Alkermes
Senior Product Manager, HCP Marketing
Alkermes, Watertown, Massachusetts, us, 02472
Job Description
The Sr. Product Manager, HCP Marketing is responsible for contributing to marketing strategies across HCP stakeholders in multiple care settings for Aristada, an established brand. He/she will report to the Director of HCP Marketing and will be responsible for developing and implementing strategic and tactical marketing programs supporting Aristada.
Alkermes has recently adopted a hybrid working environment to support and meet the needs of employees and this role will operate in a flexible environment with 60% of time in the office and 40% from home.
Responsibilities
Contributing to brand marketing strategies and plans, including opportunity identification, key messages and promotional activities that increase demand across settings of care. Develop supporting measurement plans that demonstrate impact of programs on the businessDeveloping strategic and tactical resources and gain alignment across broad brand team.Development and implementation of professional promotion for the brand.Act as liaison to sales, field training team and brand communications lead.Engaging in the approval process for promotional materialsMaximize value of external partners (i.e. advertising agency) in a cost-effective mannerManage budget and accruals for Aristada HCP marketingDevelop and maintain strong relationships with areas outside the marketing team, especially sales, market research, medical affairs, regulatory, legal, government affairs, corporate communications, reimbursement, and sales operationsEffectively manage multiple agency partners to complete deliverables within timeline and budgetQualifications
Minimum Education & Experience Qualifications:
8+ years' of professional experienceBachelor's degree in business or sciencePreferred Qualifications:
Prior experience in pharmaceutical product marketingExperience in neuroscience (preferred)Strategic thinker with the ability to forge focused business strategiesStrong analytical skills, able to clearly interpret and distill scientific, clinical and commercial informationAbility to effectively plan, prioritize, execute, follow up and anticipate problemsAbility to work across multiple functions (sales, sales training, finance, medical affairs)Proven ability to partner with medical, legal, and regulatory promotional review committeesExperience managing agency partnersAbility to influence and gain consensus from peers and managementStrong writing and presentation skillsUnderstanding of industry code of conduct and ethicsExperience in marketing or selling CNS drugsManagement experienceTravel Requirements:
Overnight travel ~10-15%
#LI-TT1 #LI-hybrid
About Us
Why join Team Alkermes?
Alkermes applies its deep neuroscience expertise to develop medicines designed to help people living with complex and difficult-to-treat psychiatric and neurological disorders. A fully-integrated, global biopharmaceutical company, headquartered in Ireland with U.S. locations in Massachusetts and Ohio, we are committed to pursuing great science, driven by deep compassion to make a real impact in the lives of patients. Alkermes has a portfolio of proprietary commercial products for the treatment of alcohol dependence, opioid dependence, schizophrenia and bipolar I disorder, and a pipeline of clinical and preclinical candidates in development for various neurological disorders, including narcolepsy.
Beyond our important mission of developing medicines to address unmet patient needs, we actively seek to foster a culture of diversity, inclusion and belonging throughout our business. We strive to ensure that all voices are respected and valued, recognizing that our diversity of thought, background and perspective makes us stronger. We are proud to have been recognized as an employer of choice by many national organizations, including being certified as a Great Place to Work in the U.S. in 2024, honored as a Healthiest Employer in both Ohio and Massachusetts in 2023, a Best Place for Working Parents in 2023, and to have received the Bell Seal at the Platinum level for Workplace Mental Health by Mental Health America for three consecutive years (2021-2023).
Alkermes, Inc. is an equal employment opportunity employer and does not discriminate against any qualified applicant or employee because of race, creed, color, age, national origin, ancestry, religion, gender, sexual orientation, gender expression and identity, disability, genetic information, veteran status, military status, application for military service or any other characteristic protected by local, state or federal law. Alkermes also complies with all work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Alkermes is an E-Verify employer.
The Sr. Product Manager, HCP Marketing is responsible for contributing to marketing strategies across HCP stakeholders in multiple care settings for Aristada, an established brand. He/she will report to the Director of HCP Marketing and will be responsible for developing and implementing strategic and tactical marketing programs supporting Aristada.
Alkermes has recently adopted a hybrid working environment to support and meet the needs of employees and this role will operate in a flexible environment with 60% of time in the office and 40% from home.
Responsibilities
Contributing to brand marketing strategies and plans, including opportunity identification, key messages and promotional activities that increase demand across settings of care. Develop supporting measurement plans that demonstrate impact of programs on the businessDeveloping strategic and tactical resources and gain alignment across broad brand team.Development and implementation of professional promotion for the brand.Act as liaison to sales, field training team and brand communications lead.Engaging in the approval process for promotional materialsMaximize value of external partners (i.e. advertising agency) in a cost-effective mannerManage budget and accruals for Aristada HCP marketingDevelop and maintain strong relationships with areas outside the marketing team, especially sales, market research, medical affairs, regulatory, legal, government affairs, corporate communications, reimbursement, and sales operationsEffectively manage multiple agency partners to complete deliverables within timeline and budgetQualifications
Minimum Education & Experience Qualifications:
8+ years' of professional experienceBachelor's degree in business or sciencePreferred Qualifications:
Prior experience in pharmaceutical product marketingExperience in neuroscience (preferred)Strategic thinker with the ability to forge focused business strategiesStrong analytical skills, able to clearly interpret and distill scientific, clinical and commercial informationAbility to effectively plan, prioritize, execute, follow up and anticipate problemsAbility to work across multiple functions (sales, sales training, finance, medical affairs)Proven ability to partner with medical, legal, and regulatory promotional review committeesExperience managing agency partnersAbility to influence and gain consensus from peers and managementStrong writing and presentation skillsUnderstanding of industry code of conduct and ethicsExperience in marketing or selling CNS drugsManagement experienceTravel Requirements:
Overnight travel ~10-15%
#LI-TT1 #LI-hybrid
About Us
Why join Team Alkermes?
Alkermes applies its deep neuroscience expertise to develop medicines designed to help people living with complex and difficult-to-treat psychiatric and neurological disorders. A fully-integrated, global biopharmaceutical company, headquartered in Ireland with U.S. locations in Massachusetts and Ohio, we are committed to pursuing great science, driven by deep compassion to make a real impact in the lives of patients. Alkermes has a portfolio of proprietary commercial products for the treatment of alcohol dependence, opioid dependence, schizophrenia and bipolar I disorder, and a pipeline of clinical and preclinical candidates in development for various neurological disorders, including narcolepsy.
Beyond our important mission of developing medicines to address unmet patient needs, we actively seek to foster a culture of diversity, inclusion and belonging throughout our business. We strive to ensure that all voices are respected and valued, recognizing that our diversity of thought, background and perspective makes us stronger. We are proud to have been recognized as an employer of choice by many national organizations, including being certified as a Great Place to Work in the U.S. in 2024, honored as a Healthiest Employer in both Ohio and Massachusetts in 2023, a Best Place for Working Parents in 2023, and to have received the Bell Seal at the Platinum level for Workplace Mental Health by Mental Health America for three consecutive years (2021-2023).
Alkermes, Inc. is an equal employment opportunity employer and does not discriminate against any qualified applicant or employee because of race, creed, color, age, national origin, ancestry, religion, gender, sexual orientation, gender expression and identity, disability, genetic information, veteran status, military status, application for military service or any other characteristic protected by local, state or federal law. Alkermes also complies with all work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Alkermes is an E-Verify employer.