Marketing Manager (Wholesale)

Our Mission

Thirty Three Threads was born on the 33rd parallel. It echoes the spirit of the active lifestyle so intrinsic to San Diego, our home, and it is here that our story comes to life. Our brands: Tavi, ToeSox, Base33 and Vooray all reflect this synergy, although each step boldly with its own unique personality.

We define new trends in the studio and beyond, driven by our customers desire to continually enhance their practice. And, we dedicate our days to innovating and creating high performance and premium, quality products that allow them to lead the active lifestyle they choose with style they love. We invite you to join our journey.

About Us

Founded in 2004, Thirty-Three Threads is an industry leader in high performance, fashionable premium apparel, socks and accessories for the global boutique fitness market and beyond. Our brands and products are known as best-in-class in quality, design, style and functionality.

The 33 Threads Wholesale Marketing Manager will be instrumental in developing Go to Market retail strategies and building promotional programs for both wholesale and retail partners. You will develop and execute marketing plans, promotional programs and support retail specific events, working collaboratively and cross-functionally with key stakeholders to ensure all strategic plans align with 33T global goals and strategies.

This compensation range for this position is $80,000 to $95,000 base salary and up to 10% annual bonus. This position requires employees to work on site in our Vista, CA location on Tuesdays and Wednesdays plus additional department coverage as required and meet travel requirements.

Responsibilities:

• Develop scalable retail marketing efforts to increase brand awareness, drive traffic, and increase sales.
• Strategize, plan and execute retail marketing programs with key cross-functional and partner stakeholders.
• Evaluate effectiveness of Wholesale marketing programs and recommend changes
• Ensure continuity of brand presentation across multiple touch points at all wholesale and retail channels.
• Ownership of seasonal retail marketing strategy for brand and product campaigns which includes the detailed creative briefing and oversight of all asset deliverables, the building and publishing of work back schedules with feedback from key stakeholders and the creation of activation planning overviews.
• Develop a seasonal/quarterly/monthly retail e-mail calendar and work alongside National Sales Manager and CRM team oversee the execution of the program.
• Cultivate a deep understanding of trends influencing retail to drive retail programming innovation and ensure effective engagement and best in class initiatives targeting key consumer segments in the market.
• Establish clear campaign KPIs and build documented retail programs that can be shared across all business regions for local application when applicable.
• Capture and analyze campaign ROI to provide recommendations for future programs and areas of investment.
• Ensure all in-store, retail partner social and digital assets are updated regularly and represent the current brand image.
• Architect and execute seasonal retail marketing toolkits
• Identify needs for product imagery and video, annually and seasonally, to support the wholesale channel.
• Ensure partner sites are representing 33T brands, consistent with the overarching brand requirements.
• Ensure all new B2B partners are supported from a marketing perspective including but not limited to regional press, influencer efforts and 33T social media.
• Run point for the brand marketing team for designated tradeshows, overseeing budgets, logistics, and planning, partnering closely with the National Sales Manager to understand needs
• Evaluate overall effectiveness of marketing strategies, creative deployments, work with the team to present analytics, insights, and optimizations cross-functionally.
• Oversee and support dealer co-marketing for key accounts, wholesale and international.

Knowledge, Skills and Abilities Required:

Spectacular Presentation Skills, Collaborative, Proactive, Self-Motivated, Problem Solving, Multi-Tasker, Process Improvement, Critical Thinker, Strong Communicator, Organized, Attention to Detail, Team Player. Flexible and quick to respond to changes in business priorities. Willing to travel domestically and internationally 4-6x a year. Experience in (or quick to learn) programs such as Klaviyo and NuORDER.

Minimum Job Requirements:

• Bachelors degree required
• Minimum 3 years of experience working in a marketing wholesale capacity
• Minimum 1 year working at the level of a Marketing Manager with at least one direct report
• Ability to establish relationships with and influence senior leaders internally and externally
• Retailer, Brand or Brand agency marketing experience preferred
• Demonstrated knowledge and experience of retail marketing
• Experience managing relationships with key partners
• Highly collaborative with strong written and verbal communication skills
• Excellent project management skills with an ability to prioritize
• Familiarity of current technology, trends and best practices in retail and digital marketing
• NuOrder experience preferred

Benefits

• Hybrid work setting
• Wellness focused work environment, casual/lifestyle apparel work attire, one hour paid fitness time per week.
• Headquarter office includes - on site gym, rising desks, on site work out classes
• Extensive Paid Time Off Program - PTO, Sick, 10.5 paid holidays, additional incentivized Floating Holidays, Summer Half Days, additional incentivized paid time off.
• 401(k) match of 100% up to 4% of annual salary
• Community Service Time
• Dog Friendly
• Generous apparel stipend

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting Human Resources at Thirty Three Threads.