Director Digital Marketing

Higher Education Director Digital Marketing - Austin, Texas
The Pearson US Higher Education Marketing team is seeking a Director of Digital Marketing to lead the digital marketing team. The Director of Digital Marketing will be responsible for planning, executing, measuring, and optimizing digital campaigns that contribute to share and revenue growth by delivering leads to the sales team and by developing and optimizing self-service adoption journeys.
Responsibilities:
Work closely with the Senior Director of Content Marketing to establish a high-level digital marketing strategy, KPIs, and lead generation/revenue goals.
Collaborate with Directors of Product Marketing to understand the goals of product portfolio go-to-market plans and lead the development of campaigns designed to achieve those goals.
Lead a team of Campaign Specialists and oversee the development and execution of digital campaigns that exceed defined KPIs and lead generation/revenue goals.
Measure and report on the impact of digital campaigns. Use data to optimize campaigns in real-time and to inform ongoing campaign strategy & tactics.
Partner with the Sales Development team to ensure that the digital marketing team is delivering quality leads and to continuously improve the lead gen/lead qualification process.
Work with technology and operations teams to create and optimize frictionless product discovery and adoption experiences for our customers through the effective use of marketing tech and improving the usability and functionality of our website.
Foster a culture of excellence, inclusiveness, and continuous improvement that motivates team members to do their best and that provides opportunities for collaboration, growth, and professional development.
Qualifications:
5+ years of successful experience in a marketing, product marketing, digital marketing, or marketing strategy role.
People leadership experience preferred but not required.
Expert knowledge of higher education faculty customers, how faculty discover and adopt course content, and higher education content/courseware GTM motions strongly preferred.
Demonstrated experience leveraging marketing tech to drive leads and adoption revenue.
A demonstrated ability to collaborate across teams and functions to drive measurable outcomes.
High intellectual curiosity, creativity, and a strong desire to learn and continually improve how to leverage data, technology, and automation to engage prospects & customers.
Compensation:
The minimum full-time salary range is between $125,000 - $130,000. This position is eligible to participate in an annual incentive program.
What to expect from Pearson:
Did you know Pearson is one of the 10 most innovative education companies of 2022? At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills, and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy, and Direct to Consumer. Learn more at We are Pearson.

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