.
Ensure accurate and timely communication:
Distribute educational and promotional collateral through the branch network.
Coordinate community involvement events:
Serve as liaison to support branches and their community involvement efforts.
Partner with Product Planners:
Collaborate with key internal stakeholders to develop, update, and maintain web marketing calendars.
Analyze market trends and demographic data:
Understand customers and potential customers. Must comply with all company policies and procedures, applicable laws, and regulations.